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QUICK FACTS
NAME
OCCUPATION
BIRTH DATE
PLACE OF BIRTH
AKA
FULL NAME
Malala Yousafzai
Women's Rights Activist, Children's Activist
July 12, 1997 (age 17)
Mingora, Pakistan
Gul Makai
Malala Yousafzai
As a young girl, Malala Yousafzai defied the Taliban in Pakistan and demanded that girls be
allowed to receive an education. She was shot in the head by a Taliban gunman in 2012, but
survived.
Quotes :
If I win Nobel Peace Prize, it would be a great opportunity for me, but if I don't get it, it's not important
because my goal is not to get Nobel Peace Prize, my goal is to get peace and my goal is to see the
education of every child.
Malala Yousafzai
Synopsis
Malala Yousafzai was born on July 12, 1997, in Mingora, Pakistan. As a child, she became an advocate for
girls' education, which resulted in the Taliban issuing a death threat against her. On October 9, 2012, a
gunman shot Malala when she was traveling home from school. She survived, and has continued to speak
out on the importance of education. She was nominated for a Nobel Peace Prize in 2013. In 2014, she was
nominated again and won, becoming the youngest person to receive the Nobel Peace Prize.
Early Life
On July 12, 1997, Malala Yousafzai was born in Mingora, Pakistan, located in the country's Swat Valley.
For the first few years of her life, her hometown remained a popular tourist spot that was known for its
summer festivals. However, the area began to change as the Taliban tried to take control.
Initial Activism
Yousafzai attended a school that her father, Ziauddin Yousafzai, had founded. After the Taliban began
attacking girls' schools in Swat, Malala gave a speech in Peshawar, Pakistan, in September 2008. The title
of her talk was, "How dare the Taliban take away my basic right to education?"
In early 2009, Yousafzai began blogging for the BBC about living under the Taliban's threats to deny her
an education. In order to hide her identity, she used the name Gul Makai. However, she was revealed to be
the BBC blogger in December of that year.
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With a growing public platform, Yousafzai continued to speak out about her right, and the right of all
women, to an education. Her activism resulted in a nomination for the International Children's Peace Prize
in 2011. That same year, she was awarded Pakistan's National Youth Peace Prize.
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In October 2014, Yousafzai received the Nobel Peace Prize, along with Indian children's rights
activist Kailash Satyarthi. At age 17, she became the youngest person to receive the Nobel Peace
Prize. In congratulating Yousafzai, Pakistani Prime Minister Nawaz Sharif said: She is (the) pride of
Pakistan, she has made her countrymen proud. Her achievement is unparalleled and unequaled.
Girls and boys of the world should take lead from her struggle and commitment." U.N. SecretaryGeneral Ban Ki-moon described her as "a brave and gentle advocate of peace who through the
simple act of going to school became a global teacher.
Date
2 October 2014
Location
Participants
Anil Ambani
Sachin Tendulkar
Ruby Yadav
Salman Khan
Priyanka Chopra
Baba Ramdev
Kamal Hassan
Mridula Sinha
Shashi Tharoor
Arvind Kejriwal
The team of TV series Taarak Mehta Ka
Ooltah Chashmah
Amitabh Bachchan
Hrithik Roshan
Aamir Khan
Manisha Koirala
Saina Nehwal
Chanda Kochhar
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This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime
Minister Narendra Modi himself cleaned the road. It is India's biggest ever cleanliness drive and 3 million
government employees and school and college students of India participated in this event.[4][5] The mission
was started by Prime Minister Modi, who nominated nine famous personalities for the campaign, and they
took up the challenge and nominated nine more people and so on (like the branching of a tree). It has
been carried forward since then with people from all walks of life joining it.
The components of the programme are: a) Construction of individual sanitary latrines for households
below the poverty line with subsidy (80%) where demand exists. b) Conversion of dry latrines into low-cost
sanitary latrines. c) Construction of exclusive village sanitary complexes for women providing facilities for
hand pumping, bathing, sanitation and washing on a selective basis where there is not adequate land or
space within houses and where villagepanchayats are willing to maintain the facilities. d) Setting up of
sanitary marts. e) Total sanitation of villages through the construction of drains, soakage pits, solid and
liquid waste disposal. f) Intensive campaign for awareness generation and health education to create a felt
need for personal, household and environmental sanitation facilities
History
With effect from 1 April 1999, the Government of India restructured the Comprehensive Rural Sanitation
Programme and launched the Total Sanitation Campaign (TSC).
To give a fillip to the Total Sanitation Campaign, effective June 2003 the government launched an
incentive scheme in the form of an award for total sanitation coverage, maintenance of a clean
environment and open defecation-free panchayat villages, blocks and districts called Nirmal Gram
Puraskar.
Effective 1 April 2012, the TSC was renamed to Nirmal Bharat Abhiyan (SBA).
On 2 October 2014 the campaign was relaunched as Swachh Bharat Abhiyan.
Objectives
This campaign aims to accomplish the vision of a 'Clean India' by 2 October 2019, the 150th birthday
of Mahatma Gandhi. It is expected to cost over 62000 crore (US$9.7 billion).[3][6] Fund sharing between
the Central Government and the State Government and Urban Local Bodies (ULBs) is 75%:25% (90% :
10% for North Eastern and special category states).[7] The campaign has been described as "beyond
politics" and "inspired by patriotism".[8]
Specific objectives are:
Nominees
Anil Ambani
Baba Ramdev
Kamal Hassan
Kapil Sharma
Priyanka Chopra
Sachin Tendulkar
Salman Khan
Shashi Tharoor
The team of the TV series Taarak Mehta Ka Ooltah Chashmah
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Indian film actor Aamir Khan supported and encouraged this initiative and said that he would be happy if
he is invited into this campaign.[11] Urban Development Minister M.Venkaiah Naidu picked up a broom to
help clean the cyclone-hit port city ofVisakhapatnam in the southern state of Andhra Pradesh, as part of
the cleanliness campaign.[12]
Brand ambassadors
Venkaiah Naidu listed brand ambassadors in various fields:
Akhilesh Yadav
Swami Rambhadracharya
Manoj Tiwari
Manu Sharma
Mohammad Kaif
Deviprasad Dwivedi
Raju Srivastava
Suresh Raina
Kailash Kher
More than 3 million government employees and school and college students are to participate in the
drive.[4][8]
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A Swachh Bharat Run was organized at the Rashtrapati Bhavan on 2 October 2014. According to a
statement from the Rashtrapati Bhavan around 1500 people participated and the event was flagged off by
President Pranab Mukherjee. Participants in the run included officers and their families.[15]
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The central government is said to be irresponsible in not ensuring that the toilets, latrines, etc. are
delivered, as the Ministry of Panchayati Raj closes grievance cases by transferring them to the state
government, and never examines the details of whether the state government settles them correctly.