Arizona State University Downtown Phoenix Campus Signage Proposal September 16, 2015University Clie > To establish ASU as the model for a New American University, measured not by who we exclude, but rather by Anema lare eel nTe Malema succeed; pursuing research and discovery that benefits the public good; assuming major responsibility for the economic, social, and cultural vitality and health and well- being of the communityWhat is our goal? > Increase interest in attending college and highlight the benefits of attaining a post secondary education » Support a thriving downtown Phoenix by highlighting the presence of nationally and internationally ranked higher education institution living in it's urban center > Contribute to neighborhood revitalization by making Lael Tea are (eer ela el ariel)How images and messages Peet) (14 (1 | Through research with key constituencies, ASU explored Rese Cache enue eA UL RVs CMA) value most pertinent to “getting a college education” Images with silhoettes, sunsets Eur teu tieterae ect nes achievement and optimism ICR ORB Cm iy ie yea OR | erent essence of tk He to college and achieving a brighter future Testimonials and achievements, such as the Wall Street Journal Tal lat: ete eM eLel ed evidence of the value of a higher eet)Appendix Downtown Phoenix Campus Signage Proposal Design Edit Considerations Based on feedback provided prior to the meeting, the following adjustments have been explored. FSu+ Requires variance to cover full window 1 Current proposed design .Possible alternate designs: Walkable & Readable ‘Adds text to engage pedestrians walking next to the window Allows for more detail in our messaging Opportunity to add #1 in innovation in the U.S. More human-scale on the street, responding to urbanists Requires the variance to pass for window coverPossible alternate desi + Adds text in an exhibit Walkable & Readable: larger scale drawing sale to engage pedestrians walking next to the window in the U.S. for best qualified grads SRR |EK Te ASU Downtown Comprehensive Sign Plan Recreation Center University Center Central Ave Windows Walter Cron North Windows East Facing Residence Wiest Facing Residence Nursing School NorthEast Windows School of Nursing Walter Cronkite North Wall ‘ASU Downtown MapBM are cele