What is the morale? There is no black & white side of television..it is very nuanced..

Archaid programmes: about history & have strong educational morale.

Many subtexts of seeing the same programme.
History of consumption & culture of Italy after the second world war. he wrote about this
The silver bullet is meant to make people choose for the best/let & make them choose for the
best. The point is that the silver bullet is to form the public. How to do this? not sure..
Advertising is happiness as eberything ou see is ok..makes you happy is toasted the
advertising slogan for tobacco campaign from madmen movie.
is toasted doesnt mean anythingis not the only kind of feature of that cigarette.
We dont know anything about the product/nor the environment ; this slogan distracts youthey
heard is dangerous but this slogan distracts you from the real message
The programming schedule of last tv shows were long so as to attract you for longer periods..
Prime time in order to catch the biggest of audience nr as possible
Ideological contrast between fathers & sons. (early 1960 and during 1960 and 1970).
The programme didnt work because the social, political context (martin luther king; death of
kennedy) was too complex and sad so as for that entertaining show to be successful
Charlie`s angels although it was based on feminism, the target audience was not the feminist one,
but the masculine target one.
The wave of the post-network era started when tv sets start becoming cheaper..as people could
have afforded more tv sets..thus, tv producers were able to create more channels with different
subjects; distinctive genres;
Master chef & x factor are produced so as to make you realise that is very important, even If you
dont have a SKY subscription.
Masterchef is sold as a killer tv programme.
Even if the target was not large, but the target was passionate(for some programmes, this is
very im); homogenous group of people, can be easily more sold to advertisers; as they share
similar features.
In the story he doesnt now who his wife will be; but in the discourse he does know; this is
typical for how I met your mother this is how you can understand the real difference between
story & discourse.

Why do tv series have 7-8 seasons? When you broadcast a serie for a generalist broadcaster, like
nbcusually they broadcast one episode per week; but they dont cover the whole cost of the
serie; the other way for a producer to survive is to produce more than 100 hundred episodes (four
seasons); then you can broadcast it in syndications which can broadcast it daily; this is the real
revenue of a producer in americaafter the fourth season..they become rich; if they reach the
fourth season.
Harry potter; game of thrones are realistic shows; they represent a coherent world and full of
details; thats why they are so amazing; because its real; allow you to think that somewhere, those
characters can actually exist; another way to interpret realism.
Breaking bad its such a succes, as the bad guy doesnt go to prison
Big brother is based on the idea of capitalism. The point of this show is that You have to last
until the end; while eliminating your colleagues and friends; but making sure that your not
deliminated; big brother tells us sth more than just the fight between a group of people in the
house; tells us sth about the ideology; -