Btec Hnd In Computing And Systems Development Information Technology Essay

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HotAsia is a very old and famous restaurant in London city. It's located in
Whitechapel. Near the London Hospital. It's trying to give the best customer service.
As I am a new manager of the restaurant, so I am trying to organize the whole
structure of the restaurant. I will include the e-commerce business system so that the
restaurant can improve so quickly.

Company History:
HotAsia is a very popular restaurant in London city. The restaurant opened from
1980. In that time, the restaurant gave their service to customer good. There were
working some employee. Day by day it's increased dramatically. At the moment, the
restaurant owner wants to make it more popular and easier for customer by using ecommerce business system. Now it is doing the e-commerce business.

Business Nature:
It is a restaurant. So its normally delivered to customer foods. Customer can order
for any food item from online restaurant menu or customer can give their order by
phone call. Even customer can by food directly from the restaurant.

Current Status of business operation:

The company currently doing the traditional business. They are doing the catalogue
system business. They take by phone call or face to face. Customer can buy their food
from the restaurant. Also the company has the leafleting system. They sent the leaflet
door to door. The leaflet mentions their all food and its cost.

Question 1.2: Analyze the competitive market

using PEST/SWOT approaches to identify the
challenges and opportunity.
Introduction:
SWOT analyzing is a very helpful analysing system for business. People can easily
understand the strength and weakness in their business by using SWOT analysing
system. It can give us a proper salutation and business organization. It can give us
the result about business weakness, Strength, Opportunities and Treats.

My company SWOT analysing results below:

Internal Analyses:
Strength:
Sales directly to consumers.
Provide the good customer service.
The company has a good financial resource.
Keep cost below from the competitors cost.
Weakness:
No online image.
It is not establish.
It is only located in London area.
No online Shopping.

External Analyses:
Opportunities:
We need to extend our business to other places.

Increase the quality of the employee.

Treats:
Good. Food.
good repetition
Increasing lots of compotators in the market.

PEST Analyses:
After the SOT analyses, we are going analyses the PEST. It is very important analyses
the PEST. It is a factor which can affect to business by political, economical, socio
cultural and technological factors.

The PEST Analyse of Hot Asia:

Political Factors: the political change can be effect on our business directly. For
example, if the government change then the new government take lots of decision on
the health side. So health regulation can affect our business directly.
Economics Factors: the inflection of the capital can affect directly our business. The
economics increase can effect on to our business.
Socio cultural Factors: we have target the particular age group of people for our
business. And provide the hefty food for eating.
Technological Factors: some specific machine is needed for our business. And we
need to update the lately technology for our business.

Question 1.3: Identify the Stakeholders of the

company, and state the new mission objectives
for the company.
Definition of Stakeholder:
A person or group that has an investment, share, or interest in something, as a
business or industry.
A stakeholder may not essentially be concerned in the result making progression.

Stockholders of my Restaurant:
Investor.
Customer.
Employee.
Suppliers.
Manager.
IT (information Technology).
Council.
Media.
Community.
Why we need to Analysis the Stakeholder? Draws out the interests of stakeholders in
relation to the problems which the project is or you are seeking to address.
Identifies conflicts of interest and potential conflict
Identifies viability other than in pure financial terms.
Help give an overall image.
Help recognize interaction among dissimilar stakeholders
Stakeholder Analysis: it is important for the restaurant. They have to analyse their
stakeholders. So, we can get better result for our company by analysing stockholders.
We analysed some stockholders and the results are below.

Stakeholders
Importance
Influence
Interest

Investor
High
High
To invest money
Customers
High
Medium
Very good service
Employee
Medium
Low
Arrange the all job
Suppliers
High
Medium
Supply all Products.
Manager
High
High
Control the all services properly.
IT (information Technology)
High

Medium
Make service Easier.

Our Restaurant New Mission:

To make sure that, every visitor can receive the expert, friendly and polite service.
Also provide comfortable and well recognised promises for our customers and staff.
Provide reasonable price. Make sure that, all staff and customers are treated respect.

Question: 1.4: Describe the current status of

information technology used in traditional
business.
Introduction: now the technologies are playing the vital role at the modern business
world. It provide some tools which use and run whole the world. The new event of
communication technology and it use commonly in computers programme. Now a
day's most of businesses depend on the internet or technology.
History Of Technology: before the modern technology business, people do the
traditional business. For example. People do the business and trade by paper based.
And they use the machine for printing their menu and receipt. When computer
invented, then people were trying to their business by computer. They used the
computer for educing their cost.

