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CHAPTER 1
INTRODUCTION
LEARNING OBJECTIVES
We start our book with a scenario and task. Imagine that you are a senior manager
in an organization. Perhaps a Human Resource Director. Or a Chief Executive of a
medium-sized business or multinational corporation. Or perhaps a group or middle
manager with responsibility afor 100 members of staff. Think about the tasks and
responsibilities you might have if you really were that person. Now think about the
day-to-day challenges you would likely face. Finally narrow down your thoughts to
focus on people and their behaviour in your organization.
Here is the task. If you really were that person, what do you think would be
the seven most important questions you would have about how to understand the
people you managed or employed? What would be the most helpful information that
someone could give you in respect of people and their behaviour at work? Think
hard about these questions. At the risk of suggesting a short break too early in your
reading, now would be a good time to get a tea or coffee, while you mull it over.
Write down the seven questions on a scrap of paper, and tuck them into the back
cover of this book.
Now we are going to make our first assertion of the book. It is our belief that
Work and Organizational Psychologists will have, in some way, addressed most, if
3
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CHAPTER 1 INTRODUCTION
not all of the questions you have just written down. We also think that by the end of
this book, you will have some answers for most, if not all of your questions. Not all
of the answers will be as straightforward as you might like, but they will definitely
help you to understand the issues raised by your questions with more clarity.
Work and Organizational Psychology is a fascinating area of psychology that
deals with all aspects of work, business and organizations. We are enthusiastic about
Work Psychology, and believe that it can make highly important contributions to
organizations, business and management. Work Psychology has the potential to help
people be more productive and prosperous in their jobs, and to feel good about
work, and its place in their lives and therefore to enhance their lives generally. In this
chapter, we will start our exploration of Work and Organizational Psychology by
taking a broad overview of the field, looking at the present, the past and some of the
major contemporary and future challenges.
concerned with working with clients with a variety of problems through talking,
and relationship-based therapies.
Health Psychology: Psychology applied to the issues of health and healthy
lifestyles, living with, and recovering from physical illness and disease.
Forensic Psychology: Concerned with crime and criminality.
Educational Psychology: Psychology applied to understand learning, development
organizations.
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The importance and relevance of Work Psychology is evident when you compare
it with other areas of applied psychology. Each of us will be educated formally for up
to 20 years. We will all get ill from time to time, or spend time improving our general
health. Around one quarter of us in Europe will experience some form of psychological disorder (Alonso et al., 2004), and a few of us will experience the pain of being
a victim of crime, or the excitement of being a top athlete. Most of these areas of
applied psychology are relevant to us, but tend to be so infrequently or episodically.
The majority of us, however, will work for most of our lives, some of us for 60 years
or more, and moreover, we will spend a significant part of our waking hours working. Work and Organizational Psychology is therefore directly relevant to the vast
majority of us for most of our lives, and most of the time.
There are a variety of terms associated with Work and Organizational Psychology,
and they are not all simply interchangeable. In the UK, the field is known as
Occupational Psychology, and in the US, Industrial and Organizational (I/O)
Psychology. In Europe, the title Work and Organizational Psychology is most common, and we feel this captures the content of the field most clearly. There are a few
other variants that capture specific aspects of the field:
Business Psychology: Focusing on business development.
Personnel Psychology: Focusing on core Human Resource tasks and functions.
Vocational Psychology: Focusing on careers and vocational behaviour.
The main areas of Work and Organizational Psychology are listed differently
depending on the source you read, but currently, they may be summarized as:
Organizational Behaviour, Individual Differences and Attitudes at Work.
Work Motivation.
Personnel Selection and Assessment.
Performance Measurement and Management.
Learning, Training and Development at Work.
Careers and Vocational Behaviour.
Health, Well-being and Safety at Work.
Teams and Groups at Work.
Organizational Development and Change.
Leadership and Management in Organizations.
