Make a

Big Splash
in the pages of

GIFT SHOP Magazine . . .

why
advertise

The smartest investment for your advertising

dollar. Heres why:
Incredible response rates
GIFT SHOP delivers results. Many of our advertisers are committed to a long-term partnership
because GS delivers unprecedented response. Our Reader Service Cards also bring you
qualified leads you can turn into sales.
Competitive pricing and qualified readership
GIFT SHOP magazine is committed to offering unbeatable pricingwe will not be undersold by
any competing publication. Each quarterly issue enjoys a longer shelf life, which means you get
three months value for the price of one. Even better, GIFT SHOPs circulation is higher than
any other publication in the gift industrynow reaching more than 40,000+ targeted retailers
each quarter. So you reach thousands more for thousands less!
Value-added opportunities
GIFT SHOP offers you complimentary value-added incentives to increase your ROI: listings in
the bi-annual Buyers Guide every spring and fall, a coupon in the Super Saver Coupons section,
an online directory listing, and online press releases just to name a few.
Creative advertising packages
GIFT SHOP also offers creative, out-of-the box advertising options, such as catalog
inserts/onserts, cover wraps, gate folds, and much more at rates that are hard to resist.
Online marketing strategies
GIFT SHOPs dynamic website updates daily and is top-ranked among leading search engines.
Thousands of qualified readers subscribe to Wrap Up, our bi-weekly enewsletter. Complement
your print ad in GIFT SHOP with banner ads on our website and enewsletter, and ensure your
message reaches GIFT SHOPs retailers across all platforms.
Hefty editorial and stunning design
Issue after issue, GIFT SHOP consistently delivers in-depth, quality editorial that our readers
have come to depend upon to give them the latest scoop on new products, concepts and
emerging trends. Our comprehensive package of features, showcases and departments
blankets each and every aspect of the gift industry. Arresting graphics and clean design
translate to more viewing time per page and more time spent on your ad!

reader
profile

We bring you qualified retail buyers seeking

new products and services.
Print Circulation: . . . . . . . . . . . . . .30,000+
Digital Circulation: . . . . . . . . . . .10,000+
Total Circulation
per quarter: . . . . . . . . . . . . . . . .40,000+
Total Readership: . . . . . . . . . . . . .80,000+

Our readers operate across the country in big

cities and small towns, in large stores and cozy
boutiques. From independent gift shops to gourmet stores, from specialty boutiques to baby, toy
shops and florists, as well as gift shops in malls,
museums, hospitals, airports, aquariums and
resortswe reach every type of gift retailer!

Reader Breakdown by Category

General Gift Shops

54%

Resort Retailers

9%

Specialty Stores

8%

Hospital Gift Shops

6%

Stationery Retailers

5%

Green/Eco-friendly Retailers

5%

Online Gift Retailers

4%

Museum/Aquarium Gift Shops

3%

Airport Gift Shops

2%

Hotel Gift Shops

2%

Floral Gift Shops

1%

Baby/Toy Retailers

1%

Reader Breakdown by Age

GIFT SHOP readers:

Respond. An impressive 73% of our readers have responded to

advertising in the last year.

Ages 22-34
Ages 35-49
50+

28%
40%
32%

Decide. More than 91% of GIFT SHOP readers are buyers.

Spend. GIFT SHOP readers spend, on average, $500,000 a year on inventory.
Look for the next big thing. GIFT SHOP readers are constantly seeking new products to
differentiate their stores from the competition. Your product could be just what they are looking for!

Stay well-informed. Our readers turn to GIFT SHOP to stay on top of the hottest trends in gift retail.
Are business savvy. GIFT SHOP readers are driven to be competitive and to increase sales in
their stores year after year.

