Srujan Anant Shinde

D-401, Nandanvan Jai Salpadevi Sadan, CHS P.K Road Mulund (West) Mumbai- 400080.
M: +91 9870565369 | Email ID: srujanshinde@gmail.com | W: www.srujanshinde.com
To find a suitable position in a company & to have a long
association with it. Whereby I can integrate and pioneer skills to
add value to the organization.

OBJECTIVE

Educational Qualification:
Qualification (Degree/Course)

Board/University

Year of Passing

B.sc (IT) Information Technology

Mumbai University

2009-2010

H.S.C

Maharashtra Board

2005-2006

S.S.C

Maharashtra Board

2003-2004

Technical Qualification:

V2 Elements of Mechanical Eng. Passed from Government I.T.I for 3 years.

I completed C++ course from NIIT in November 2007.
I completed my SQL (Structure Query Language) From NIIT in Dec 2009.

Career Summary:
An Internet Marketing Strategist and Senior SEO (SEO Manager) with over 6.5+ years of
experience working across a wide variety of industries with a search (Organic + Paid), analytics
and social media and design/development background.
Areas of expertise include:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing/ Optimization (SMM)
Link Building Strategy and Planning

Website Design and Development

CMS (Content Management System)
Web Analytics and Reporting
15+ Team members Coordination

Technical Key Skill:

Organic Search: SEO (Search Engine Optimization, Local SEO)
Paid Search: Google Adwords, Yahoo/ Bing Adwords (PPC Advertising)
Social Search: Facebook, LinkedIn, Twitter Paid Advertising
Social Media Marketing Platform: Facebook, Twitter, YouTube, Pinterest, Google+ etc
Web Analytics: Google Analytics
CMS (Content Management System): WordPress, .Net Technology, Joomla, Blogger,
Oscommerce (Ecommerce online), Google websites etc
File Transfer Server: Filezilla, Cuteftp | Local Servers: Vertrigo, Xammp
General: Word, PowerPoint, Excel, Outlook etc
Design and Publishing: Photoshop, Coral Draw
Database: My SQL, Oracle
Technical: HTML, CSS, JavaScript, jQuery, PHP
Web Softwares: Adobe Dreamweaver (macromedia), Edit plus etc
Tools and analysis: SEO Moz, Link Assistant, Lindexed, SEO Spyglass, Cute Rank, Xenu and more

Certifications:

GOOGLE ANALYTICS CERTIFICATION

GOOGLE ADWORDS C CERTIFICATION
ORACLE (SQL) CERTIFICATION

Total Professional Experience: 6 Year 5 months.

Employment
Organization: Business Standard (Kotak Mahindra Bank)| Brand: News, Media & Publication
Website: http://www.business-standard.com | Location: Worli, Mumbai, India
Designation: Sr. SEO (Search Head)
Duration: Present
Organization: Allure Medspa | Brand: Health Brand
Website: http://www.alluremedspa.in | Location: Andheri West, Mumbai, India
Designation: Sr. SEO (SEO Team Leader)
Duration: 7th April 2012 31st July 2015 (3 Year, 3 Month).
Organization: Binary Web Solution PVT LTD | Brand: Digital Marketing Company
Website: http://www.binaryic.com | Location: Mulund West, Mumbai, India
Designation: Sr. Search Engine Optimizer
Duration: 14th March 2011 30th March 2012 (1 Year).
Organization: Shivaami Corp (Internet Marketing Pro) | Brand: Internet Marketing Company
Website: https://www.shivaami.com | Location: Mulund West, Mumbai, India
Designation: SEO Executive (Junior SEO)
Duration: 6th June 2009 10th March 2011 (1 Year, 9 Months).

1) Organization: Organization: Business Standard (Kotak Mahindra Bank)

Brand: News, Media, Magazine & Publication House, Mumbai
Website: http://www.business-standard.com
Designation: Sr. SEO (Search Head)
Role & Responsibilities SEO On-Page Optimization (Planning, Strategy and Implementations)
Improving Search Quality on Google Search (SERP)
Improve Search Quality on Google News Publication
Improving the SERP;s of Company Shares, IPOs and Related Stories/ Articles etc
Cover-up Live event like Budget, RBI Policy, State Elections etc
Monitoring Google Analytics, Google Webmaster tools etc
Tools: Various SEO Tools, Word tracker, Google insights etc
Managing Link building Campaigns and team management.
About Company:
Business Standard (division of Kotak Mahindra Bank, Uday Kotak) is an Indian Englishlanguage daily newspaper published by Business Standard Ltd (BSL) in two languages,
English and Hindi. Founded in 1975, the newspaper primarily covers India and

international business, and financial news and issues. The main English-language edition
comes from 15 regional centers i.e New Delhi, Kolkata, Bangalore, Coimbatore, Chennai,
Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Raipur, Bhubaneswar, and
Kochiand reaches readers in over 1,000 towns and cities across India. The Website
(i.e. http://www.business-standard.com) having 1500 daily content publication with 8
million (80 lakh visitors/month). We have sub-division products i.e. BS Hindihttp://www.bshindi.com, BS Motoring- http://www.bsmotoring.com , BS Books
http://books.business-standard.com,
B2B
Connecthttp://www.businessstandard.com/b2b-connect & Many more

2) Organization: Allure Medspa (Health Brand), Mumbai.

