Bajaj Electricals

Name of the organization: Bajaj Electricals private

limited

Pre Placement
Type: Private limited
Assignment
On

Traded As: BSE 50031

Bajaj Electricals

Founder of Bajaj Group: Mr. Jamanlal Bajaj and

founder of BajajSubmitted
Electricals:By:
Mr. Kamalnayan
Prabhat
Bajaj

Lohani

Current MD/ Chairperson: Mr. Shekhar Bajaj

PGFA1439

Organizational Chart:

Managing Director
Ex Director

Dept in charge
Manager Service Manager Accounts
Spares Manager Sales

Technicians
Supervisors
Assistants
Sales Executives

Technicians

Assistants

Manager

Bajaj Electricals
Location of the Head office (If MNC the national as
well as international Head Office):
Maharashtra
Number of braches /offices across India: 19 branches
Total Employee Strength: 45000 employees
The core values of the organization along with the
mission and the vision:
Vision: We aim to bring greater happiness to our
customers, through our products and services, while
continuously enhancing stakeholder value
Values: Brand Trust, Belief in excellence, Delighting
customers, Ensuring accountability, Encouraging team
work and personal growth
Current Market Share: 15-30% Market share
Revenue for the last financial year: 88.99 crore
Performance of the company in the last financial year
(Grown or de- grown at what rate): 8.05 growth rate

Bajaj Electricals

Company Business Model

Main Competitors (Name, Market Share, Products,

performance in last financial year) : Philips , their
market share :30%
Products of Philips Electricals: Indoor and outdoor
luminaries, lamps, lighting control, Electronic control
gear, total sales of Philips: 21391
Name of the sector the company belongs to:
consumer durables

Bajaj Electricals
The growth rate of the Sector in the last financial
year: 14.8%
The products / services offered by the organization:
Bajaj Fans, Bajaj Lighting, Bajaj Appliances, Bajaj
Luminaries, Morphy Richards
The key clients of the company (wherever
possible):Mr. Shekhar Bajaj(Chairman and M.D) Mr.
Anant Bajaj(Joint Managing Director)
Any new projects that the company is to start with:
Bajaj Electricals has partnered with technology major
Cisco to jointly bid and participate in the Indias
government project to build smart cities

Bajaj Electricals
1.Why did you choose this Topic?
To study and understand the Sales and Distribution of the
Bajaj Electricals.
2.What has been your three key learning as a
management student during your Internship?
Learn the different ways through which theoretical
learning is applied practically in the organization.
Learn to manage the work of channel sales.
Learn and gain knowledge of the primary and
secondary sales.
3.What is the benefit of your project to the
company?
Through my research work, Bajaj Electricals came to
know their competitors and their policies and in whichwhich area they are lacking behind from their competitive
companies.

4.Discuss the rationale behind your suggestions

and what will be the benefits for the concerned
organization if these are implemented?
If my suggestions are implemented by the Bajaj
Electricals, then there will be increase in their sales
because my suggestions were to increase promotions

Bajaj Electricals
activity, provide more schemes to retailers and have
product availability, this will boost the retailers to fill their
shelf with Bajaj products and sell more and more Bajaj
products