The digipak title Born to die juxtaposes the idyllic setting of the background image, which

uses high key lighting and saturated primary colours. The fact that the depth of field is
shallow, signifies that the setting is a faade which masks the true, dark nature of the songs in
the album. It also allows the artist to be the main focus of the album cover. This juxtaposition
is used to create an enigma code, intriguing the audience about Lana and her songs, so they
want to find out more.
The sky blue colour and her white shirt connotes innocence and happiness, however, this is
contradicted by her sultry facial expression and the use of red which symbolises death and
sex, linking to the album title Born to die. Her facial expression is also very menacing and
the camera appears to be shooting from a low angle, suggesting that she has power and
dominance.
The font, its central positioning and Lanas clean white shirt makes the appearance of the
digipak very clean cut and pure. She looks beautiful and vintage, as is her brand identity. This
links to Dyers star theory.

The white background of the disc is associated with purity

and the clean cut look seen on the digipak cover. However,
the red roses are used to contrast with this, signifying
passion, love, lust, strength and beauty.
The white background symbolises Lanas innocent exterior,
whilst the roses symbolises her passionate, transcendent
and deeply meaningful interior.

The red background conforms to what you

would associated with a title Born to die
whereby red symbolises danger and lust. The
white font colour gives the appearance of the
Digipak a disconcerting feel, as the colours
completely oppose each other, linking to the
dark nature of the songs.