Website: (http://www.alluremedspa.in)
Designation: SEO Team Leader.
Role & Responsibilities- On Page SEO

Portfolio-

Website Analysis / Strategy Analysis.

Keyword Research/ Analysis
Website Optimization.
Competitor Analysis (How they are working)
Content Analysis/ Optimization
Seo On Page Optimization.
Meta Tag (Title, Description, Keywords, Geo Graphical Locations)
Image, Flash, Anchor Text Link Optimization
Internal link, Outbound Links Optimization
Solving issues in HTML code and content.
RSS, Sitemap, Robots.txt creation.
Image & Video Sitemap creation.
Link Architecture and Navigation.
Checking Broken links, (H1, H2) Headers Tag, W3 validation
Solving issues in HTML code and content.
KML file (geolocation.xml) Creation and incorporation for Local SEO
Schema Markup for Local SEO- (i.e. Geographic Markup, Reviews Markup,
Google Authorship, Video Markup, Testimonials Markup)
Open Graph Protocol (OGP) Incorporation (manually/dynamically).
Coordinating with Web designers, link builders, content/copywriters and
development team about SEO campaigns
Seo Off page Allocation. (Off Page Documentation)
Defining Backlinks Strategies and Implementation.
Set Up/ Monitoring / Tracking Google Analytics (GA).
Set Up/ Monitoring Google Webmaster Tools (GWT) and
Set Up/ Monitoring Yahoo/ Bing Webmaster (BW).
Google Local Business Places. (Local listing)
Web 2.0 like Wordpress, Blogger, Weebly, Tumblr...etc.
Pay Per Click [PPC] Advertising (Google Adwords)
Social Media Optimization (Facebook, Twitter, Pinterest, Google+ etc).
FTP (File Transfer Protocol): Filezilla, Cute FTP
Keyword Ranking Maintenance (SERP).

Project Name- Alluremedspa

Project URL- http://www.alluremedspa.in

Business Niche- Cosmetic/ Plastic Surgery

Project Location- Mumbai, India

Working Platforms- WordPress CMS, HTML Websites (.html , .asp), .net asp technology, Dynamic
Websites (.php)

Job Role- me as Seo team Leader for Managing Seo on Page, Google Webmaster Tools, Google
Analytics, Generating Quality Back links, Coordinating with Link Builder, PPC Campaigner,
Content Writers, Website Designer as well as Web Developer.

Short Details- 1. Website Analysis 2. Website Architecture 3. Keywords Analysis 4. Website

Seo On page Optimization 5. Content Optimization 6. Set Up and monitoring Google Analytics
Google Webmaster, Bing/ yahoo webmaster, Alexa Verification, Google Local Places 7. Making
OFF Page Submission Doc and Distributing job work to my team members 8. Generating Quality
Backlinks for our Website 9. Coordinating with Link Builder, PPC Campaigner, Content Writers,
Website Designer as well as Web Developer.

Success Story- Alluremedspa is NO.1 Cosmetic Surgery Center in Mumbai, India. We are into
Cosmetic Surgeries having around 100+ Generic Keywords as well as 1000+ Local Listing as well
as Long Tail Keywords on Top in Search Engine like google. Apart from that we have 15+ more
Authority Websites, Which specify us we are specialize it. Website has 12k-15k Visitors Per
month (1.50lc Visitors/Year) so ultimately Enquiry Conversion is high form India as well as
foreign client/ customers and we become top in Mumbai, India.
Project Duration- 15 July 2012- 31st July 2015
Awards- Got NO LEAVE DAY AWARD for 6 Months Duration | Year: 2012-2013
Achievement- Got 92% in SEOMOZ- SEO Expert Quiz 2014 (Visit- http://goo.gl/De0YEk)

My Portfolio

Search Engine Optimization (SEO)Project Name- The Esthetic Clinic

Project URL-http://www.theestheticclinic.com/

Business - Plastic & Reconstructive Surgery

Project Location- Mumbai, India

Visitors: 11K-12K|Page views: 25k-28k | BR: 57%| Target: Generic, Longtails & Local Keywords
Working Platforms- WordPress CMS, HTML (.html ), Dynamic Websites (.php) ), CSS, JQuery
Project Name- Medi Angels

Project URL-http://www.mediangels.com/

Business Second Opinion Hospital

Project Location- India, World

Visitors: 30k-32k|Page views: 32k-63k | BR: 60%| Target: Generic, Longtails Keywords

Working Platforms- .Net Development, HTML Websites (.html ), CSS, JQuery etc

Apart from above projects, I have completed more than 100+ Website with different business
niche like heath, fashion, jewellery, food and beverage, auto, electronic and instruments,
machine and accessories, legal and insurance, automobile, online shopping etc on different
location i.e. India, US, UK, Dubai, Gulf and African countries etc.