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CHAPTER 1 INTRODUCTION
Collectively these values give a flavour of the way in which Work Psychologists
conduct applied work in organizations. They are our summary of those values
that have emerged from the relatively short history of Work and Organizational
Psychology, and to appreciate the present field, it is of course important, and interesting, to understand the past.
3. More widely, the nature of work was changing rapidly, brought about by
industrialization. Fuelled by new feats of technology and engineering, the ideas
of the early industrialists, people like James Watt, Matthew Boulton and William
Murdoch in the English Midlands, a century earlier, had transformed the working
and commercial landscape of Europe and the US. Katzell and Austin (1992) quote
Sullivan (1927), observing the transformation:
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little shops closing down, big factories growing bigger; little one-man businesses
giving up, great corporations growing and expanding; ... fewer craftsmen, more
factory operatives ... an adjustment of man to [technology].
Collectively, the context was set for Work Psychology, and the people usually credited with initiating the field in the US are Frank and Lillian Gilbreth, and Frederick
Taylor. The only psychologist among them was Lillian Gilbreth, whose work with
husband Frank, an engineer, aimed to quantify and measure human behaviour in
basic, elementary chunks. The purpose was to measure and manage; to quantify
what people did in factory settings, and to make it more efficient. This is the fundamental basis of Scientific Management or Taylorism, named after the entrepreneur
and management theorist Frederick Taylor.
The emergence of Work Psychology in Europe is usually associated with Hugo
Munsterberg, a German psychologist who split his academic career between Germany
and the US. He published a book in 1913 called Industrial Efficiency, which set down
some of the core ideas of the role of psychology in scientific management. In the UK,
C. S. Myers was perhaps the first consultant Work Psychologist, working with the
British Expeditionary Force during the First World War on the treatment of shell
shock. Myers personally saw more than 2000 cases in the first two years of the war.
Work by these early pioneers spawned applications of psychology to work in
many industrialized nations, but the major influences were from the US and UK.
Notably, it is possible to separate the development of Work Psychology in the US
from the UK and rest of Europe.
The First World War was a major catalyst for progress and, after the war, psychologists in both the US and UK exported their new techniques from the military and
into industry. In the US, the emphasis was firstly on productivity through personnel
selection and training, but Katzell and Austin (1992) also highlight the significance
of the Hawthorne Studies in the US as marking a departure from the assessment
emphasis. The studies found that changes to working conditions (e.g. environmental
changes such as illumination and heat, and work changes such as payment and supervision), irrespective of the actual nature of the change, resulted in improvements in
productivity. The Hawthorne Effect refers to outcome changes that are attributed to
a specific intervention, when in fact, any intervention would do. The reporting of the
Hawthorne studies has been questioned recently (Chiesa and Hobbs, 2008), and their
almost mythological status in Work Psychology is surely now in doubt. The criticism
is around the science of the studies. They were never subjected to peer review, and the
evidence of any effect is weakened because of obvious methodological flaws (Chiesa
and Hobbs, 2008). Either way, the Hawthorne studies reflected a growing trend to
consider worker rights more clearly during the Great Depression of the 1930s.
In the UK, Myers, with industrialist Henry Welch, founded the National Institute
of Industrial Psychology (NIIP) in 1921. Much of the work that the NIIP carried out
was concerned with worker well-being. Myers published on worker fatigue, and the
group was politically influential, campaigning for the kinds of workers rights that we
still care about now (e.g. limiting work hours, protecting worker dignity and worklife balance, consideration of organizational atmosphere or culture; Kwiatkowski
and Duncan, 2006). The NIIP also conducted work on the importance of skills and
temperaments in helping people to find suitable employment.
In the rest of Europe, the development of Work Psychology was severely hampered
by the Great Depression and the rise of Nazism in Germany. Many gifted German
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CHAPTER 1 INTRODUCTION
psychologists fell out of favour with the Nazi government, and left to continue their
work elsewhere. Perhaps the most well known of these people is Kurt Lewin, who
moved to the US to continue his seminal works on Field Theory and Action Research
in Work Psychology.
