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Activity #3
Evaluate Mission Statement
POTENCIANO, Warlie R.
MSME
August 8, 2015
Strategic Management
Activity #3: Evaluate Mission Statement
Purpose: A business mission statement is an integral part of strategic management. It provides direction for formulating, implementing, and
evaluating strategic activities. This exercise will give you practice evaluating mission statements, a skill that is pre requisite to writing a good
statement.
DOLE FOOD COMPANY, INC.
GRADUATE SCHOOL (MSME)
UPHSL Mission
Mission
Mission
Components of a Mission Statement
Yes/No
Why
Yes/No
Why
Yes/No
Why
1 Customers (Who are firm's customers?)
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
There is no indefinite
statement regarding the
concern for public
concern.
Yes
Yes
Instruction: Write Yes or No in each cell of your matrix to indicate whether you feel the particular mission statement includes the respective
components. For all "NO" answers, state why.