University of Caloocan City: Appendix A Questionnaire

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University Of Caloocan City
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APPENDIX A
QUESTIONNAIRE
Direction: Put a check on the space provided beside your answer
1. What SIM are you using right now?
__Globe __Smart __Sun
__Talk N’ Text __Red Mobile __Touch Mobile
2. How often do you reload your SIM?
__4)Always __3)Sometimes __2)Seldom __1)Never
3. How long you are subscribed in this network?
__ 1-6 mons. __ 7-11 mons. __ 1year and up
4. Do you encounter problems with the network you are using now?
__YES __NO
*How often it happen?
__4)Always __3)Sometimes __2)Seldom __1)Never
5. Are you satisfied with the service that your network provides?
__Very Satisfied __Satisfied __Moderate __Unsatisfied __Very Unsatisfied

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APPENDIX B
CURRICULUM VITAE
Name: MALANA, NICKERSON S.
Address: 179 Kamuning St., Amparo Subdivision Caloocan City
Cell no#: 09074584342
Email Address: malananickerson@yahoo.com
Personal Information:
Date of Birth: October 16, 1991 Height: 5’4
Place of Birth: Valenzuela City Weight:.56 kg.
Religion: Roman Catholic Gender: Male
Civil Status: Single Citizenship: Filipino
Hobbies/Interest:.Playing basketball
Educational Attainment:
Tertiary: University of Caloocan City
Secondary: Amparo High School
Primary: Amparo Elementary School
Other skills: Computer Literate

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Name: CAYLAR, JOSHUA B.
Address: Blk 15 lot 4 Capitol Parkland Camarin Caloocan City
Cell no#: 09102926331
Email Address: yuehey_07@yahoo.com
Date of Birth: July 26. 1992 Height: 5’6
Place of Birth: Caloocan City Weight:. 40 kg.
Religion: INC Gender: Male
Hobbies/Interest:. Playing Computer Games
Secondary: Cielito Zamora High School Annex II
Primary: Cielito Zamora Memorial Elementary School

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Name: ESPINOSA, CHRISTIAN E.
Address: 150 Barrio Sta. Rita South Tala Caloocan City
Cell no#: 09077558725
Email Address: xtian.espinosa19@yahoo.com
Date of Birth: November 19, 1992 Height: 5’6
Place of Birth: Manila Weight: 54 kg.
Hobbies/Interest: Playing Guitar, Listening Music
Secondary: Tala High School
Primary: A. Mabini Elementary School

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Name: ALAP-AP, ROBIN B.
Address: PKG. 1 Phase 6 Camarin Caloocan City
Cell no#: 09074920937
Email Address: arhey_05@yahoo.com
Date of Birth: November 5, 1991 Height: 5’9
Place of Birth: Don Fabian Village. Q.C Weight: 51 kg.
Religion: Gender: Male
Hobbies/Interest:.
Secondary: Camarin High School
Primary: Caloocan North Elementary School

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Name: CARAVANA, KRISTIAN JEO T.
Address: Ph. 7A Pkg. 7 Blk 44 Excess Lot Bagong Silang
Cell no#: 09214928737
Email Address: alucard_gie@yahoo.com
Place of Birth: PGH (Manila) Weight: 50 kg.
Hobbies/Interest: Playing Guitar
Primary: Pag-asa Elementary School

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Name: MIRABUENO, JOEY L.
Address: Ph. 7A Pkg. 9 Blk 62 Lot 19 Bagong Silang Caloocan City
Cell no#: 09305520693
Email Address: khooey_chooey07@yahoo.com
Place of Birth: Caloocan City Weight: 53
Hobbies/Interest: Playing Instrument
Primary: Pag-asa Elementary School

