Professional Documents
Culture Documents
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Confidential
© Copyright 2009 Movitas
3/23/2010
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Confidential
© Copyright 2009 Movitas
3/23/2010
Today’s webinar
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Confidential
© Copyright 2009 Movitas
3/23/2010
Agenda
• Mobile solutions to connect to consumers before, during and after
their stay
• The pros and cons of an iPhone app vs. leveraging the mobile web
• Integrating SMS text messaging and social media into your mobile
strategy to add value to your guests' experience
• The most practical uses for mobile that get the maximum results
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Confidential
© Copyright 2009 Movitas
3/23/2010
Travel Companies see mobile as a way to connect
Improve content
• Connect better by providing
relevant information on-demand
along multiple touch points in the
guest experience.
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Confidential
© Copyright 2009 Movitas
3/23/2010
Bringing the mobile opportunity on-site
Leveraging the consumer’s own web-enabled mobile phone,
hospitality businesses can:
Communicate
• Connect better by promoting on-
site amenities and group
interaction, proactively and
interactively driving additional
bookings and revenue where it’s
needed most.
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Confidential
© Copyright 2009 Movitas
3/23/2010
Bringing the mobile opportunity on-site
Leveraging the consumer’s own web-enabled mobile phone,
hospitality businesses can:
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Confidential
© Copyright 2009 Movitas
3/23/2010
How big is mobile?
US mobile phone subscribers and % penetration:
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Confidential
© Copyright 2009 Movitas
3/23/2010
Steady rise in mobile web use across phone types
74 – 90 million regular mobile internet users in the US this year
2008 59.5
2013 134.3
Millions of mobile phone subscribers
In 2009:
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Confidential
© Copyright 2009 Movitas
3/23/2010
Smartphones still have a minority market share
US mobile subscribers by type of phone:
Smartphone
17%
Not Smartphone
83%
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Confidential
© Copyright 2009 Movitas
3/23/2010
Do Smartphones consume the majority of mobile media?
Nope. Mobile media users from first 11 days of Winter Olympics:
Smartphone
25% NBC reported 58.2
million page views of its
Winter Olympics
programming on the
Mobile Web and iPhone
app through the first 11
Not Smartphone days of coverage.
75%
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Confidential
© Copyright 2009 Movitas
3/23/2010
Growth of mobile media consumption
Touchscreen-friendly web sites out number Apps
5% Android Apps
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Confidential
© Copyright 2009 Movitas
3/23/2010
Next Generation Mobile: The Web
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Confidential
© Copyright 2009 Movitas
3/23/2010
The Future of Mobile: Three Options
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Confidential
© Copyright 2009 Movitas
3/23/2010
The Future of Mobile: Two (real) Options
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Confidential
© Copyright 2009 Movitas
3/23/2010
New to the Mobile Web?
• Web sites specifically designed for viewing on a mobile device
• Accessed via an Internet connection
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Confidential
© Copyright 2009 Movitas
3/23/2010
Why design specifically for mobile?
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Confidential
© Copyright 2009 Movitas
3/23/2010
Dedicated iPhone Apps offer limited universe coverage
Smartphone users by operating system:
Symbian Google
4% 5%
Palm
6% “… users with iPhones represent only
25% of the smartphone population
Apple Blackberry and just 4% of the total mobile
25% 42%
user base.”
Microsoft
18%
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Confidential
© Copyright 2009 Movitas
3/23/2010
The Future of Mobile: Mobile Web vs. iPhone App
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Confidential
© Copyright 2009 Movitas
3/23/2010
Early Mobile Web Sites: one-size-for-all
• Include a logo
• Mostly text-based
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Confidential
© Copyright 2009 Movitas
3/23/2010
Improved Mobile Web Sites
• Consistent look and feel
with the PC-style site
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Confidential
© Copyright 2009 Movitas
3/23/2010
Next Generation Mobile Web Sites
• Targeted on-property
marketing to increase
revenue
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Confidential
© Copyright 2009 Movitas
3/23/2010
Next Generation Mobile Content
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Confidential
© Copyright 2009 Movitas
3/23/2010
Advanced Mobile Content
Maintain your brand standard on
multiple mobile devices
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Confidential
© Copyright 2009 Movitas
3/23/2010
Advanced Mobile Content
Optimized images for fast page loading
Mobile users
abandon pages that
are still loading
after 10 seconds.
Designing for
mobile allows
image-heavy pages
to load fast.
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Confidential
© Copyright 2009 Movitas
3/23/2010
Advanced Mobile Content
Mobile audio & video playback
Audio & video
improves the
mobile experience.
Many devices
support it but
various formats are
in use.
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Confidential
© Copyright 2009 Movitas
3/23/2010
Advanced Mobile Content
mCommerce: Mobile Ads, Tickets & Reservations
Commerce web
applications for the
mobile screen
• Designed for
mobile usability
• Two-way
interactivity
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Confidential
© Copyright 2009 Movitas
3/23/2010
Advanced Mobile Concepts
Social Media and the Mobile Social Hub
Aggregate promotional
(staff created) and
user-generated social
media.