Like the First World War, the Second World War saw major growth and development of Work Psychology in the US, with hundreds of psychologists employed by
the US army in a variety of roles. Some of the main assessment techniques used in
organizations today for selection and appraisal of staff originated in the US military
during the Second World War, including assessment centres, multi-instrument test
batteries and rating forms for measuring performance. Shimmins and Wallis (1994)
note similar successes of psychologists in the UK military, but after the war, the initiative was taken primarily by US psychologists, who applied the newly developed
techniques extensively in public and private organizations.
In the UK, psychologists likewise transferred methods from the Armed Services,
notably to the Civil Service. However, the NIIP changed its emphasis, concerning
itself more with the science of Work Psychology rather than practice. Combined with
its persistent funding difficulties, it is a choice that probably assisted in its demise in
1977, and the failure to capitalize on past input into Government policy and organizations must be seen as an opportunity missed in the UK. The British Psychological
Society Division of Occupational Psychology (DOP), formed to represent the interests of Work Psychologists in the UK, has never matched the political influence and
impact that the NIIP achieved between 1920 and 1940.
BOX 1.1
Work Psychologists are supported by a number of different professional associations and organizations.
The aims of professional organizations vary, from representation, through to educational accreditation and
regulation. Broadly though, all attempt to promote good practice in the eld, to increase presence and
inuence thinking in organizations and government and to ensure that Work Psychologists stay in touch with
developments in the eld and to keep pace with change. If you are a student, graduate or practitioner, you
may be eligible to join one of these organizations.
The Society of Industrial and Organizational Psychology (SIOP)
Without doubt, the heavyweight of Work Psychology professional organizations. SIOP is a division of the
American Psychological Association (APA), has more than 6000 members, and was formally established in
1982, replacing the earlier Division of Business and Industrial Psychology. SIOP is well resourced, and has
ongoing initiatives to raise awareness of and promote I/O Psychology in the US. The Society also publishes
an excellent series of edited books (the Frontiers Series) that continue to mark out the contemporary
landscape of Work Psychology.
The European Association of Work and Organizational Psychology (EAWOP)
EAWOP is a relatively young organization, founded in 1991, set up to represent Work Psychology in Europe,
and to promote cooperation among professionals in the eld across the nations of Europe. In some senses,
it is the least bureaucratic and regulated of these three organizations. People are eligible for membership
without higher degrees in Work Psychology, so long as they can demonstrate that they have a rst degree
in psychology and that they are professionally active as a Work Psychologist. People who are professionally
active in a related area (e.g. Human Resources) could also join EAWOP as an associate. EAWOP publishes
a good academic journal (the European Journal of Work and Organizational Psychology) and holds a
conference every two years in a different part of Europe.
(continued)
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CHAPTER 1 INTRODUCTION
BOX 1.1
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11
BOX 1.2
ADAPTED FROM THE BRITISH PSYCHOLOGICAL SOCIETY CODE OF ETHICS AND CONDUCT, 2006
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CHAPTER 1 INTRODUCTION
DISCUSS WITH A
COLLEAGUE
shareholders. Carroll (1999) identifies three pertinent areas that frame the societal
responsibilities of business:
Economic: To operate profitably and efficiently, returning value to shareholders.
Legal: To conform to all aspects of the law, avoiding harmful litigation.
Ethical: To act in accordance with societal and business moral norms, to promote
Wider issues of ethics and social responsibility in business and organizations are
highly relevant for Work Psychology from a number of perspectives (Lefkowitz,
2008), and part of conducting the field in a socially responsible way involves remaining vigilant to areas where Work and Organizational Psychology could indirectly
contribute to irresponsible management. Lefkowitz highlights two such areas.
Pro-management bias Work Psychologists are contracted to organizations by
management, and the competitive nature of the field means that management can
be quite precise in what they require from Work Psychologists. This can lead to a
bias for management needs and goals, rather than for employees that may lead to
questionable actions, such as assisting management in organizational changes such
as downsizing, without questioning the economic justifications.