Covers a wide demographic. GIFT SHOP readers are ages 22-50+ and operate a wide
variety of stores.

bonus
distribution

Bonus show distribution

In addition to reaching GIFT SHOPs qualified readership of more
than 30,000 retailers, you will benefit from our robust bonus show
distribution program. We distribute GS at more than 23 gift shows and
marts each quarter. Here is a sampling:

GIFT SHOP Magazine articles are fantastic

with a focus on product selection and
merchandising, and they give exceptional
insight into our gift shop industry. The
magazine is also a source that I use to
hunt for new product and vendors. I have
been in the specialty and big box end
of retail for most of my career, and since
coming to the gift industry, I found
that it was lacking the media and
marketing sophistication that I had
come to expect from mainstream
retailuntil I came across GSM.
Thank you for giving our industry an
invaluable tool!
Susan Noyes
South Shore Hospital

As in all media ventures today, content

is king, and GS is packed with great
articles about successful retailers, along
with fantastic information to motivate
and excite both big and small retailers
alike. Plus, I really enjoy the look and
feel of GIFT SHOP Magazine. All of
this makes GIFT SHOP a must read!
Randy Eller
Eller Enterprises LLC

Atlantas Americasmart

Minneapolis Gift Mart

ACRE-Las Vegas & Orlando

Mississippi Market

American International Toy Fair

National Stationery Show

ASD East

New England Products Show

ASD Las Vegas

New York International Gift Fair

ASTRA Toy Show

Northeast Market Center

Atlanta Gift Show

North Michigan Gift Show

Biloxi Mississippi Gift Show

Norton Gatlinburg Gift Show

Boston Gift Show

Oasis Gift Show

California Gift Show

Ocean City Resort & Gift Show

Cape Cod Gift Show

Offingers Handcrafted Marketplace

Charlotte Gift & Jewelry Show

Orlando Gift Show

Chicago Market-Living & Giving

Pacific Market Center

Chicago Merchandise Mart

Petoskey Gift, Gourmet

Columbus Marketplace Show

& Souvenir Show

Dallas Total Home & Gift Market

Philadelphia Gift Show

Denver Gift Show

Pittsburgh Gift Show

Denver Merchandise Mart

Portland Cash & Carry Show

Emerald Coast Gift & Resort Show

Portland Gift & Accessories Show

Ft. Lauderdale Gift Show

Salt Lake Gift Show

Galveston Gift & Resort Show

San Francisco International Gift Fair

GO Green Expo

San Francisco Cash & Carry Show

Golden Triangle Show-Greensboro

Seattle Gift Show

Golden Triangle Show-Orlando

Seattle Cash & Carry Show

Grand Strand Resort & Gift Show

The Smokey Mountain Gift Show

I read every article in GIFT SHOP Magazine!

It is exactly what I need as a small business
owner. The information your magazine
offers is essential.

Intl. Gift Exposition in the Smokies

SPREE Show

Cynthia Fontan
Cynthia Fontan Wedding & Event Planners

Las Vegas Market Show

& The Super Souvenir Show

Kansas City Gift Mart
Las Vegas Souvenir & Resort Show

Transworld Halloween
& Attractions Show
Transworld Variety & General
Merchandise Show

Los Angeles Market

7 West New York

Market Square Inc.

888 Brannan

Minneapolis Gift Show

editorial

We cover the gift industry.

All of it!
GIFT SHOPs editorial has heft and dissects
every aspect of the gift retail industry.

GIFT SHOPs editorial analyzes the latest trends in

markets that matter the most.

Useful advice from fellow retailers and industry

experts coach readers on how to apply successful
sales and merchandising ideas in their store.

Article Resource boxes following each feature invite

readers to explore product leads and take action.

Whether you are a start-up company, artisan, or

leading manufacturer, wholesaler, or distributor,
GS levels the playing field by providing equal
opportunity for editorial consideration. GS
editorial decisions are content-driven thus
resulting in loyal readers who have
confidence in our objectivity.

GIFT SHOPs editorial is wide-ranging

and comprehensive. Heres a sampling
of the kinds of articles our readers have
grown to love:

Product Features

Industry Challenges

Retail Today

Before & After

Display Inspirations

Product Showcases

On Trend

Business Solutions

Branching Out

Eco-friendly Resources

GREENRetailer, the quarterly guide to

eco-friendly resources, is a special magazine in
a magazine in every issue of GIFT SHOP.
Readers
GREENRetailer is an essential tool for more than 40,000 gift shop owners
and buyers who are both beginning to implement green strategies and who
have already incorporated sustainable practices throughout their stores.
Through educational features and product ideas, GREENRetailer raises
awareness of environmentally friendly business practices in all aspects of the
gift and home furnishings industry.
Advertisers
GREENRetailer gives eco-friendly vendors the opportunity to showcase
their selection of environmentally conscious and socially responsible
products that are:

Recycledmade from recycled materials

Organic (certified or in process)fibers, bath & body, made from organic

ingredients, solar powered

Naturalfree of harmful toxins or chemicals

Eco-friendlymade from natural resources that are harvested

sustainably

Fair tradeproducts created by adult workers who were paid

fair wages in safe working conditions

GREENRetailer is a great investment for your

advertising dollar. Heres why:
Targeted audience40,000+ decision makers in the gift industry
who are both beginning and already implementing green strategies.