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Confidential
© Copyright 2009 Movitas
3/23/2010
Advanced Mobile Concepts
Text to Mobile Web – a rich media combination
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Confidential
© Copyright 2009 Movitas
3/23/2010
Advanced Mobile Concepts
Text to Mobile Web – a Rich Media Combination
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Confidential
© Copyright 2009 Movitas
3/23/2010
Mobile Business Solutions For Hotels & Resorts
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Confidential
© Copyright 2009 Movitas
3/23/2010
Benefits the property and guest
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Confidential
© Copyright 2009 Movitas
3/23/2010
What can a mobile solution do for you?
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Confidential
© Copyright 2009 Movitas
3/23/2010
Degrees of integration with your business processes
Click to call POS, PMS & CRS integration for
reservations & ordering reservations, ordering,
check-in, and check-out
Mobile phone to email
reservations and ordering
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Confidential
© Copyright 2009 Movitas
3/23/2010
Opt-in at check-in
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Confidential
© Copyright 2009 Movitas
3/23/2010
Begin the experience with check-in
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Confidential
© Copyright 2009 Movitas
3/23/2010
Mobile menu for on-property amenities and attractions
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Confidential
© Copyright 2009 Movitas
3/23/2010
Order room service
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Confidential
© Copyright 2009 Movitas
3/23/2010
Make spa appointments or reserve golf tee-times
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Confidential
© Copyright 2009 Movitas
3/23/2010
Aggregate social media
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Confidential
© Copyright 2009 Movitas
3/23/2010
The convenience of a 24/7 mobile concierge
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Confidential
© Copyright 2009 Movitas
3/23/2010
Target mobile promotions using guest preferences
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Confidential
© Copyright 2009 Movitas
3/23/2010
Promote events with real-time alerts
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Confidential
© Copyright 2009 Movitas
3/23/2010
Promote undersold amenities with real-time alerts
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Confidential
© Copyright 2009 Movitas
3/23/2010
Advertise specials and promotions
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Confidential
© Copyright 2009 Movitas
3/23/2010
Chula Vista – The mobile resort solution
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Confidential
© Copyright 2009 Movitas
3/23/2010
Chula Vista - Mobile menu for on-property amenities and attractions
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Confidential
© Copyright 2009 Movitas
3/23/2010
Chula Vista - Mobile menu for on-property amenities and attractions
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Confidential
© Copyright 2009 Movitas
3/23/2010
Chula Vista - Mobile ads promote special events & discounts
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Confidential
© Copyright 2009 Movitas
3/23/2010
Chula Vista – Aggregate social media to showcase attractions
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Confidential
© Copyright 2009 Movitas
3/23/2010
Chula Vista – Aggregate social media to showcase attractions
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Confidential
© Copyright 2009 Movitas
3/23/2010
Chula Vista – Aggregate social media to showcase attractions
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Confidential
© Copyright 2009 Movitas
3/23/2010
Chula Vista – Aggregate social media to showcase attractions
55
Confidential
© Copyright 2009 Movitas
3/23/2010
Snow Mountain - Maps, Directions & Trails
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Confidential
© Copyright 2009 Movitas
3/23/2010
Snow Mountain - Maps, Directions & Trails
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Confidential
© Copyright 2009 Movitas
3/23/2010
Snow Mountain - Maps, Directions & Trails
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Confidential
© Copyright 2009 Movitas
3/23/2010
Snow Mountain – Webcam, User generated photos
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Confidential
© Copyright 2009 Movitas
3/23/2010
Snow Mountain – User generated video
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Confidential
© Copyright 2009 Movitas
3/23/2010
Kohler: Improving communication with resort guests
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Confidential
© Copyright 2009 Movitas
3/23/2010
Kohler: Improving communication with resort guests
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Confidential
© Copyright 2009 Movitas
3/23/2010
Kohler: Improving communication with resort guests
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Confidential
© Copyright 2009 Movitas
3/23/2010
Kohler: Improving communication with resort guests
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Confidential
© Copyright 2009 Movitas
3/23/2010
Kohler: Improving communication with resort guests
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Confidential
© Copyright 2009 Movitas
3/23/2010
Kohler: Improving communication with resort guests
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Confidential
© Copyright 2009 Movitas
3/23/2010
Jupiter: Convenience and Commerce
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Confidential
© Copyright 2009 Movitas
3/23/2010
Jupiter: Convenience and Commerce
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Confidential
© Copyright 2009 Movitas
3/23/2010
Jupiter: Convenience and Commerce
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Confidential