Focus on means and not ends Ironically, businesses are often criticized for focusing
on ends and not means. Work Psychologists rightly tend to take seriously the methods
and practices of their work with organizations. However, the consequence is that
they may lower their gaze from the long-term ends and outcomes for individuals,
organizations and society.
Lefkowitz (2008) calls for a change in the values of Work Psychology to encompass
the ideas about how organizations ought to be, according to ideas of CSR. Lefkowitz
believes that this would give Work Psychology the broader values of societal responsibility
that a true profession needs. We highlight some of the ways that values and issues of CSR
could be integrated with key areas of practice in organizations. These, along with other
areas, offer plenty of ways in which theories and research in Work and Organizational
Psychology can help organizations function in socially responsible ways.
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BOX 1.3
13
A denition of culture
and organizations. We are now certainly beyond thinking about what is likely
to happen globalization has happened and is happening right now. There is
now a near certainty that in the course of your career you will work in another
country or with people from another country or culture as part of your job. It is
a reality.
Culture is defined in Box 1.3, and an important issue for organizations is the
impact of culture on work practices. For example, is it reasonable to expect that
theories and practices in HR and management established in Western Europe or the
US will apply in other cultures? You would think that the answer to this question
was so obviously no, that it was not worth asking. However, if you look at trends
in the dissemination of knowledge and practice to newly industrialized countries,
that is very much what happens. In some areas, the knowledge base that has been
established in Work Psychology, for example, is largely exported unmodified from
the West to other cultures (Gelfand, Leslie and Fehr, 2008).
There is something of an explicit assumption in this practice that organizations
develop in the same way through the process of industrialization. In other words, it
is sometimes assumed that organizational progress and development occurs similarly
around the globe. This idea was demolished many years ago through contingency
theory and studies of organizations. As part of the Aston studies, Childs and colleagues showed that culture should be built into contingency theory of organizations
(e.g. Child, 1981). The ways that organizations develop in different countries are
similar to an extent, but culture determines the specifics of that development. Child
concluded:
Culturally derived preferences infuse the exercise of choice between alternative
[organizational] structures.
The contingency argument was also seen to be moderated by culturally related
influences in the areas of decision-making, managerial roles and behavioural
expectations. (Child, 1981 p. 316318; cited in Aycan, 2000, p. 113.)
Research in Work Psychology has made some important contributions to understanding cultural influences, notably in the areas of motivation, values, leadership,
expatriation, management, team-work and diversity. However, a contemporary challenge for Work and Organizational Psychology is to expand and communicate this
work more effectively, in order to help people in organizations better understand the
influence of culture at work. To do this, culture needs to feature more routinely in
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CHAPTER 1 INTRODUCTION
theory and research in the field, and there are several ways that this can be achieved
(Gelfland et al., 2008 and Aycan, 2000):
Expansion of Cross-cultural Research: Core topics in Work Psychology such
with the influence of Western cultural values on the ways that questions are asked,
and the ways that problems are framed in organizations. Understanding the cultural
limitations of theory and research involves Work and Organizational Psychologists
acknowledging the limitations of culturally nested individual perspectives.
Theory and Cultural Influence: To adopt a globalized perspective, practitioners
and researchers need to firstly consider and understand more clearly the nature
of cultural influences at individual, group and organizational levels. How does
culture affect individual behaviour? Is this different from the effects it has on
team behaviour? Work Psychology theory should also strive to understand and
identify when culture matters (Gelfand et al., 2008), and to incorporate that
information into models and theories.
economic health.
Social: Focusing on development that addresses global social issues such as
The current reality of world development is that economic sustainability is the primary focus of growth, followed by social sustainability, and environmental sustainability
last. Much international politicking is currently, on the surface, devoted to redressing
the balance. Businesses and organizations have a critical role to play in sustainable
development, as they represent an important means by which humankind creates social
systems, develops economies, distributes wealth and develops new technologies.
