Press Release

For Immediate Release

LifeLock Inc. Names DDB Chicago Agency of Record

Date: September 29, 2015
Location: Chicago, IL

LifeLock Inc., of Tempe, AZ, today announced that it has selected DDB Chicago, part of
Omnicom Group (OMC; NYSE), as its advertising agency of record, following a competitive
review. The new agency relationship begins immediately. DDB Chicago will be responsible
for driving customer acquisition growth through various communications channels.

We are excited to have chosen DDB Chicago. We feel they are best suited to help us grow
our business given their strategic and creative capabilities, said Ty Shay, Chief Marketing
Officer of LifeLock Inc.

It seems rarely a day goes by that we, as consumers, dont read about some type of data
breach of stolen personal information affecting millions of Americans. LifeLock is a leader in
identity theft protection and restoration services and it is important we help them succeed.
This is more of a cause than a campaign. We believe it is important for Americans to take
this issue of identity theft seriously and protect themselves as best as they possibly can,
said Paul Gunning, Chief Executive Officer and President of DDB Chicago.

The agencys first work for the client is slated to break November 2015.

About LifeLock, Inc.
LifeLock, Inc. (NYSE:LOCK) is a leading provider of proactive identity theft protection
services for consumers and consumer risk management services for enterprises. LifeLocks
threat detection, proactive identity alerts, and remediation services help provide peace of
mind for consumers amid the growing threat of identity theft. Leveraging unique data,
science and patented technology from ID Analytics, Inc., a wholly owned subsidiary, LifeLock
offers identity theft protection that goes significantly beyond credit monitoring. As part of
its commitment to help fight identity theft, LifeLock works to train law enforcement and
partners with a variety of nonprofit organizations to help consumers establish positive
437 Madison Avenue New York NY 10022 T 212 415 2000 F 212 415 3414 info@ny.ddb.com www.ddb.com
Registered numbers, office and regulatory authority details as required

habits to combat this threat.

ABOUT DDB U.S.
DDB U.S., part of the Omnicom Group (NYSE), is one of the countrys leading and most
influential advertising agencies, with offices in New York, Chicago and San Francisco. DDB
has been named Agency of the Year numerous times by the industry's leading
advertising publications and has been recognized by top awards shows including Effie,
Cannes, CLIOs, The One Show, New York Festival and more. The agency's U.S. clients include
McDonald's, Unilever, Mars, Johnson & Johnson, Qualcomm, Capital One and State Farm,
among others.

Founded in 1949, the agency is part of DDB Worldwide and consists of more than 200
offices in over 90 countries with its flagship office in New York, NY.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate
communications company. Omnicoms branded networks and numerous specialty firms
provide advertising, strategic media planning and buying, digital and interactive marketing,
direct and promotional marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
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Contact:
Christie Giera
Director of Corporate Communications and North American Public Relations, DDB Worldwide
Email: Christie.giera@ddb.com
Office: 212-415-2186

437 Madison Avenue New York NY 10022 T 212 415 2000 F 212 415 3414 info@ny.ddb.com www.ddb.com
Registered numbers, office and regulatory authority details as required