Professional Documents
Culture Documents
com
2014 - 2019
Market
Overview
Industry
Structure
Executive
Summary
TOC
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
Annexure &
Appendix
Jammu
and
Kashmir
South
East
Himachal
Pradesh
Punjab
Uttarakhand
Haryana
New Delhi
Jaipur
Arunachal
Pradesh
Ahmadabad
Surat
Maharashtra
Karnataka
Tamil
Kerala Nadu
Chennai
Meghalaya
Tripura
West
Bengal
Kolkata
Nagaland
Manipur
Mizoram
Odisha
Pune Telangana
Hyderabad
Bangalore
Andhra
Goa
Pradesh
Mumbai
Tier-I cities
Metro cities
Assam
Chhattisgarh
Nagpur
Population density
Number of States
1.4% p.a
3.29 mn sq km
324 persons per sq km
Democracy
29 states & seven union territories
Sikkim
Bihar
Patna
Jharkhand
Madhya
Pradesh
Gujarat
Land Area
Form of government
Lucknow
Uttar Pradesh
Rajasthan
Population growth
Capital
Per capita income
Religion
New Delhi
Nominal: USD 1,124.4 p.a
Six main religions
Languages
Currency
Rupees
Households
246mn
Literacy rate
74.04%
Executive
Summary
TOC
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Government
Initiatives
Industry
Trends
Industry
Attractiveness
Competitive
Environment
Annexure &
Appendix
Any participant or stakeholder in the faucet industry, who would benefit from this report
Analysts, industry experts or any person with an interest in tracking the progress of the faucet industry
The report gives insights on how the faucet industry is expected to grow till FY 2019. It provides intelligent insights on the
drivers and challenges for the industry and key segmentation by region, price, category, end users, etc.
Another important aspect of the report is the profiles of the top industry players in the faucet industry in India
This report looks at the current scenario for faucet industry in India
Plastic faucets, sanitary ware, wellness products, tiles, bathroom and kitchen appliances do not come under the purview of
this report
TOC
Executive
Summary
Market
Overview
Industry
Structure
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
Table of contents
1
Slide 9
Industry structure
Slide 10
1.1
Slide 11
1.2
Slide 12
1.3
Industry definition
Slide 13
1.4
Slide 14
Table of Contents
Executive summary
Industry overview
Slide 16
2.1
Slide 17
2.2
Slide 18
2.3
Slide 19
2.4
Slide 20
2.5
Slide 21
2.5
Geographical analysis
Slide 22
2.6
Price analysis
Slide 23
Slide 24
3.1
Slide 25
3.2
Slide 26
3.2.1
Slide 27
3.2.2
Slide 28
3.3
Slide 29
3.4
Slide 30
3.5
Slide 31
3.6
Slide 32
3.7
Slide 33
Annexure &
Appendix
TOC
Executive
Summary
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
Table of contents
4
Industry trends
4.1
5
Slide 35
Industry analysis
Slide 36
5.1
Slide 37
5.2
Slide 38
Table of Contents
Slide 34
Competitive environment
Slide 39
6.1
Slide 40
6.2
Slide 41
6.3
Manufacturing landscape
Slide 42
6.4
Competitor benchmarking
Slide 43
Slide 44
7.1
Slide 45
7.2
Slide 47
7.3
Slide 49
7.4
Slide 51
7.5
Slide 53
Slide 55
8.1
Slide 56
8.2
Increase in urbanization
Slide 57
8.3
Research Methodology
Slide 58
8.4
Slide 59
Annexure &
Appendix
TOC
Executive
Summary
Market
Overview
Industry
Structure
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
Slide 14
Chart 2
Market size and growth of the faucets industry in India FY 2011-19 (INR bn)
Slide 17
Chart 3
Faucets industry in India segmented by product category for FY 2014 (by value)
Slide 18
Chart 4
Slide 19
Chart 5
Slide 20
Chart 6
Faucets industry in India segmented based on consumption by type of cities in FY 2014 (by value)
Slide 21
Chart 7
Slide 22
Chart 8
Slide 23
Chart 9
Slide 26
Chart 10
Slide 26
Chart 11
Residential housing demand estimations across top seven cities during 2010-2014 (000 units)
Slide 27
Chart 12
Commercial office space demand estimations across top seven cities during 2010-2014 (mn sq feet)
Slide 28
Chart 13
Slide 28
Chart 14
Slide 29
Chart 15
Slide 29
Chart 16
Slide 30
Chart 17
Slide 37
Chart 18
Slide 40
Chart 19
Slide 41
Chart 20
Slide 42
Chart 21
Slide 46
Chart 22
Slide 46
Chart 23
Slide 48
Chart 24
Slide 48
Chart 25
Slide 50
Annexure &
Appendix
TOC
Executive
Summary
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
Slide 50
Chart 27
Slide 52
Chart 28
Slide 52
Chart 29
Slide 54
Chart 30
Slide 54
Chart 31
Slide 56
Chart 32
Slide 57
Table 1
Slide 21
Table 2
Slide 42
Table 3
Slide 43
Table 4
Slide 46
Table 5
Slide 48
Table 6
Slide 50
Table 7
Slide 52
Table 8
Slide 54
Annexure &
Appendix
Faucets Industry
ValueNotes India Market Intelligence Dashboard
Industry
Structure
Data Availability
Organised
Sector
Concentration
Macro
Data
Source of Data
Micro
Data
Completeness
Quality
Trade Interviews
Primary
Research
Government
Bodies
NA
Recency
Macro Data: Market size, growth, market
shares of key players, customer
segments, key industry metrics
Micro Data: Segmental market size &
growth, financials of key players
Completeness: All data points is
available
Quality: Accuracy of data
Recency: Latest period data is available
www.valuenotes .biz
2015
Executive
Summary
TOC
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