Significance: now a days business and

technology are depended each other.
Technology and business are nearly indivisible today. with no technology and
computers, the custom trade function that are the spine of an association would be
harshly slow. It would take an wide quantity of time and a lot of occupation for
persons essential function to be perform without skill. The use of machinery in
business has greater than before the workload that commerce can handle efficiently.
It has authorized business to be able to work around the timepiece and roughly the
world.

Benefits:

trade has turn out to be so well-established with technology because of the profit that
skill provide. It decreases the time it takes to achieve a mission and increase the
quantity of information that can be process. Technology also has the capability to
receive on several tasks at one time. There is a negligible possibility of fault when
technology is use. The low achievement cost along with the effectiveness and
accuracy of technology make the profit of using it in production certain.

Opportunities:
The use of technology in business created opportunity for extra technological
advance. a lot of business function are able to control freely with the apply of
technology. This has led to the need for software growth companies and business
consultant.. It also created surroundings amenable to outsourcing to other country.
With technology management assured business function regularly, with international
workers business are able to have buyer carry at all times as well.

Considerations:
While there are countless profit of with technology in trade, there are some
downside. According to the United Nations University, acclamation to technology
has led to increased dependence. In addition, according to the Small Business Bible,
the arrival of technology has led to a refuse in the ability level of the end users. The
U.S. Small Business Association's Office of Advocacy has predicted that this waste
away of ability level may reason an ultimate drop of income.

Question 2.1:
There are lots of famous restaurant in the world. So selected the tree very famous
restaurant which is worldwide. So I am trying to get some information or their
business strategy which can be use full my restaurant. So going to describe this three
restaurant and it are below;
Aniseed Bar & Indian Restaurant.
Nan dose.
Curry Express.
After doing the research and investigation of the three companies, I got lots of
information from this company. They are doing currently the e-commerce business

for their restaurant. They tray taking the order by online from the customers. They
are using their own e-commence business. They have lots of brace and it world wide.
So any one can choice the local restaurant by clicking their local postcode. The thee
company are very well establish at the current e-commerce market. Aniseed Bar and
restaurant, nandos and Curry Express are registrar to e-business. For example, they
want to provide the quality of service. Clean and value added services. They also
observe the customer mind. Actually customer what they want. The economic skill
and quality control is important for their bossiness. So the three companies also
analysed the PEST and SWOT analysed. And they are very successful and very
confidential about their business. They also are increasing the online business day by
day. They take order by online and phone call. They have online oll food list and price
list (www.just-eat.co.uk).
So, after investigation the three popular restaurants, I got lots of information from
this restaurant. So I get some idea about the online business. So now we are going to
do the online business at the moment. Now we are using the e-commerce. We will try
to give the better opportunity for our customer.

Part 3.1:
Strategy plane is a very important for e-commerce business. It is a management tools
which help the organization to do better job. It also focuses the energy. Even it also
adjusts with the environment and response to the changing environment.

What is Strategic Planning?

Strategic planning is a process of managerial and accesses the long term goal and
strategy. We need to analyse the swot and pest analysing system. Then we have to
select our mission and vision. And then scan environment by the pest and swot
analysing system.

Why is it important?
It is road map of the company which achieve the competitive object.
It is the company's game planning for to please customer and to improve the
financial improvement.
Without strategic planning company can be on high risk.

Try to save the most issue in a macro level.

Communicate with each important one.

The Strategic Planning for E-commerce:

First setting the goals.
Understand what we do now.
Predict the future scenario.
Formative the best response to the future.
Understand the resources.
Call the process from the order.
It can imply that, some action and decision can be important than others.

It also can be more challenging complex and chaotic.

New Web Site Design:

As Hot Asia Restaurant doing the traditional business. Now they want to do the ecommerce business. So I am going make a plane for my e-commerce business and
trying to build up new web site which will be very tractable.
Successful tradition businesses need to build a website. Then need a server
configuration and public relation. Also sales and marketing abilities. So a good web
site can attract more customers to company (Janiece 2004).
So I would like to say that, e-commerce business is dependent on totally online and it
is all about the technology. So I am going to describe the web site which designed for
our new e-commerce business. I will make a home page first. And then it will link
with other pages.