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LIST APPENDICES
A. Questionnaire
B. Curriculum Vitae
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Chapter 1
INTRODUCTION
Smart Communications is a wholly-owned mobile phone and Internet service
subsidiary of the Philippine Long Distance Telephone Company (PLDT). Its main focus is to
handle the PLDT Group's wireless services business. It operates a nationwide cellular network
covering over 99 percent of the population. On April 20, 2008, Smart updated its logo, changing
with the new, shortened letter "S", stylized versions of letters "A" & "T", and a new line below
the logo.
On June 30, 2007, Smart reported that its GSM network consisted of 100 switches and
100,000 base stations, over 2 of which are equipped with wireless broadband capability. It also
has over 23 3G base stations nationwide. On December 31, 2009, it reported that it has
41,328,641 subscribers on its Smart EDGE/UMTS and Red Mobile GSM networks, which
includes Talk 'N Text subscribers that were transferred from Piltel.
Digitel Mobile Philippines, Inc., is a mobile telecommunication service provider in the
Philippines doing business as Sun Cellular. The company is a wholly-owned subsidiary of
Digital Telecommunications Philippines, or Digitel. Digitel is in turn owned by the JG Summit
Group with a minority stake held by the TeliaSonera Group. It is assigned to access codes of
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922, 923, 932 and 933. It began its operations in 2003, positioned as a latecomer in the market
allowed it to put up infrastructure at lower cost.
Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging
and calls for a fixed price for Sun-to-Sun transactions. This led competing networks
Smart Communications and Globe Telecom to offer similar but higher-cost plans.
As of March 2010, Sun Cellular has 12 million subscribers.
In 1928, Congress passed Act No. 3495 granting the Robert Dollar Company, a
corporation organized and existing under the laws of the State of California, a franchise to
operate wireless long distance message services in the Philippines. The Robert Dollar Company
subsequently incorporated in the Philippines as Globe Wireless Limited and in 1934, Congress
passed Act No. 4150 transferring the franchise and privileges of the Robert Dollar Company to
Globe Wireless Limited.
Globe Wireless Limited was subsequently renamed
Globe Mackay Cable and Radio Corporation. Congress, through Republic Act 4630 enacted in
1965, further expanded its franchise to allow it to operate international communications systems.
Globe Mackay Cable and Radio Corporation was closed in the Philippines by Martial law.
Shortly before the expiration of its franchise, the Batasan Pambansa in 1980 enacted Batas
Pambansa 95 granting Globe Mackay Cable and Radio Corporation a new franchise.
On June 15, 1990, Isla Communications Co., Inc. (Islacom) was incorporated. Through
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Republic Act 7372, Islacom was authorized to develop full-service telecommunications network
in the country.
In 1991, Globe Mackay was subsequently merged with the Clavecilla Radio Corporation.
Globe Mackay as the surviving company was renamed GMCR, Inc. and on March 19, 1992, the
Philippine Congress passed Republic Act 7229 approving the merger and the transfer of the
franchise of Clavecilla Radio Corporation to the surviving company to be renamed GMCR, Inc.
In 1994, Islacom launched the country's first digital mobile communication services
using GSM world standard digital technology.
On August 20, 1998, the Philippine Securities and Exchange Commission (SEC)
approved the change of name of GMCR, Inc. to Globe Telecom, Inc. (Globe).
On February 22, 2000, Globe and its principal shareholders Ayala Corporation (AC) and
Singapore Telecom International Pte. Ltd. (STI), a wholly owned subsidiary of Singapore
Telecom (ST), and Islacom and its principal shareholders Asiacom Philippines, Inc.(Asiacom)
and DeTeAsia Holding GmbH (DeTeAsia), a wholly owned subsidiary of Deutsche Telekom
AG (DT), entered into a general agreement for a combination of the business and operations of
Globe and Islacom.
On June 27, 2001, Globe completed the share swap transaction with Islacom, which
effectively made Islacom a 100%-owned subsidiary of Globe.
In September 2002, Globe announced the operational integration of Globe and Islacom's
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wireless networks. A key element of the integration involves the migration of existing wireless
subscribers of Islacom to the improved Touch Mobile (TM) service.
On August 7, 2003, the National Telecommunications Commission (NTC) approved the
legal transfer of Globe's wireline business, authorizations, properties, assets and obligations to
Islacom.
On August 25, 2003, the SEC approved the change in name of Islacom to Innove
Communications, Inc. (Innove).
On March 30, 2007, Globe Telecom, through its president and chief executive Gerardo
Ablaza Jr. said it is diversifying from its core business to take advantage of the booming
broadband business. Ablaza said the company would increase its investments in cable systems
and wire lines to build its broadband Internet infrastructure. Industry analysts have viewed
Globe's plan to invest in cable systems as a strategy to compete more aggressively with
Philippine Long Distance Telephone Company (PLDT), which took advantage of its wire line
infrastructure to diversify into broadband business.

