Professional Documents
Culture Documents
Dashboard Design
Seven Fundamentals
to Master
Aa
Aa
Table of Contents
Introduction 2
Seven Fundamentals of Design
Design Resources
Key Takeaways
Introduction
Why is Designing for Dashboards
So Important?
A dashboard serves as a visual display of the most important
information needed to achieve an objective. This information is
consolidated and arranged on a single screen so information can be
viewed at a glance.
400%
Its simple. Well designed dashboards help make information more palatable, and easier
to use - key components for helping to increase customer adoption and enhance the
user experience.
This eBook, will help you apply the most fundamental design concepts to
your visuals to help them become more effective to the human eye.
1. Color
Choosing the right colors is the first mistake most
people make. Colors tend to have different meanings
depending on the context. Good use of colors
starts with leveraging contrast because it makes the
message clear.
Seven Fundamentals
of Design
The color of your text also matters as well. As a basic tenant of user
experience, you dont want it to have green on top of red because it looks
jarring and strains the human eye.
Aa
Serif
2. Fonts
80 90% of the fonts used today either
belong to serif or sans-serif.
Whats the difference between the two?
Serif fonts have the tail at the end of each letter
and thats because its easier for the human eye
to read. Pick up any book in your library and look
at the text 9 times out of 10 it will be set in
a serif font.
Sans-serif does not have the tail. Thats the main
difference. The most widely known example of this
is Helvetica. Both fonts have their uses.
Aa
Sans-serif
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Praesent eget libero nunc.
Duis dignissim lorem nec
metus ultricies porttitor.
Nulla finibus volutpat
ultricies. Mauris eget neque
felis. Sed luctus metus
erat, ac lacinia neque porta
sed. Praesent tincidunt
fermentum diam, vitae
dignissim eros feugiat vitae.
Contrast also plays a key role here, not only in color but in fonts as well. If you
bold the entire text for a sentence, nothing stands out its use is meant to
highlight certain words. Adding a little bit of visual interest to that helps.
3. Typography
Its important to point out that fonts and typography are two different concepts. Fonts
is how you set your text. Typography is how those fonts look when you are done. So it
accounts for both the color of the font as well as the color of the background.
So how do colors
and fonts best go
together? If you
have text sitting
on a background, you
need to think about what
the background color is
going to be. Color adds
another dimension to your
text (I.e. you wouldnt
have dark text on a dark
background).
4. Shapes
Shapes are not as common as the earlier fundamentals of design but worth considering.
Shapes are important specifically for data visualizations because just like how the human
brain is comparing colors, it also compares shapes.
Imagery and iconography comes up most of the time with data visualizations and
photography interestingly enough. These particular icons (FYI Font Awesome) associate
with the user actions of close, delete, eject and hide. These four actions from a user
perspective are similar but having an icon can help people discern which specific action
they should take.
7. Interactivity
Sizes
Sizes
Sizes
5. Sizes
This fundamental comes up more frequently
with shapes and fonts especially fonts used in
headlines. Naturally, the human eye will go towards
what is biggest. You wouldnt want your article
and headline to be the same size, youd want the
headline to be bigger than the article itself.
Design Resources
If you are interesting in honing your design skills, the following free
resources are available to help you enhance your data visualizations
without actually having to purchase graphic design software.
Color Brewer
http://colorbrewer2.org
https://color.adobe.com/create/color-wheel/
Google Fonts
https://www.google.com/fonts
TIP
Key Takeaways
+ Good design has a valuable return on investment as
businesses without deep skills in data comprehension
will ultimately be replaced by those that do
+ Focusing on colors and fonts can go a long way in
making your dashboard visuals more compelling
+ You dont necessarily need expensive software
to step-up your design game
before
after
10
9