(NaturalNews) Keeping a clean mouth isn't just important for pleasant-smelling breath but

also increases your chance of maintaining overall good health. Many studies have linked
oral health to a variety of diseases and conditions, some of which include endocarditis
(infection of the inner lining of the heart), cardiovascular disease, pregnancy and birth
complications, diabetes, osteoporosis and even Alzheimer's.
Our mouths are full of different types of bacteria, most of them harmless; however, if not
properly maintained, these bacteria can grow out of control, contributing to some pretty
serious illnesses.
Luckily, practicing proper oral hygiene isn't that difficult; it simply requires dedication, a good
routine and an even better toothpaste or powder.
Do you know what's in your conventional toothpaste?
Conventional toothpastes aren't the greatest. Somewhere down the line, flavor and shelf life
became more important than safety and effectiveness. In addition to artificial sweeteners,
traditional toothpastes contain harsh chemicals, preservatives and fluoride, which
iscontinuously being unveiled as toxic and detrimental to our health.
Below are a few chemicals commonly found in conventional toothpaste:

Triclosan - Incorporated into many consumer products for 30+ years, this
antimicrobial agent has been banned in several states, as it's been linked to thyroid
dysfunction as well as liver and inhalation toxicity.

Methlyparaben - Used as a preservative, this chemical is quickly absorbed by the

skin and can act as a hormone mimicker, disrupting the endocrine system. It also
has suspected links to breast cancer.

Propylene glycol - Linked to non-reproductive organ toxicity, this liquid alcohol is

also used in antifreeze. It's listed as a suspected neurotoxicant, respiratory toxicant
and immunotoxicant.

Sodium lauryl sulphate, sodium laureth sulphate (SLS) - Also used as a

pesticide and herbicide, this chemical is a known skin and eye irritant. When heated,
it releases toxic fumes and becomes volatile in heat released from mouth tissues.

Butylated hydroxytuolene (BHT) - Used to mask taste and smell of other

undesirable agents, according to its Materials Safety Data Sheet, if ingested, may
cause abdominal pain, confusion dizziness, nausea and vomiting. It's also
combustible and extremely harmful to the environment.

As demonstrated, conventional toothpastes contain some pretty nasty stuff. But don't fret,

because making your own toothpowder is super easy and pretty inexpensive, especially
with these tips from GNOWFGLINS.com.
Quick and easy recipes for creating your own toothpowder
Before making your own toothpowder, you must choose from the following for your base
ingredients: baking soda, bentonite clay and finely ground calcium powder. You can choose
one, two or all three.
Baking soda helps whiten teeth and remove plaque, while bentonite clay cleanses, polishes
and is full of minerals; it also makes an excellent face mask when combined with apple
cider

r.

Yoga guru Baba Ramdev has begun

his five-day meditation and yoga camp at the MMRDA Grounds at Bandra in Mumbai.
Open to anyone, preparation for this began days before with volunteers distributing
pamphlets in all adjoining areas.
In camps such as these, Ramdev is known to push products from Patanjali Ayurved, cofounded by him and Acharya Balkrishna. This camp has been no exception.
Yoga sessions are interspersed with talks on healthy living and how Patanjali has a solution
to every problem.

Watching Ramdev's moves are rival consumer goods companies.

The Rs 2,000-crore Patanjali (Rs 20 billion), looking to grow its turnover two-and-a-half
times in FY16, is striking at the heart of their business, making its presence felt across
categories.
The stiff competition has prompted most of the fast-moving consumer goods (FMCG)
companies to hit back.
Consider what the country's largest FMCG company Hindustan Unilever (HUL) is doing: It
has 'resurrected' its herbal brand Ayush, launching it online.
A bunch of new products across haircare, skin care and pain balms have been launched on
e-commerce platforms under Lever Ayush Therapy.
The plan is to take the brand to general trade in the future. The firm is also expected to
increase its 'natural' offerings, moving into newer categories such as health foods, oral care,
lip care etc.
HUL's managing director and chief executive Sanjiv Mehta says, "What we find is that
consumers' interest in natural/ayuvedic products is growing. It is one of the emerging
trends now. As a consumer goods company, we have to respond to this, which is why Ayush,
which existed in our portfolio, has now staged a comeback. We also acquired Indulekha to
grow our presence in the value-added hair oil segment. We will continue to make
investments in this area."
Companies that have been directly affected by Patanjali such as Dabur, Emami and
Himalaya - all three operate in the herbal/naturals space - say they will buttress their
portfolios, making their products relevant to consumers.
Harsh Agarwal, director of Emami, says he is open to acquisitions to strengthen his firm's
position in the herbal space.
"Ayurveda has been around for a long time. I don't see this as a new trend. But, the
emergence of new players is happening right now. We welcome them and will continue to
fortify our range with new variants, launches and acquisitions."