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THE BACKGROUND OF THE STUDY
This research paper aims to know what telecommunication network gives more
satisfaction to the second year students of marketing management and to fulfill the following
objectives:
1. To know what sim card is being used by many?
2. To know the satisfaction rate of our respondents?
3. To know if they encounter problems and how often does happen?
4. To share this particular research for future reference?

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STATEMENT OF THE PROBLEM
Our main purpose in this research was to know the customer satisfaction rating
of second year marketing management students.
Specifically, our research sought to answer the following problems:
1. What SIM are you using right now?
2. How often do you reload your SIM?
3. How long you are subscribe in this network?
4. Do you encounter problems with the network you are using now?
How often it happens?
5. Are you satisfied with the services that your network provides?
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SIGNIFICANCE OF THE STUDY
The researchers believed that this research is important.
It can be a source of reference for future use of other people. By the use of this
reference, you will be able to know the satisfaction of the respondents provided by their
network company.
This research also aims to know the weaknesses of the networks. This can be also
beneficial to those market researchers in doing their studies.
Retailers can be also benefit on this study for they now what network as most
preferred by their customers.

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DEFINITION OF TERMS
S.I.M. – this refers to the subscribers’ identity module.
UNLIMITED CALL or TEXT – this refers to the promo of the telecommunication
company giving subscribers non-stop call or text in a given period of time.
NETWORK – they are the one who provides different services to the customers.
BRAND NAME – it represents the company’s product or service, it is also the one
that the customers prefer in choosing their network provider.
LONG DISTANCE –
C.E.O. – ( Chief Executive Officer ) the one with the highest position in a
telecommunication company.
SMART – one of the biggest telecommunication network in the Philippines.

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GLOBE – second biggest telecommunication network in the Philippines.
SUN – first telecommunication network in the Philippines that offers unlimited
call and text promo.