Comprehensive editorialOffers in-depth strategies, trends, and

innovative ideas through hard data, interviews with experts, vendors
and retailers.

Upscale designClean and bold layouts that draw attention to your products.

Attractive ratesMarket your products to this growing segment of the

gift industry in the only targeted green magazine in the gift industry.

Package discount opportunitiesCross-market your other lines in

GIFT SHOP and receive a package rate.

Banner advertisingComplement your print ad buy and expand your

reach even more.

Call your rep today for pricing even the small start-ups in this worthy
category can afford!

web advertising
GIFT SHOPs mission of delivering quality in-depth

Top Banner Ad

news and trends continues on our robust website.

GiftShopMag.com is leading the way in the gift
industry with a highly focused, content-rich website
that drives traffic!

How will a banner ad on

GiftShopMag.com deliver for you?
GiftShopMag.com consistently ranks
at the top of search engines.
Our website delivers a concentrated message
immediately to your target audience
thousands of independent gift retailers.

Small Side
Banner Ad

We reach new customers that youre not

currently targeting through print
advertising, trade shows and reps.

Large Side
Banner Ad

GiftShopMag.com is the #1 online resource

in the gift industry.

GiftShopMag.com Website Statistics

Monthly page views:

60,000 +

Monthly unique visitors:

18,000 +

Average pages viewed per visit:

3.3

Web Wrap Ad

Online Advertising Rates / Specs

SIZE

LOCATION

#ROTATIONS

Top Banner Ad

3x

450 x 75 (Pixels)

$750/month

Large Side Banner Ad

3x

175 x 300 (Pixels)

$500/month

Small Side Banner Ad

3x

175 x 100 (Pixels)

$350/month

Web Wrap Ad

Background of
Website

$750/week

(Width x Height)

RATES

Let our experienced web design team create your ad

services billed at $75/hour.

eOpportunities
GIFT SHOPs enewsletter, Wrap Up, is published twice
a week and includes industry news, press releases, trade
show information, gift shop retailer success stories, and
updates about hot new products.

Readership Statistics: 12,000+ opt-in, qualified subscribers.

Horizontal
Banner

Banner enewsletter Rates/Dimensions

Horizontal Banner:

(Width x Height)
450 x 75 (Pixels)

Weekly rate:

$250

Monthly rate:

$750

Large Side Banner:

(Width x Height)
175 x 300 (Pixels)

Weekly rate:

$175

Monthly rate:

$500

Small Side Banner:

Large Side
Banner Ad

(Width x Height)
175 x 100 (Pixels)

Weekly rate:

$125

Monthly rate:

$350

GIFT SHOPs ecatalog Showroom gives you the

opportunity to target thousands of potential new retail
buyers with a digital version of your catalog. Not only
will you save thousands of dollars in printing and mailing
expenses, but also youll be giving retailers the information they need to make immediate buying decisions
thereby shortening the selling cycle from months or
weeks to just days. Get the attention your company
deserves and post your catalog today:

GIFT SHOPs ecatalog Showroom

Statistics/Rates
Yearly unique visitors:

15,000+

Call for ecatalog rates and specifications.

ecatalog
Showroom

editorial calendar
Press Release
Guidelines
GIFT SHOP welcomes
information about new
products and companies.
To be considered for possible
mention in a future issue,
follow these guidelines for
submitting press materials:
1. Press releases: email as a
Microsoft Word document,

800.936.6297
FEATURES
Aromatherapy
Baby Apparel
InspirationalPower of Positive
Personalized Products

CATEGORY PROFILE
Museum Gift Shops

SHOWCASES
Tea
Wall Decals/Wall Dcor
Yoga/Zen
Fourth of July/Patriotic
Trending Up
Fab Finds

GREENRetailer
Eco-friendly Water Bottles
Fresh Finds

photography (300 dpi),

DEADLINES

2. Digital images must be hi-res

(minimum 300 dpi), at least
5''x 5'', and saved in either

giftshopmag.com

WINTER

along with high-resolution

to pr@giftshopmag.com.

