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1. Be known for at least one core competency:
Each domain of management whether it is marketing and finance; branding and positioning;
production and engineering; commerce and law or such like, offers myriad specializations.
2. Build interface with the industry and academics:
To build a great career, it is important that one finds time to interface with the industry
segment and the academics as a thought leader. This interface will impart much needed
ingredients of growth.
3. Hone up public speaking and presentation:
For someone aspiring for a great career, communication and presentation skills become
important as the higher you move up, the more of an impact it has.
4. Acquire cross functional knowledge and skills:
Generally, accountants are confined to accounting, lawyers to law and engineers to
technology since they derive comfort in their respective areas. Businesses today require an
integrated knowledge. No one specialization by itself can take one to the top for an enduring
rise. It is important that one begins to acquire knowledge beyond the confines of one's
academic specialization.
5. Think out of the box:
There are no set rules for running any business. There are no fixed assumptions either. The
success of any enterprise indeed depends upon its appeal to both customers and investors.
Following an assembly line approach to business builds no differentiators. In the present day
buyers’ market, differentiators are very important. Creative thinking and imagination can
help build brand advantage. For a bigger share of the wallet, one needs to go beyond logic
and rationale.
6. Deliver beyond the targets:
Those who constantly strive to deliver higher value and higher results, stand to get higher
rewards. In the age of merit, companies will always promote those who deliver more than
the targets. For a constant rise in career, one has to respect the targets as one respects the
7. Keep preparing for higher responsibility:
Entrepreneurs need internal business leader. Those executives who help in the cause of
saving the time of the promoter and seniors would always get preference in promotions and
8. Be a team player:
There is no room for solo players in the organization. Team-Work and Inter-personal
relationships play an important role in making of one's career. Even if one has a higher
intellect, yet, one could end up as an assorted player, if one is not a team player
9. Groom and build your successor:
Those who hold on to their position by holding information to themselves, they do not grow

both hierarchically and intellectually. 10. basically. they all are telling a story. . Acquire the traits of a story teller: The ability to tell a story plays an important role in the life of business leaders. When a CEO/CFO is presenting his company to shareholders/investors or a marketing director is presenting to the customers and a HR director is hiring a resource. who build their second in command. will get placed in higher position as they have built next someone who could take over their role. Others.