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Chapter 2
RELATED LITERATURE
THE LEADING TELECOMMUNICATION COMPANY IN THE PHILIPPINES
Sun Cellular
Raissa Anne S. Bola, former CEO of Sun Cellular. According to him. Before Sun
entered the market, the competing giants Globe and Smart had been running smoothly
and its competing for the same price of service, while the lowest-cost providers namely
Touch Mobile ( a wholly-owned brand of Globe) and Talk n’ Text ( a wholly-owned
brand of Smart) offers low prices on calls and services.
Sun Cellular is one of today’s biggest wireless telecommunication providers in
the Philippines that first introduced the UNLIMITED Call and TEXT in the market. This
strategy boosted the company into its success today. But this wasn’t the case back on its
beginnings, the Cellular Mobile Philippine Phone, Sun isn’t even in the middle of its
success today.
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When Sun Cellular entered the scene the two giants did not feel threatened by
the newcomer. Sun was left behind and needed of a plan to lure more subscribers to
their network. This became the origin of the UNLIMITED pricing scheme. Sun used
this strategy to lure customer, and sure enough, the population grew each week. Globe
and Smart, who was caught unaware with this powerful strategy, were forced to follow.
Suns, today is providing the best offers and services for it’s subscribers, Sun Cellular is
branded as the fastest growing network in the Philippines.
Smart
Smart has built a reputation for innovation, having introduced world-first wireless
data services, including mobile commerce services such as Smart Money, Smart load and
Smart padala. Smart also offers 3G and HSPA services. It’s Smart Link service provides
communications to the global maritime industry. Smart Broadband Inc., a wholly-owned
subsidiary , offers a wireless broadband service, Smart BRO. Smart is a wholly-owned
subsidiary of the Philippines leading telecommunication carrier, the Philippines Long
Distance Company.
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Globe
Is a leading telecommunications company in the Philippines, our mission is to
transform and enriched lives through communications by way of our vision of making
great things possible.
Through our renewed commitment to “ enriching lives through east and
relevance”, our goal is to enrich everyday communications by simplifying and removing
obstacle in communication technology so that we bring our customers closer to what
matters to them most.
RELATED STUDIES
CASE STUDY: CELLULAR NETWORK
cellular network is a radio network made up of a number of radio cells (or just cells)
each served by a fixed transmitter, known as a cell site or base station. These cells are used to
cover different areas in order to provide radio coverage over a wider area than the area of one
cell. Cellular networks are inherently asymmetric with a set of fixed main transceivers each
serving a cell and a set of distributed (generally, but not always, mobile) transceivers which
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provide services to the network's users.
Cellular networks offer a number of advantages over alternative solutions:
 increased capacity
 reduced power usage
 better coverage
A good (and simple) example of a cellular system is an old taxi driver's radio system where the
taxi company will have several transmitters based around a city each operated by an individual
operator.
General characteristics
The primary requirement for a network to succeed as a cellular network is for it to have
developed a standardized method for each distributed station to distinguish the signal emanating
from its own transmitter from the signals received from other transmitters. Presently, there are
two standardized solutions to this issue: · frequency division multiple access (FDMA) and; ·
code
division multiple access (CDMA).
In the case of the aforementioned taxi company, each radio has a knob. The knob acts as
a channel selector and allows the radio to tune to different frequencies. As the drivers move
around, they change from channel to channel. The drivers know which frequency covers
approximately what area. When they don't get a signal from the transmitter, they also try other
channels until they find one which works. The taxi drivers only speak one at a time, as invited by
the operator (in a sense TDMA).

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Broadcast messages and paging
Practically every cellular system has some kind of broadcast mechanism. This can be
used directly for distributing information to multiple mobiles, commonly, for example in mobile
telephony systems, the most important use of broadcast information is to set up channels for one
to one communication between the mobile transreceiver and the base station. This is called
paging.
The details of the process of paging vary somewhat from network to network, but
normally we know a limited number of cells where the phone is located (this group of cells is
called a Location Area in the GSM or UMTS system, or Routing Area if a data packet session is
involved). Paging takes place by sending the broadcast message to all of those cells. Paging
messages can be used for information transfer. This happens in pagers, in CDMA systems for
sending SMS messages, and in the UMTS system where it allows for low downlink latency in
packet-based connections.
Our taxi network is a very good example here. The broadcast capability is often used to
tell about road conditions and also to tell about work which is available to anybody. On the other
hand, typically there is a list of taxis waiting for work. When a particular taxi comes up for work,
the operator will call their number over the air. The taxi driver acknowledges that they are
listening, then the operator reads out the address where the taxi driver has to go.
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SYNTHESIS OF RELATED STUDIES
In this synthesis of related studies will discuss the function of cellular network in the
primary networks in the Philippines today.
Based on the related studies we’ve gathered, we can say that through this so called
“cellular network”, the network providers can be more flexible in giving more services to their
valued customers.
Cellular networks offer a number of advantages over alternative solutions:
o increased capacity
o reduced power usage
o better coverage
Also through this, they can give satisfaction those customers depending on the services
they provide.
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The Research Paradigm
INPUT PROCESS OUTPUT
Respondents
Asking the students satisfaction Plan of action for
 nd
31 2 year A
regarding their network provider continuous
Marketing
Management  2nd year Marketing improvement of their
students Management students
 20 2nd year B network provider.
 Students Attitude
Marketing  Tabular Method
Management
 Statistical Treatment of
students
data
 28 2nd year C
 Analysis of Data
Marketing
Management
students
 33 2nd year D
Marketing
Management
students
 Questionnaire
Figure 1
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Frame one of the model shows the students respondent who are taking
Marketing Management. These second year students of Marketing Management
are involved of plan of action for continuous improvement of their network
provider. It also include questionnaire – graph that will help the researcher elicit
the necessary information from the respondents.
Frame two consists of asking the students satisfaction regarding their
network provider, basically on the areas of second year Marketing Management
students. The availability of second year marketing Management students
including students attitude, the statistical treatment, tabular data, and analysis
of gathered data.
Frame three consists of the action plan for continuous improvement of
their network provider as a whole to ensure the benefits, not only on the
Marketing Management students needs but more also in other people.