Annexure &
Appendix
The faucets industry in India is currently valued at INR 50bn in FY 2014 and has been growing at a CAGR 15% for
the last three years
The industry is expected to grow at a CAGR of ~16% in the next five years, mainly due to growing real estate
industry and rapid urbanization
ValueNotes estimates that the industry will be worth approximately INR 105bn by FY 2019
Drivers:
Drivers and
Challenges
Growing real estate industry including residential, commercial and hospitality sectors, increasing disposable
income, steady rise in urbanization and recently launched governments initiative- Swachh Bharat Abhiyan are
expected to be the main drivers
Executive Summary
Challenges:
Land acquisition issues and lack of penetration in small cities & rural India, continue to serve as the major
inhibitors to the industry
Industry
Segmentation
Bathroom faucets is the most dominant category contributing to ~80% of the total faucet sales
Residential sector is the biggest consumer of faucets, with xx% share in the overall faucets market
Tier I and tier II cities, together account for xx% of the total faucets sales (by value) in India
Key Players
Around 48% of the faucets industry is currently organized with Jaquar & Company, Grohe India, Ess Ess, HSIL, and
Kohler India being the market leaders. The market share of organized players is expected to grow in the next five
years due to growing brand awareness among the consumers, customers shifting to high end faucets, and
upgraded production capacities by the players
The faucets industry in India has been given an Industry Attractiveness Rating of 7.2 as per the
ValueNotes Industry Attractiveness Rating Evaluation System
Industry Structure
TOC
Executive
Summary
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
Annexure &
Appendix
Sanitary Ware
Faucets
Wellness Products
Wellness product
segment includes bath
tubs (standard,
whirlpool, Jacuzzi), Bat
hroom cubicles (shower
rooms, steam cabin and
spa), shower
panels, etc.
Tiles
Executive
Summary
TOC
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Industry Trends
Competitive
Environment
Industry
Attractiveness
Annexure &
Appendix
Late 1980s
2000 2010
tap
During the late 1980s, the faucets industry
was in a nascent and highly unorganized
stage, with barely 15% being organized
Until 1990, there were as few as 20-30
domestic
and
multinational
style statement
convenient designs
With
the
changing
lifestyle,
consumers
have
trends
shifted
and
their
12
Executive
Summary
TOC
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
Annexure &
Appendix
13
Executive
Summary
TOC
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
Intermediaries
Suppliers
Institutional Sales
Distributors
(Acting as Carry
& Forward
Agents)
Manufacturers
Imports
Area Dealers
Exports
Local Retailers
14
Consumption Zone
Annexure &
Appendix
TOC
Executive
Summary
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
To avoid channel conflicts, organized players follow fixed format to supply faucets to the customers
Retail Channel
xxx
xxx
xxx
xxx
Institutional Sales
xxx
xxx
15
Annexure &
Appendix
Industry Overview
Market
Overview
Industry
Structure
Executive
Summary
TOC
Drivers &
Inhibitors
Industry Trends
Competitive
Environment
Industry
Industry
Attractiveness
Attractiveness
Annexure &
Appendix
xx
xx
CAGR xx%
xx
xx
xx
xx
FY 2011
xx
xx
FY 2012
FY 2013
xx
xx
xx
xx
xx
xx
xx
xx
CAGR xx%
xx
xx
xx
FY 2014
Optimistic
FY 2015
FY 2016
Pessimistic
FY 2017
FY 2018
FY 2019
Most Likely
Current market
xxx
Estimated growth
xxx
17
TOC
Executive
Summary
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
Annexure &
Appendix
Bathroom faucets segment is expected to grow faster than kitchen faucets segment till FY 2019
Bathroom Faucets
xxx
xxx
xxx
Kitchen
Faucets, 20%
Bathroom
Faucets, 80%
Kitchen Faucets
xxx
xxx
18
TOC
Executive
Summary
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Industry Trends
Industry
Attractiveness
Competitive
Environment
Annexure &
Appendix
Bathing area faucets will continue to be the largest contributor to the faucets market for the next five years
Chart 4: Faucets industry in India segmented by products for FY 2014 (by value)
xxx
xxx
Basin Faucets,
xx%
xxx
WC Faucets,
xx%
Bathing Area
Faucets,
xx%
Kitchen
Faucets,
xx%
19
Market
Overview
Industry
Structure
Executive
Summary
TOC
Drivers &
Inhibitors
Industry
Analysis
Industry
Trends
Competitive
Environment
Profiles of
key players
Annexure &
Appendix
In FY 2015, xxx real estate construction projects are under different stages of implementation in India
Chart 31: Real estate construction projects in FY 2015 by state
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
xx
* Real estate includes housing sector, commercial sector and hotels & restaurants
Indian construction market is the fourth largest sector in the country in terms of FDI inflows
Currently, over xx real estate construction projects , including xx hotels and restaurants , are under different stages of implementation in India.