My HotAsia Website:
HotAsia

Home Page
About Us
Order Form
Informative Content Links
Payment Information
Order processing and Confirmations
Our Products
FAQs
Contacts Us
Additional information
Shipping and Return information
Our History
Order
Products 3
Products 2
Product 1
Staff
Customer testimonials

Part 3.2:
It is important to know that, my new e-business idea can be helpful for my restaurant
business. Because of there are lots reason behind this. We organised our business by
analyzing swot and pest analysing. Our website is easy to access. It made by good
design. So customer can attract easily. Also the web site offer to multiply

information. The customer can get the other link by our web page. Customer can
access the organisation information. Also visitor can put their feedback. Even we
check the customer attention about our products and we offer to customer that, they
can access our accessible information. Also customer will be able to personalise their
order. Tracing the order. And to communicate with order details. Even they will be
able to turn the order quickly and consider their packaging. Also customer will be
able to manage the different link to access. And they will be able to handle their
returns.

Part 3.3:
Market Position of the Company:
HotAsia doing the e-business and it are trying to compare the other company. Such
as Macdonald, KFc and Pizza Hat. The three other companies are very established in
the market. They are doing the e-business and they are successful in market. So our
company get some information from the other three companies and our are trying to
get the market like this. Our company took some decision to get customer
satisfactions and customer expectation.
So our company select the customer expectations and that's are below;
Right products.
Right website or platform.
Better quality.
And the best customer service.
Some example of customer service:
When customer will send any email then we try to response their email by phone
calling as soon as possible.
We also try to response their email by phone call or email in a same day or with in an
hour.
Then we will observe the customer satisfaction. If we get their satisfaction 5% on line
then we will understand that their response is good for the company.

Hot Asia Strategic Plane:

Hot token some strategic plane for their restaurant. For example,
Provide online advertisement on all common website.
Using the Media for Advertising. Like Radio. Television.
Provide flyer in store for clients.
Hot Asia Is not number one restaurant at the moment. So we are trying to improve
the condition. As it establish on financial site, so they can try to do something better
like other well establish restaurant. So they have analysed some rescores,
competitors and target market. And this is below.

Hot Asia Resources:

Good online facility.
The corporate yearly reports.

Hot Asia Competitors:

Nandos.
Curry Express.
Dil Tandoori.

Hot Asia Target Market:

All Types Of families.
All ages people.
Students.
All visitors.

Our Traditional Marketing Mix:

Actually marketing mix is a combination of major 4 ps tools of marketing (Kotler and

Armstrong 1990). The 'Four Ps' are below
Product.
Price.
Place.
Promotion.

Product:
Our traditional business provides food. It is the company products. We always try to
provide the good products to customer.

Price:
After selecting the produces then we have to select reasonable price for our products.
Because, there are lost of competitors in the market. So we need to compare with
other and gibe the best price to customer.

Place.
Then we need to select a suitable place for our company. So hot Asia now near of
London Hospital. We think that it is commercial place and suitable for our company.

Promotion.
Then promotion is a important option for the company. Company can attempts to
communicate wit other competitors. It has five elements.
Sales promotion.
Direct marketing.
Advertising
Personal sailing
Public relation (Dibb et al 1997).

Part-3.4:
Design Specification of Hot Asia:
Hot Asia is going to registered to the website. They all ready made a layout for their
e-business. First of all, they will make a home page where will be a big picture on
meddle of the page. And top on the page, there will be all other link on this site. Such
as product detail. Customer order. Payment, return policy etc.
The company will use a hard ware which is very suitable at the moment. Also they
will use the database access system for their webpage's. Even the company will the
network which able all palace at the moment. Like Sky broadband network. Mobile
network. They also use a database application for their e-business.

Usability of the Hot Asia Webpage:

Usability means people can or customer can use the web pages easily with out any
problem (Dave and Soheyla 2007).
They also use the usability about their homepage. Customer can easily use this page
with out any problem. For example, some rubbish stuff. It will not on Hot Asia home
page. So customer can use it very easily.

Accessibility of the Hot Asia Web page:

At the moment, most of people like browse any web site by their mobile phone. So all
web pages or large web page can't open or browse the mobile devise. So Hot Asia are
going to make web site where mobile browser can browse this web pas easily. So the
computer internet browser and mobile inter net browser easily access the Hot Asia
webpage so easily.
Part-3.5: evaluate the suitability of your solution above.
Suitability means, we can delever our food properly and the food is taken by known.
Also the distance is know by it. Like sight and hearing. We need to observe the
distance and it harmfull or not by animals or anything else (Saint et al 2005).