Portfolio

Hailey Stolp

Contact
Hailey Stolp:
538 West 2nd South
Rexburg, Idaho 83440
208.852.6299
hailey.stolp@gmail.com

Table of Contents
Event Ad
Photodesign
Montage
Business Card
Letterhead
Flier
Logos
Brochure
Web Page

Event Ad
Description:
Charity event flier

Date:
October 10, 2015

Program(s)/ Tools:
Word

Process:
I began by selecting the image to scan. After finding my image I drew up
five sketches and picked my favorite one. I kept in the use of repetition
by using the lighter green boxes on the top and bottom. I wanted to
make sure to incorporate white space in my flier especially because
the picture is such a busy one with a lot of background noise. Using my
picture I also wanted to create flow so that no piece of my design was
missing from the viewers eye. Since the model was looking off to the
right I took my text and positioned it on the right. Doing this made it so
that the person viewing the piece would follow the models eyes to my
text. I know the picture is the main focal point so it really is the starting
point for the design. I came up with the information through randomly
googling information such as an actual charity. I received the photo from
a magazine.

Fashion
For
Action

Hosted by: Marc Jacobs

October 16 | 6-10:30 PM
143 West 17th St. New
York, NY 10011
Ticket Cost $500
By purchasing just one ticket to the
Fashion For Action benefit you can
help clothe African children in need.
You will be able to pick specific
children in need through pictures and
pick the clothing you want to donate
from the runway to the child. Boxes
will also be provided to bring your
own used clothes and household
items to donate.

Photodesign
Description:
A photo with an uplifting design and quote

Date:
December 12, 2015

Program(s)/ Tools:
Adobe Photoshop

Process:
I first took the photo and I went from there. I used a cannon camera that
I own. Based on the photo a took I picked my color scheme. I originally
went with a tetradic color scheme but I never liked looking at my design
in the end. I switched it to monochromatic because it was more pleasing
to my eye. I also took my roommates advice and added a quote in to
make it a little more fun. I chose a landscape design because it made
it more appealing to the eyes in the way of the picture. I took the colors
from her shirt to ensure that there was a flow to the design. I brightened
the picture as well as added some hue and saturation to it. The box has
the opacity brought down to make my quote legible.

Objects:
Photo was taken by me

Montage
Description:
A LDS church flier

Date:
October 24, 2015

Program(s)/ Tools:
Adobe Photoshop

Process:
I used Photoshop to blend these photos and text together. I first picked
my quote and then searched for my photos online. I placed the second
photo of the hand by the girl to really imply the quote and worked it into
the design as a whole. I did this using mask layers and getting it blended
just right. I added a little shape in the background behind the text in order
to make the text more visible. I then applied some filters to the photo so
that it was more sharp in color rather than a dull design. I sharpened the
image, adjusted the exposure and saturation. Then I added a color fix
layer with a mask and added more blue to the photo to make it so that
only the sky was affected.

Objects:
http://elizabethkartchner.com/?attachment_id=6917 Dear Lizzy
https://upload.wikimedia.org/wikipedia/commons/4/49/Manodedios.jpg
Wikipedia

Business Card
Description:
A business card for a local business in Preston Idaho.

Date:
November 8, 2015

Program(s)/ Tools:
InDesign and Illustrator

Process:
I first opened Adobe Illustrator to create a new logo. I created several
designs for my mom to choose from. She narrowed it down to two and
left the final decision up to me.
After my logo was designed, I took it and placed it into InDesign and
started to build the business card first. I tried to build a Zen look to the
design because my mom likes to incorporate that into her business. I
used the circle and line tool to create the Zen Garden look on the top
and finished it off with the pen tool doing the squiggly line off the page
I added the logo on the front and the back corner of the business card.
Lastly I added the required information.

Letterhead
Description:
A letterhead for a local business in Preston Idaho.