Different implementation stages comprise nascent, planning, under execution and partially completed
Maharashtra has the highest number of real estate projects including xx new hotels & restaurants in the state
The Real Estate (Regulation and Development) Bill, 2013, approved by the Union Cabinet is an initiative aimed at delivering an uniform
regulatory environment to protect the consumer, help in quick verdicts of disputes and ensure systematic growth of the sector
21
Industry
Structure
Executive
Summary
TOC
Market
Overview
Drivers &
Inhibitors
Industry
Trends
Industry
Analysis
Competitive
Environment
Profiles of
key players
Annexure &
Appendix
Census 1951
Census 1901
11%
Census 2011
17%
31%
69%
83%
89%
Urban
Rural
Urban
Rural
Urban
Rural
The extent of urbanization in India is much lower than other developing countries; but it will be amongst the fastest growing urban populations
globally between 2013 and 2020 in absolute terms
Urbanization in the country has increased from 27.81% in 2001 census to 31.16% in 2011 census
Two of India's metropolitan cities feature in the world's largest urban population by city. Mumbai is the most populated city in India and had
the fourth largest urban population by city in 2012 at 12.5mn people, while Delhi had the eighth largest urban population by city at 11.1mn
people
By 2030, India's urban population is estimated to reach 631mn, an increase of 2.6% per year over the 2013-2030 period compared to the 1.1%
annual rise expected in the total population. The urban population will account for 41.8% of the total population by 2030
22
Executive
Summary
TOC
Industry
Structure
Market
Overview
Drivers &
Inhibitors
Government
Initiatives
Industry
Trends
Industry
Attractiveness
Competitive
Environment
Annexure &
Appendix
About ValueNotes
ValueNotes is a full-service market and business research firm. Since 2000, we have helped customers, in India and around the globe, make
better business decisions by providing actionable intelligence. Our customized research solutions, by way of projects and continuing
engagements, have helped serve specific business needs - market entry strategy, choice of location, partner selection, competitive
intelligence, investment appraisal, due diligence, and customer need analysis.
Over the years, ValueNotes has developed considerable domain knowledge in a variety of sectors and industries. More important, we understand
how to develop and deploy appropriate research methodologies best suited for diverse markets. We've developed proprietary research methods
to deal with unorganized, information-scarce markets; and analytical techniques to triangulate, validate and correlate incomplete or unrelated
information
Research Methodology Applied
Government
Websites &
Publications
23
Trade
interviews
Industry
Intelligence
ValueNotes
Approach
Industry
Associations
Publications
& News
Releases
Industry
Reports/
Trade
Publications
Press
Releases &
Publications
by Industry
Players
Executive
Summary
TOC
Industry
Structure
Market
Overview
Abbreviations
Drivers &
Inhibitors
Government
Initiatives
Industry
Trends
Industry
Attractiveness
Competitive
Environment
Annexure &
Appendix
Bibliography
USD
US Dollar
INR
Indian Rupee
bn
billion
MOSPI
mn
million
cr
crore
NCAER
FY
Financial Year
IBEF
CAGR
sq
square
World Bank
p.a
per annum
Euro Monitor
MOSPI
NASSCOM
NCAER
Census
IBEF
Projectstoday.com
NASSCOM
Annual reports
NHB
HFCs
Business Today
WC
Water Closets
FDI
MNCs
Multinational Corporations
IT
Information Technology
WELS
WEP-I
24
Disclaimer: This short industry report is published for general information only. Although high standards have been used in the preparation, ValueNotes is not
responsible for any loss or damage arising from use of this report. The information contained herein is from publicly available data or other sources believed to
be reliable. While we would endeavor to update the information herein on reasonable basis, ValueNotes is under no obligation to update or keep the
information current. This report is the sole property of ValueNotes and must not be copied, either in whole or in part, or distributed or redistributed to any
other person in any form.
www.valuenotes.biz
www.indianotes.com
www.sourcingnotes.com
Indian Markets
Outsourcing Intelligence
research@valuenotes.co.in |
+ 91 20 6623 1743