© Copyright 2009 Movitas
3/23/2010
Jupiter: Convenience and Commerce
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Confidential
© Copyright 2009 Movitas
3/23/2010
Jupiter: Convenience and Commerce
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Confidential
© Copyright 2009 Movitas
3/23/2010
Jupiter: Convenience and Commerce
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Confidential
© Copyright 2009 Movitas
3/23/2010
Driving bar & restaurant guest engagement
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Confidential
© Copyright 2009 Movitas
3/23/2010
Poster with promotion details
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Confidential
© Copyright 2009 Movitas
3/23/2010
The process
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Confidential
© Copyright 2009 Movitas
3/23/2010
The process
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Confidential
© Copyright 2009 Movitas
3/23/2010
Happy winners of the night
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Confidential
© Copyright 2009 Movitas
3/23/2010
On-property Groups and Events Solution
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Confidential
© Copyright 2009 Movitas
3/23/2010
The Schedule (sessions/events portal)
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Confidential
© Copyright 2009 Movitas
3/23/2010
Maps, floor plans
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Confidential
© Copyright 2009 Movitas
3/23/2010
Listen In - Talk Back
• Upload pictures or videos
• Media moderated and added to social media feeds to during conference
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Confidential
© Copyright 2009 Movitas
3/23/2010
Attendee Interaction: Crowd Wisdom Tracker
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Confidential
© Copyright 2009 Movitas
3/23/2010
Exhibitor Sweepstakes Campaigns
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Confidential
© Copyright 2009 Movitas
3/23/2010
Mobile Platform For Hospitality Businesses
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Confidential
© Copyright 2009 Movitas
3/23/2010
Intuitive, internet based management console
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Confidential
© Copyright 2009 Movitas
3/23/2010
Movitas Platform: Fully integrated mobile business
• Mobile website
Publisher • Device detection & optimization
• Mobile SEO & trafficking
• Campaign wizard
Campaign Manager • Customer list manager
• Customer demographics & prefs
86
Confidential
© Copyright 2009 Movitas
3/23/2010
Movitas Platform: Fully integrated mobile business
• Mobile website
Publisher • Device detection & optimization
• Mobile SEO & trafficking
• Campaign wizard
Campaign Manager • Customer list manager
• Customer demographics & prefs
87
Confidential
© Copyright 2009 Movitas
3/23/2010
Movitas Platform: Fully integrated mobile business
• Mobile website
Publisher • Device detection & optimization
• Mobile SEO & trafficking
• Campaign wizard
Campaign Manager • Customer list manager
• Customer demographics & prefs
88
Confidential
© Copyright 2009 Movitas
3/23/2010
Movitas Platform: Fully integrated mobile business
• Mobile website
Publisher • Device detection & optimization
• Mobile SEO & trafficking
• Campaign wizard
Campaign Manager • Customer list manager
• Customer demographics & prefs
89
Confidential
© Copyright 2009 Movitas
3/23/2010
Movitas Platform: Fully integrated mobile business
• Mobile website
Publisher • Device detection & optimization
• Mobile SEO & trafficking
• Campaign wizard
Campaign Manager • Customer list manager
• Customer demographics & prefs
90
Confidential
© Copyright 2009 Movitas
3/23/2010
Movitas Platform: Fully integrated mobile business
• Mobile website
Publisher • Device detection & optimization
• Mobile SEO & trafficking
• Campaign wizard
Campaign Manager • Customer list manager
• Customer demographics & prefs
91
Confidential
© Copyright 2009 Movitas
3/23/2010
Movitas Platform: Fully integrated mobile business
• Mobile website
Publisher • Device detection & optimization
• Mobile SEO & trafficking
• Campaign wizard
Campaign Manager • Customer list manager
• Customer demographics & prefs
92
Confidential
© Copyright 2009 Movitas
3/23/2010
Movitas Mobile Agency Platform
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Confidential
© Copyright 2009 Movitas
3/23/2010
Pricing
Features: Scenario:
• FREE 30 day trial Licensing fee:
• Software as a service (SaaS) model $99/month
• Monthly licensing fee
Ranging from $19 - $99/month Page views:
• Plus a variable usage fees 125 daily users view 5 pages a day
Assumptions based $17/month
– Page views on 250 room hotel;
– Text messages 50% occupancy
– Ad impressions Text messages:
– Integrations 30% of 125 daily users opt-in
2 text messages a day
• Setup and integration
$180/month
– Design and deploy your own
mobile solution – or ask us to
help Ad impressions:
125 users see 3 ads a day
$56/month
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Confidential
© Copyright 2009 Movitas
3/23/2010
Next Steps
Create an account and get started immediately at www.movitas.com/trial
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Confidential
© Copyright 2009 Movitas
3/23/2010
Next Steps
Design and deploy your own custom solution – or ask us to help
• Text “sendme clients” to 77950 to see more live mobile hospitality sites
• Access free e-learning resources for various members of your team
from marketing to technology:
– http://movitas.com/mobkitreg
• Contact us or Inquire for questions, help or pricing
– http://movitas.com/inquire
– 888-343-3721
– info@movitas.com
• Try Movitas for free right now: http://movitas.com/trial
• We’ll contact you when the Webinar follow-up materials are online
For latest pricing visit movitas.com/trial
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Confidential
© Copyright 2009 Movitas
3/23/2010