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Emami had acquired hair oil brand Kesh King last year and was also in the race to acquire
Indulekha before opting out.
Agarwal says he is looking at new targets, some of them located in the south.
Industry source say herbal and non-herbal companies are now going back to the drawing
board, looking at how they can incorporate natural ingredients when developing new
products.
Godrej Consumer, for instance, has launched a neem-based mosquito coil; a creme hair
colour that has coconut oil; and launched new variants under Godrej No 1, its naturals
platform in soaps.
Sunil Kataria, business head (India and Saarc region) at Godrej Consumer, says, "Our
endeavour will be to fortify these products as we come up with new innovations in other
categories."
Colgate, whose volume growth has taken a hit on account of Patanjali's Dant Kanti
toothpaste, according to brokerage firm Credit Suisse, is aggressively advertising its active
salt neem toothpaste, launched a few months ago.

This toothpaste, a variant of Colgate's Active Salt toothpaste, was made in India to address
the herbal revolution, according to industry sources.
Colgate is expected to come up with more such offerings as Patanjali's threatens to eat into
its business.
Dabur, on the other hand, is introducing new Ayurvedic products targeting men, women,
and children.
Existing products such as Dabur Honey and Chawanprash are being pushed aggressively in
the marketplace as Patanjali positions itself as a price warrior in these categories.
Himalaya - another herbal products company - recently launched its range of wellness
products which aim to provide therapeutic solutions to consumers.
Products ranging from anti-hairfall creams to pills for staying slim are part of this new
initiative.
PREPARING TO PUT UP A FIGHT
HUL
Company "resurrects" herbal brand, Ayush, launching it online. Plans to increase "

Colgate
Every business organization big or small has its own sets of problems.Sometimes they
enjoy advantages over others; sometimes they also have to bear the heat of the
competition.They are not above the ups and downs of the business.
Colgate Palmolive is the world leader in oral care industry.They cater the need of different
segments by offering innovative products.
In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap and
candle factory onDutch Street in New York City under the name of "William Colgate &
Company". William Colgate in 1833 suffered a severe heart attack stopping his business
from selling. But after a couple of years of recovery he continued with his business. In the
1840s, the firm began selling individual cakes of soap in uniform weights. In 1857, William
Colgate died and the company was reorganized as "Colgate & Company" under the
management of Samuel Colgate, his son, who did not want to continue the business but
thought it would be the right thing to do.
In 1872, Colgate introduced Cashmere Bouquet, a perfumed soap. In 1873, the firm
introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the
first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. In 1896, Colgate hired
Martin Ittner and under his direction founded one of the first applied research labs.[4] By
1908 they initiated mass selling of toothpaste in tubes. His other son, James Boorman
Colgate, was a primary trustee ofColgate University (formerly Madison University).

OBJECTIVES OF THE STUDY

A project will haywire if it does not have its objective clear. If one knows the whole only
then the right path can be decided and with disciplined work and positive attitude achieving
this objective will be a catwalk.
Therefore, we also set down the objectives before starting the project which are as follows.
1. Study of usage of colgate tooth paste in detail.
2. Study the performance of Colgate Palmolive Brands in market.
3. To study their customer base and also their customer retention strategies.
4. How can Colgate make the involvement and use?
5. How to minimize the problem through survey?
6. How to promote the product in market?
7. Find out new potential retail outlets for expansion of the business.
8. Also take part in rearranging the whole chinnamanur distribution of Colgate Palmolive
CONCLUSIONS
We can say that secondary brands like Colgate gel, herbal, Palmolive range are lacking
behind because of poor promotions.
Toothbrush of Colgate is doing good business because of increase in margins Wholesalers
replied that they can get products much lower rate then distributor but for service and
relation they purchase from distributor.
Lot of wholesalers passes on scheme to retailers who have idea about it and also on the
reliability of retailers.
Lot of wholesalers gives good treatment to local manufacturer because of huge margins
and regular availability.
Reference: http://seminarprojects.com/Thread-consumer-usage-and-satisfactionregarding-colgate-toothpaste-in-chinnamanur-town-ppt#ixzz3zMvAXzJ0