Date:
November 8, 2015

Program(s)/ Tools:
Adobe Illustrator and InDesign

Process:
When I was designing the letter head I tried to incorporate more Zen into
the look I added the stacked hot rocks water mark in the background
and then brought the Zen Garden design to the top so that the two had
flow between each design. I also put the logo in the same bottom corner
as the card and put on the necessary information (design process on
previous page). My message is portraying that massages are relaxing
while my audience is for anyone who is interested in massage therapy

Flier
Description:
Black and white flier to promote and inform graduate students about a
leadership conference.

Date:
October 2, 2015

Program(s)/ Tools:
Adobe InDesign

Process:
I began first by sketching out six different ideas for my design. I then
used Adobe InDesign to design my sketch. I used the rule of 3s in my
flier to create repetition and bring it together. I wanted to produce a
professional design so I was sure to leave white space to keep it clean.
I also positioned the photo so the models were looking at the title to
create a natural flow through the design. To give the photo some edge,
I then put an arrow shape at the bottom to carry the eye from the time,
date, and place of the event to the website where more information is
available. I was given the graphics and texts for this design. My message
was intended for the graduates who are looking to gain leadership skills
by attending the conference to prepare them for their lives ahead. My
intended audience is recent graduates ranging from 22-30.

Objects:

https://130.commbyui.org/wp-content/uploads/2013/01/JuliePetersonLeadership-conference-business-rexburg-Idaho_7532-as-Smart-Object-1.
jpg
https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo1.png

Logos
Description:
A logo to capture the attention of all age groups that is fun and creative.
This is for my photography business that I have set up in my hometown
that is called Stolp Photography.

Date:
October 31, 2015

Program(s)/ Tools:
Adobe Illustrator

Process:
I gathered a lot of different ideas for my logo all over the web and
sketching before I even opened Adobe. I used Adobe Illustrator to create
this logo. I first used the rounded square tool to make the basic shape
for the camera. I then used the circle tool to add in the lens. After that
I put on the button on top. I had to seriously mess around with the fonts
before I could find one that worked that looked decent. When I was
finished I could either not read my letters or it didnt look like a camera.
After my first draft I messed around with the design for hours on end and
finally got both looks and legibility.
I wanted to show my creativity through my design because that is what
the basis of photography is! I know that cameras are used a lot in
photography logos, but this worked and I turned my name into the logo to
give it a flare to differentiate from other photography logos. My audience
is for high school seniors and their parents

S l lP

Stolp Photography

Photography

S l lP
Photography

S l lP
Photography

Brochure
Description:
An offset brochure for a depression clinique.

Date:
December 6, 2015
Program(s)/ Tools:
Adobe Illustrator, InDesign, and Photoshop

Process:

I first started out with my logo in Illustrator and I wanted to CAPTURE

something so I went for the Polaroid picture look. I used the rectangle
and text tool. I had to play around with the colors a lot.
I then opened InDesign to start on my brochure after finding pictures
online. I opened the 11X8 document and drew out the boundaries for the
folds. I then inserted the photo in full bleed for the back of the brochure
then I inserted all of my text into the inside folds of the brochure. I
messed around a lot with the pictures and their placement for the front
and the inside folds but eventually figured it out and placed the one inside
the text to have a text wrapped photo. Lastly I placed the logo on the
front to represent the company.

Objects:

http://www.winchesteroralsurgerycenter.com-clinical staff
http://www.lifehack.org- side picture
https://www.google.com/search?q=fighting-depression-quickly-and-moreeasily-than-you-girl by herself
www.beliefnet.com-friends in sunset

Web Page
Description:
A web page for my logo that was created for my business card and
letterhead designs.

Date:
November 21, 2015

Program(s)/ Tools:
Notepad ++

Process:
We got a demo CSS and HTML document and were asked to make
changes to the design. I started out by changing all of the font colors. It
took me awhile to find out which portion of the text was where on my web
page. After I changed those I changed my fonts. At this point I realized
there was a little blue line around my web page and changed that to mint
and changed by background to the brick color. I wasnt sure what color to
do the line with my header in it so I changed that. I was trying to change
the position of my logo but after I Googled it and messed around with it
for an hour and getting nothing I decided to leave it on with left alignment.