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Chapter 3
METHODOLOGY
This chapter describes the research design, research environment, respondents of
the study, data gathering procedure, instrument and statistical treatment of data.
Research Design
This research made use of Tabular Method to know what is popular being use by
the students of the University of Caloocan City. The research is also made by using a
questionnaire that best fit to our research . This design was used because it involves a set
of student has been using different SIM Cards.
Research Environment
Course of Bachelor of Science in Business Administration Major in Marketing
Management in second year level has four sections namely 2A, 2B, 2C, and 2D. This
course is based on the following criteria:
 This course is easy to gathered the data.
Respondents of the Study
The respondents of the study were Second Year students of Bachelor of Science
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in Business Administration major in Marketing Management from different sections.
`Majority of the respondents were female belonging to age bracket of 18 – 20 y/o.
Instrumentation
The researchers made use of questionnaire sheet as our main data gathering
instrument. Before its administration this went through a developmental procedure
through assistance of people in authority to give comment and suggestions for the
improvement of the questionnaire.
Questionnaire
a) Personal data sheet. This was accomplished by all second year Marketing
Management students. This helped the researcher to know the profile of the respondents.
b) There were also 5 sets of checklist accomplished by the second year
Marketing Management students , they were asked to check their answers on the space
provided.
Checklist 1. The respondents were asked what SIM are they using right now.
Checklist 2. The respondents were asked how often they reload their SIM.
4 Choices were given:
4 – always 3 – sometimes 2 – seldom 1 – never

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Checklist 3. The respondents were asked how long they are subscribed in their
respective network.
3 Choices were given:
__1 – 6 mos. __7 – 11 mos. __1year and up
Checklist 4. The respondents were asked if do they encounter problems with the
network they are using, two choices were given: YES or NO, if the respondents answer
YES they will be asked again, how often it happens. Four choices were given to that
question:
4 - always 3 - sometimes 2 - seldom 1 - never
Checklist 5. The respondents were asked if they were satisfied with the services
that their network provides. Five choices were given:
5 - Very Satisfied 4 - Satisfied 3 - Moderate
2 - Unsatisfied 1 - Very unsatisfied
Data Gathering Procedure
The data was collected by face-to-face interaction with the respondents.
Sample Size
Size : 154
Focusing on second year Marketing Management students.

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Sampling Type
Sampling Type : Area Sampling
Data Analysis
Univariate tabulation percentage, graphs and arithmetic mean were used for data
analysis.
Statistical Treatment
Upon the retrieval of the instrument, the response were properly encoded, tallied,
and subjected to statistical treatment as follows:
The Graph 1,2,4, and 5; the researcher used frequency count percentage to
determine the profile of the respondents.
The Graph 3,6, and 7 will be analyzed through the tabular method to determine the
satisfaction of the respondents .

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Number of sample e = 5%
n = N Computation :
2
1+Ne
Where : n = 154
1+154(5%)2
n = sample size n = 154

N = total population 1+154(.0025)
e = Marginal error which is 5 n = 154

1+.0385
Computation of our samples :
n = 154
1.0385
Given :
n = 111.19
N = 154
*number of sample : 112
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Number of sample per section Given :

Z = x/N x = 112 N=4
Computation of our sample per section :

Where :
Z = x/N
Z = sample size per section
Z = 112 / 4
x = number of sample
Z = 28
N = total no per section
Computation of our sample per section :

