Professional Documents
Culture Documents
com/in/meerzashahid
http://pk.linkedin.com/pub/muhammad-sohail-ashrafbajwa/15/636/29b
http://pk.linkedin.com/pub/kashif-iftikhar/9/7bb/1b0
PART-1
GENRAL TERMS
PART-2
PART-3
PART-4
RESPONSE HANDLING
PRODUCT
NEED
MOTIVE
ACHIEVEMENT
POWER
F E AT U R E
BENEFIT
ESTABLISH
RELATIONSHIP
CLOSE THE
SALE
DELIVER AND
EVALUATE
NEED
RECOGNITION
FORMULATE
SOLUTION
Medical Rep
DOCTOR
BY ASKING
: does active listening and if things are not clear, asks questions
ATTAINABLE
RELEVANT
MEASUREABLE
SPECIFIC
SMART
TIME
BOUND
OPENING
PROBING
DETAILING
REINFORCING
GAINING COMMITMENT
ACTION
CLOSING A CALL
Keeping in view the time constraint that one has in the doctor's
chamber. Thus, detailing forms an integral part of effective
communication as well as personal selling.
1
2
3
4
5
6
7
8
9
TEXT
VOICE
HANDLING OF VISUAL AID
EYE TO EYE CONTACT
USE OF POINTER
BODY LANGUAGE
LISTENING
USE OF SENSES
TIME MANAGEMENT
DEALING
WITH
RESISTANCE
PRICE
HANDLING
BUYING
SIGNALS
MISCONCEPTION
REAL OBJECTION
LACK OF INTEREST
SCEPTICISM
the
QUALITY
BENEFITS
CONSISTENCY
RELIABILITY
REPUTATION
BRAND NAME
SERVICE
YOU
of your product
STEP III:
Medical rep : how much is the difference we are talking, sir?
Doctor
: 20% (the faster he says this, ITS FALSE)
STEP IV: express the difference
STEP V: demonstrate the benefits passable when compared to the
difference
with a previous supplier - "Everyone I've tried has been useless!" - These
types of comment are actually cues for more probing
or for a personal contact with a satisfied client - Again no examples
needed. It's effectively a no-brainer! Again they just want confirmation
that they're not being daft.