SPRING
FEATURES
Stationery Trends
Girls Just Want to Have Fun
(Trendy Products for Women)
Halloween

CATEGORY PROFILE
Hospital Gift Shops

SHOWCASES
Back to School
Cause Marketing
Collegiate
Thanksgiving
Trending Up
Fab Finds

GREENRetailer
Green Packaging
Eco Choice Awards

DEADLINES

Reservation: November 16
Ad Materials: November 19
Editorial Consideration: October 8

Reservation: February 15
Ad Materials: February 18
Editorial Consideration: January 5

Bonus Retailer Distribution:

Museum Gift Shops
Show Distribution: 28 gift shows/marts

Bonus Retailer Distribution:

Stationery Stores
Show Distribution: 23 gift shows/marts

SUMMER

FALL

TIFF or JPEG format.

I read every article in GIFT SHOP

magazine! It is exactly what I need
as a small business owner. The
information your magazine offers
is essential.
Cynthia Fontan
Cynthia Fontan Wedding &
Event Planners

FEATURES

FEATURES

Gourmet Trends
Holiday Entertaining
Toys, Games (including plush)
Vintage

Garden/Outdoor
Mothers/Fathers Day
Wedding

CATEGORY PROFILE

Florist Gift Shops

Resort Gift Shops

SHOWCASES
Calendars
Hanukkah
Holiday Packaging
Santa
Trending Up
Fab Finds

GREENRetailer
Candles
Fab Finds

DEADLINES
Reservation: May 17
Ad Materials: May 20
Editorial Consideration: April 4

Editorial calendar subject to change.

Bonus Retailer Distribution:

Resort Gift Shops
Show Distribution: 28 gift shows/marts

CATEGORY PROFILE
SHOWCASES
Easter
Holiday Hostess
Milestone
Tech Chic
Trending Up
Fab Finds

GREENRetailer
Eco Choice Awards
Fair Trade

DEADLINES
Reservation: August 16
Ad Materials: August 19
Editorial Consideration: July 1
Bonus Retailer Distribution:
Florist Gift Shops
Show Distribution: 23 giftshows/marts

ad rates &
mechanicals
Ad Rates 2010
Spread
Full page
2/3 Page
1/2 Page
1/3 Page
1/4 Page
Insert/Onsert

1x
2x
4x
$7,500
$6,700
$6,200
$4,100
$3,700
$3,300
$3,300
$2,900
$2,600
$2,600
$2,300
$2,000
$2,100
$1,900
$1,700
$1,575
$1,425
$1,275
Call for details and pricing.

Dimensions (in inches)

Width
Two-page spread Format as two full pages

Height

Full page
2/3 vertical page
1/2 horizontal page
1/2 vertical page
1/3 vertical page
1/3 square page
1/3 vertical bleed page
1/4 page

10.875
9.625
4.75
9.625
9.625
4.6875
11.125
4.75

Closing Dates
Quarterly Issuance
Reservation
Winter
November 16
Spring
February 15
Summer
May 17
Fall
August 16

GIFT SHOP is a quarterly magazine published in

Winter (Jan.), Spring (April), Summer (July) and Fall (Oct.).

1/2 page
Horizontal

Full-Page Bleed Specs

Guaranteed Placement (based on availability)

Plus 10% of earned rate

8.125
4.6875
7.25
3.5
2.25
4.6875
2.9375
3.4375

Advertising rates are 50% - 70%

less than the competition.

Copy & Payment

November 19
February 18
May 20
August 19

*Deadlines may allow for one or more additional days, if needed.

Call your sales representative to determine a time frame.