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Percentage Computation
% = n/N (100)
Where;
n = number of respondent for specific question
N = total number of respondent
Weighted Mean
xw = ∑(wx)
∑w
Where;
w = weighted mean factor, frequency (the number of student) who answered the specific
questions.
x = points of interval
∑(wx) = summation of weighted factor answer points of interval.
∑w = summation of weighted factor
Range
R = Highest score – Lower score
Starting Points = highest score divided interval

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Chapter 4
Presentation, Analysis, and Interpretation of Data
This Chapter presents analysis, interpretation of data gathered in this study.
Graph 1
Distribution of Respondets to Gender

female male
38%
62%
INTERPRETATION:
This graph shows the percentage number of the respondent involve in making this survey.
It shows that 62% or 69 is female respondents and 38% are male respondents.
As you can see in the data above it shows that there is dominant number of female
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respondents than male respondents. In this data, we separate the male and female respondents
to show the number of respondents that willing to answer our survey questionnaire.
Graph 2
The SIM CARD that Used by our Respondents
INTRODUCTION: This graph represents the percentage of the SIM CARD that used by our
respondents.
Female Male
60 70
50 60
50
40
40
30
30
20 20
10 10
0
0
ile
ile
e
xt
n
ar
ob
Su
Te
ob
ob
Sm
Gl
N'
M
lk
h
uc
Re
Ta
To
INTERPRETATION:
The data show that most the student of Marketing Management preferred Talk N’ Text
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SIM. But as you can see in graph 2, the male has a large number of percentage that are
Using Talk N’ Text SIM Card, and has a big differences between Smart of 6 or 34.79%. In the
female aspects, they also choose. Talk N’ Text SIM but the difference between has a small
number of percentage of 9 or 11.39%.
You can also notice in graph 2 that the girls do not use Touch Mobile but one of our
respondents in the boys is using Touch Mobile SIM CARD and has a percentage of 2.17% or 1.
You can also observe that the girl has a large number of percentages than boys in terms of
using Sun Cellular SIM. Their difference is 1.07% or 3.
As the data reveals, both gender preferred Talk N’ Text SIM CARD because they are
satisfied in their network provider.

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Graph 3
TIMES OF RELOADING THE RESPONDENT’S SIM
INTRODUCTION: This graph shows in how often do the respondents reload their SIM.
Female Male
Always Always
Sometimes Sometimes
Seldom Seldom
Never Never
0% 10% 20% 30% 40% 50% 60% 70% 0% 10%20%30%40%50%60%70%80%
INTERPRETATION:
As you can see in the first graph for female, 44 or 63.77% of them said they reload their
SIM Sometimes; 24 or 34.78% said they Always reload their SIM; 1 or 1.45% said they
reload their SIM Seldom and 0 or 0% said they Never reload their SIM.
If you go the second graph for male, 31 or 73.81% said they reload their SIM Sometimes;
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6 or 14.29% said they Seldom reload their SIM; 5 or 11.90% said they Always reload their SIM
and 0 or 0% said they Never reload their SIM.
And as a conclusion, we can say now that majority of both male and female respondents
reload their SIM Sometimes.

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Graph 4
LENGTH OF TIME OF SUBSCRIPTION
INTODUCTION: This graph shows the length of time of subscription of respondents.
Female Male
1 year and up 7-11 months 1-6 months 1 year and up 7-11 months 1-6 months
9% 12% 7%
16%
75% 81%
INTERPRETATION:
If you can see the graph for female respondents, it shows that 52 of them or 75.36% are
using their SIM for 1 year and up. Next to them are 11 or 15.94% - using their SIM for 7-11
months. And the last is 6 or 8.70% - using their SIM for 1-6 months.
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If we go on to the graph for male respondents, 34 of them or 80.95% are using the for 1
year and up, 15 of them or 11.91% are using their SIM for 7-11 months and 3 of them or
17.14% are using their SIM for 1-6 months.
We can say now that both male and female respondents are using their SIM for more
than 1 year.
Graph 5
NETWORK PROBLEMS ENCOUNTERED BY THE RESPONDENTS
INTRODUCTION: Graph 5 represents the respondents assessment if they encounter problems
on their network provider.
Female Male
Yes No Yes No
14% 14%
86% 86%
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INTERPRETATION:
Based on the data, we’ve gathered, 59 female or 85.51% said that they’ve
encounter problems with their network provider, while 10 female or 14.49% said they have not
encounter problems.
In the male section, we’ve found out that 36 of them or 85.71% said they’ve
encounter problems on their network provider, while the remaining 6 or 14.29% said that they’ve
not encounter problems.
If we compare the two data, we will see that they are almost the same in
result, majority of both females and males encounter problems.