Work Psychology has a role to play in promoting sustainable development, but
currently, almost no consideration has been given to whether applications of Work
Psychology are consistent with notions of sustainability (albeit despite some recent
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FIGURE 1.1
15
Environmental
Sustainability
Social
Economic
emergent thinking, e.g. Carr et al., 2008). Like most of the rest of the world, the preoccupation of Work Psychologists has been with economic outcomes (productivity
in organizations) and social outcomes (well-being and satisfaction). Little consideration is given to the environmental consequences, direct or indirect, of the work that
psychologists do in organizations. We could view such consequences in a number
of ways. A direct impact might be observed if psychologists assist in organizational
development strategies that in the long term are likely to cause environmental damage. An indirect impact might be ignoring sustainability issues in the selection of
powerful leaders, failing to raise such issues with organizations in consulting activities, or neglecting to integrate them into models of organizational performance.
There are ways that Work Psychology could influence organizations toward sustainable growth and development. For example, Work Psychologists understand how
attitudes and behaviour might be changed among leaders and employees, thereby
helping to ensure individuals contribute to sustainability. Measurement and modeling
of organizational and individual performance is also a strength of Work Psychologists,
and these could be further developed through research and theory to conceptualize the
role and place of sustainability in organizational outcomes. Work Psychologists are
also involved in organizational strategy, development and change processes, and this
affords an opportunity to counsel for the inclusion and utilization of environmental
and social sustainability outcomes in those processes. As with the other contemporary
themes, we consider issues of sustainability in several of the chapters in this book.
CHAPTER 1 INTRODUCTION
The aim in the first section of the book is to help you develop a broad perspective on psychology and its role in helping us understand peoples behaviour at work.
Many of the topics in the foundations of Work and Organizational Psychology are
fascinating, particularly when encountered for the first time, and so take your time
in absorbing new ideas and knowledge.
ORGANIZATIONS
The final section of this book takes an organizational perspective by locating our
understanding of behaviour at work in the organizational context within which it
occurs. This is a perspective which is perhaps less popular or obvious for psychologists whose tendency is to focus on the individual or the small group. However, from
Kurt Lewin onwards, we have come to realize just how vital an understanding of
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17
context is if we are to understand human behaviour and help to create better communities. Accordingly we consider the following areas:
Organizations: Structure, Strategy and Environment.
Leadership.
Teamworking in Organizations.
Organizational Culture and Change.
Summary
Work and Organizational Psychology is the study of
people and their behaviour at work, and of the organizations in which people work; Work Psychologists
develop psychological theory and apply the rigour
and methods of psychology to issues that are
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CHAPTER 1 INTRODUCTION
Global challenges for businesses and organizations are relevant concerns for Work Psychology.
Three key challenges facing organizations globally
are to strive for Corporate Social Responsibility, to
understand the role of culture in globalized business
and management and to develop sustainably. These
are challenges that contemporary Work Psychology
can help businesses meet.
We are totally serious about our assertion at the
start of this book, and if you havent already done so,
write down seven questions now that you might ask
about people and their behaviour in organizations if
you were a manager. Keep them with this book, and
tick them off as you nd out something that helps
you answer the questions. If you have any that arent
answered, or at least addressed in some way by the
time you nish reading the book, then send them to
us at Aston Business School. Theyll be in the next
edition. But we think that most are covered.
Web resources
The major professional groups in Work and Organizational Psychology all have web resources:
http://www.iaapsy.org
The International Association of Applied Psychology
http://www.eawop.org
The European Association of Work and Organizational Psychology
http://www.bps.org.uk
The British Psychological Society
http://www.bps.org.uk/dop
Division of Occupational Psychology
http://www.bps.org.uk/the-society/code-of-conduct/
The BPS Code of Ethics and Conduct: The Ethics code is available online in full.
Further reading
Warr, P.B. (2006) Psychology at Work 5th Edition.
Penguin.
Journal of Occupational and Organizational
Psychology Volume 74, (4) A set of reviews
of the eld in 2001, most of which still have
relevance today.
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19
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
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