With 1/8 Bleed: 8.375'' x 11.125'' Trim: 8.125'' x 10.875''

Type Safety Margin: 7.625'' x 10.375''
Type safety margin is at least 1/4" from the final trim size. Dont place
any critical images or text beyond the safety margin to avoid
being cut off when the finished piece is trimmed. Visit our website
at giftshopmag.com/production for a full-page bleed template.
Inserts and Onserts
For specifications on supplied inserts or onserts, please
call our Production Coordinator at 800.936.6297 x23.
Ad Agency Discount
Agency discount of 15% is provided to recognized advertising
agencies that supply camera-ready ads and pay within 30 days
of billing date (not to be combined with an other discount.)
Design Services
GIFT SHOP can help you sell more, and increase your bottom
line. Use our expert design team to create your ad, company
logo, product sheets, brochure or other marketing materials.
Contact your GS sales representative for more information and
to request an estimate.

2/3 page
Vertical

-1/2
page
Vert.

1/4
page

1/3
page
Vert. 1/3 page
Square

mechanicals requirements
Acceptable File Formats
Preferred format is Hi Res PDF (with .125 or 3mm Bleeds), 300 dpi with
embedded fonts and CMYK Color Mode. With Crop Marks offset .125 or
3mm. Crop Marks are not required as long as the file has .125 bleeds (for
Quark and Indesign we will supply PDF PrintStyles for easy pdf creation
via email).
Mac format is preferred. QuarkXpress 6,7 or 8, InDesignCS-CS4, Illustrator 9
or higher; or Photoshop 7 or higher. Advertisers submitting materials that do
not meet our mechanical requirements will be required to resubmit their ad
or will be billed at $75 per hour for in-house production work.
Image Resolution and Density Requirements
Adobe PhotoShop, QuarkXpress, Adobe Illustrator, and Adobe
InDesign files are accepted. All art should be clearly and consistently
named and linked, and all fonts included or fonts converted to outlines.
Photoshop files must be 300 dpi for photos and 1200 and 2400 dpi for
line art, saved as EPS or TIFF files only. Images with clipping paths must
be saved as EPS files.
EPS files from PhotoShop or Illustrator must be high-resolution, CMYK
EPS files with layers flattened and fonts converted to outlines or paths.
Images should be 300 DMax or 300% Total Ink (Web SWOP Standard).
Not Accepted
We do not accept ads created in Microsoft Publisher, Corel Draw,
Microsoft Word, PowerPoint, or (low-resolution PDFs, TIFFs, JPEGs or
EPS files). GSM will not be responsible for color quality or errors unless
a SWOP proof is supplied.

Ad Submissions Must Include:

PDFs must have Fonts Embedded
All fonts used (printer and screen, PostScript preferred)
Support Files: all graphics used to create the ad (line art, halftone, or
CMYK with high resolution in place, saved as either EPS or TIFF)
Emailing Files
1. 35MB Maximum File Size
2. Gather all the files you want to send into a folder, including all support files, images, fonts, etc.
3. Compress and encode the folder. For Mac use Dropstuff; for PC
use WinZip.
4. E-mail your ad to ads@giftshopmag.com
Use www.YouSendIt.com
1. Go to www.yousendit.com via your web browser
2. Select the free trial in the upper left-hand corner
3. Upload your ad within the website
4. Type in our email address: ads@giftshopmag.com
5. Click send and this will automatically send us a secure link to your file
Visit our Website
For additional methods on how to send us your ad, please go to
giftshopmag.com/upload
If you have problems or questions about the electronic transfer or
production of your ad, please call our production coordinator at
800.936.6297 x23.

GIFT SHOP Magazine is a major trend-setting publication with

superb ideas and information for the gift industry. We have been
very successful with our advertising campaign and we look
forward to continuing our partnership. Thank you!

Joni Compton, Nashville Wraps

The Most Highly Regarded Magazine in the Gift Industry!

GIFT SHOP is read by 80,000 retailers across the country

GIFT SHOP delivers incisive, inspiring editorial like no one else does
GIFT SHOP readers are buyers
GIFT SHOP advertising rates are 50% 70% less than the competition
GIFT SHOP enjoys a longer shelf life than the competition
GIFT SHOP design is bold, fresh and clean
GIFT SHOP advertising delivers phenomenal response from readers
GIFT SHOP is the indispensable business tool for the gift retail industry
GIFT SHOP is for and about the independent retailer
GIFT SHOPits the #1 way to get noticed!

195 Hanover Street Hanover, MA 02339

800.936.6297 781.312.1055 Fax: 888.213.1857
email: sales@giftshopmag.com

giftshopmag.com