Professional Documents
Culture Documents
Interview on podcast
1. How often do you listen to podcast?
An hour/day
2. Which podcasts do you listen to?
Serial, This American life, If I were you
- Would pay for Serial (willing to pay if strongly interested)
3. Have you subscribed to any podcasts?
Subscribed to all
4. How do you listen to podcast? (phone, laptop, etc.)
Stream on phone b/c can multitask and focus on whats being said (when in
transit)
5. How do you find out about different podcasts?
Word of mouth, iTunes top charts
Would not go out of the way to seek other podcasts
6. Why do you listen to podcast? Do you listen to podcasts for leisure?
Enjoys storytelling aspect of podcast
Primarily for leisure; sometimes listen to podcast for news
7. What benefits do you believe listening to podcast could provide?
Educational while entertaining
However, would rather get news/information via reading than listening b/c a
visual learner
8. What do you look for in a podcast? [Answer: X qualities]
Entertainment, engagement, dynamic content
9. How important are the [X qualities] to you and why?
Very important; not willing to listen to those without these qualities
10. Do you ever suggest/share podcast to your friends/family? How? (on social media?)
Do not share b/c none of them listens to podcast; dont think friends are podcast
people
11. What defines a podcast person?
Someone who enjoys getting information and listening to other experiences
12. How do you think we can convert a non-listener?
Based on content; market to the right crowd
Find out interests and tailor podcast to interest
First find the audience and THEN create content to tailor to the audience
13. How can we best promote to college students?
Social media
Have never seen advertisements for podcast
22.