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Graph 6
FREQUENCY PROBLEM ENCOUNTERED BY OUR RESPONDENTS
INTRODUCTION: This graph show how often they encounter problems.
Female Male
60.00% 60.00%
50.00% 50.00%
40.00% 40.00%
30.00% 30.00%
20.00% 20.00%
10.00% 10.00%
0.00% 0.00%
ys es om ve
r
om
es
ys
r
wa
ve
m ld Ne
m
wa
l ti
Ne
ld
e e
eti
A S
Al
Se
m
m
So
So
INTERPRETATION:
As the data reveals in graph 6, majority of our female respondent answered
Sometimes, and has a large number of respondent with a percentage of 59.70% or 40
respondents. Next is Seldom with a percentage of 29.85% or 21 female respondents. While in
never in got a percentage of 8.96% or 6, while in Always got a percentage of 1.49% or 1. The
last two has a difference of 7 or 7.47%. You can notice that “Sometime” and “Seldom” has a
large difference of 29.85% or 20.

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They are almost the same answer but there difference in the number of
percentage, because male respondents is less than female. Most of the boys answered
Sometimes, 21 or 51.22%, secondly is Seldom, got 18 or 43.90%, they almost near to each
other with the difference of 3 or 7.32%. Then last, Always and Never has the same number
of percentage of 1 or 2.44%.
Now we can conclude both of our respondents are encountered at
“Sometimes”, so they are not very satisfied.

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Graph 7
THE SATISFACTION OF THE RESPONDENT
INTRODUCTION: This graph presentation the satisfaction of our respondents in their network
provider.
Female Male
Very Satisfied Very Satisfied
Satisfied Satisfied
Moderate Moderate
Unsatisfied Unsatisfied
Ver y Unsatisfied Very Unsatisfied
0.00% 50.00% 100.00% 0% 20% 40% 60% 80%
INTERPRETATION:
If you notice in this upper left portion female of our presentation, many of
our respondents said that they are satisfied in their SIM CARD with a percentage of 85.72% or
59 and the other said they are moderate satisfied has a percentage of 5.72% or 4.
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In the male upper right portion of our data said that they are satisfied on
their SIM CARD using with a percentage of 64.29% or 27 and other said that they Moderate
satisfied and has a percentage of 33.33% or 14.
We use this tabular method to show the satisfaction of our respondents on
their SIM CARD using.

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Chapter 5
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
This chapter presents the summary, conclusions, and recommendations of the study.
Summary
The study was conducted to make a statistical report of data about customer
satisfaction of second year Marketing Management students regarding on their network
provider.
Specifically, this study attempted to answer the following questions :
1. What SIM are they currently using.
2. How often are they reloading their SIM.
3. How long is their subscription to their network provider.
4. How often they encounter problems with their network provider.
5. If they’re satisfied to their network.
The study made use of descriptive method of research using a questionnaire –
checklist as the mean of instrument in gathering data needed for this research work.
________________________________________________________________________
_____________________________________________________________
This study involved 154 students form Bachelor of Science in Business
Administration major in Marketing Management second year students of University of
Caloocan City – Camarin Annex.
The gathered data were properly tallied, tabulated and statistically treated using
frequency count, percentage, weighted mean, rank and analysis of variance.
Conclusion
From the data gathered, the following conclusions can be drawn:
1. Second year students from BSBA – Marketing Management mostly preferred to

use
Talk N’ Text SIM card for some reasons:
 Affordability
 Convenience of reloading outlets.
 Offers more promos
2. Most of the respondents have a duration of 1 year and up of using their SIM.
3. Majority of the respondents were not fully satisfied with the services provide by their
network .
________________________________________________________________________
_____________________________________________________________
Recommendations
Based on the conclusions, the recommendations are hereby given.
For the network providers, exert more effort to :
1. Have new product line.
2. Give more attention to their advertisements.
3. Inform the customers.
4. Build more message centers to attain excellence in terms of signal proficiency.
5. Compress their product and have a more affordable price.

University of Caloocan City: Appendix A Questionnaire

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University of Caloocan City: Appendix A Questionnaire

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________________________________________________________________________

University Of Caloocan City

Direction: Put a check on the space provided beside your answer

1. What SIM are you using right now?

__Globe __Smart __Sun

__Talk N’ Text __Red Mobile __Touch Mobile

2. How often do you reload your SIM?

__4)Always __3)Sometimes __2)Seldom __1)Never

3. How long you are subscribed in this network?

__ 1-6 mons. __ 7-11 mons. __ 1year and up

*How often it happen?

__4)Always __3)Sometimes __2)Seldom __1)Never

__Very Satisfied __Satisfied __Moderate __Unsatisfied __Very Unsatisfied

University Of Caloocan City

Name: MALANA, NICKERSON S.

Address: 179 Kamuning St., Amparo Subdivision Caloocan City

Cell no#: 09074584342

Email Address: malananickerson@yahoo.com

Date of Birth: October 16, 1991 Height: 5’4

Place of Birth: Valenzuela City Weight:.56 kg.

Religion: Roman Catholic Gender: Male

Civil Status: Single Citizenship: Filipino

Tertiary: University of Caloocan City

Secondary: Amparo High School

Primary: Amparo Elementary School

Other skills: Computer Literate

University Of Caloocan City

Name: CAYLAR, JOSHUA B.

Address: Blk 15 lot 4 Capitol Parkland Camarin Caloocan City

Cell no#: 09102926331

Email Address: yuehey_07@yahoo.com

Date of Birth: July 26. 1992 Height: 5’6

Place of Birth: Caloocan City Weight:. 40 kg.

Religion: INC Gender: Male

Civil Status: Single Citizenship: Filipino

Hobbies/Interest:. Playing Computer Games

Tertiary: University of Caloocan City

Secondary: Cielito Zamora High School Annex II

Primary: Cielito Zamora Memorial Elementary School

Other skills: Computer Literate

University Of Caloocan City

Name: ESPINOSA, CHRISTIAN E.

Address: 150 Barrio Sta. Rita South Tala Caloocan City

Cell no#: 09077558725

Email Address: xtian.espinosa19@yahoo.com

Date of Birth: November 19, 1992 Height: 5’6

Place of Birth: Manila Weight: 54 kg.

Religion: Roman Catholic Gender: Male

Civil Status: Single Citizenship: Filipino

Hobbies/Interest: Playing Guitar, Listening Music

Tertiary: University of Caloocan City

Secondary: Tala High School

Primary: A. Mabini Elementary School

Other skills: Computer Literate

University Of Caloocan City

Name: ALAP-AP, ROBIN B.

Address: PKG. 1 Phase 6 Camarin Caloocan City

Cell no#: 09074920937

Email Address: arhey_05@yahoo.com

Date of Birth: November 5, 1991 Height: 5’9

Place of Birth: Don Fabian Village. Q.C Weight: 51 kg.

Religion: Gender: Male

Civil Status: Single Citizenship: Filipino

Globe Smart __Sun

Talk N’ Text Red Mobile __Touch Mobile

4)Always 3)Sometimes 2)Seldom 1)Never

1-6 mons. 7-11 mons. __ 1year and up

4)Always 3)Sometimes 2)Seldom 1)Never

Very Satisfied Satisfied Moderate Unsatisfied __Very Unsatisfied