Social Media Optimization/ Marketing (SMO)Project Name- Mahindra & Mahindra

URL- http://www.facebook.com/mahindraearthmaster
Status - 47k-48k Likes
Business Niche- Construction/ Equipment Project Location- Worli, Mumbai, India
Project Name- Alluremedspa
Business Niche- Cosmetic Surgery

URL- http://www.facebook.com/alluremedspa
Status - 10k-11k Likes
Project Location- Andheri Lokhanwala, Mumbai, India

Pay Per Click Campaigns (Google Ad words/ PPC)Project Name- Alluremedspa

URL- http://www.alluremedspa.in
Business Niche- Cosmetic Surgery
Status Impressions- 133,348 |Clicks- 3962 | Click Through Rate (CTR)- 2.97% (monthly)

Project Name- The Esthetic Clinic

URL- http://theestheticclinic.com
Business Niche- Plastic & Reconstructive Surgery
Status Impressions- 4,91,000 |Clicks- 3550 | Click Through Rate (CTR)- 0.72% (monthly)

Project Name- Medi Angels

URL- http://www.mediangels.com
Business Niche- Second Opinion Hospitals
Status Impressions- 1,2100 |Clicks- 1957 | Click Through Rate (CTR)- 1.67% (monthly)

Project Name- Weight Loss Surgery

URL- http://www.weightlosssurgery-india.com
Business Niche- Weight Loss Surgery
Status Impressions- 193,210 |Clicks- 3,217 | Click Through Rate (CTR)- 1.66% (monthly)

Project Name- Mummy Makeover India

URL- http://www.mommymakeoverindia.com
Business Niche- Cosmetic Surgery
Status Impressions- 120590 | Clicks- 2063 | Click Through Rate (CTR)- 1.71% (monthly)

Project Name- Gynecomastia India

URL- http://www.mommymakeoverindia.com
Business Niche- Cosmetic Surgery
Status Impressions- 472,138 | Clicks- 2,417 | Click Through Rate (CTR)- 0.51% (monthly)

3) Organization: Binary Web Solution PVT LTD, Mumbai.

Website: (http://www.bwsipl.com)
Designation: Sr. Search Engine Optimizer.
Duration: 14th march 2011 30th march 2012
1 Year Work Experience at Binary Web Solution as Sr. Search Engine Optimizer.

Search Engine Optimization and Marketing

Website Analysis / Strategy Analysis.

Keyword Research of Website.
On page optimization.
Image, Flash, Link Optimization
Checking Broken links, Headers Tag, W3 validation
Internal link, Outbound Links Optimization
Solving issues in HTML code and content.
Link architecture and navigation.
Back link strategy and implementation.
Monitoring Google Analytics, Webmaster tool.
Google Local Business Places (Local Listing).
RSS, Sitemap, Robots.txt creation.
Content Sharing Media- Squidoo lens, Hub page Creation.
SeoMoz Website analysis.
Keyword Ranking Maintenance (SERP).

Portfolio
Project Name- Orbymart PVT LTD
Project URL- http://orbymart.com
Business Niche- Online Shopping Portal

Project Name- Sujay Hospital

Project URL- http://www.sujayhospital.com
Business Niche- Cosmetic Surgery

Project Name- Insta Sculpt

Project URL- http://www.insta-sculpt.com
Business Niche- Cosmetic Surgery

Project Name- INIFD Mumbai

Project URL- www.nifd.net
Business Niche- Fashion Designing

Project Name- Indian Institute of Jewellery

Project URL- http://www.iij.net.in
Business Niche- Jewelley Designing

Project Name- Bigmove PVT LTD

Project URL- http://www.bigmove.in
Business Niche- Real Estate

Working Platforms- WordPress CMS, HTML Websites (.html , .asp), Dynamic Websites (.php)

3) Organization: Internet Marketing Pro.(Sub-division- Shivaami Corp)

Website: (http://www.internetmarketingpro.in)
Designation: SEO Executive.

Duration: 6th June 2009 10th March 2011

1.9 Yr work experience at Internet Marketing Pro as SEO Executive.

Search Engine Optimization and Marketing

Off Page SEO- Key skill

Search Engine Submission

Directory Submission
Article Submission
Social Bookmarking
Classified Adds Submission
Forum Posting/Commenting
Blog Commenting
Rss Submission
Video Marketing
Press Release Submission
Squidoo Lens / Hub page Creation
Document Submission
PPT Sharing/ Submission

Organization: Shivaami Corporation, Mumbai. (http://www.www.shivaami.com)

Work Experience in Managing the Ecommerce online website project with the help of
Oscommerce CMS (Open Source) using PHP, HTML Language & SQL.
RDBMS: SQL (structure query language).
Local Servers: Vertrigo, Xammp.
FTP (File Transfer Protocol)- Cuteftp, filezilla

Portfolio
Project Name- Patisserie Uno
Project URL- http://www.patisserieuno.com
Business Niche- Food and Beverage

Project Name- Modi Hyundai

Project URL- http://www.modihyundai.com
Business Niche- Automobile

Project Name- Bhatia Glass PVT LTD

Project URL- http://www.bhatiaglass.com
Business Niche- Office/ Auto Cars Glass

Project Name- Holographic Security Marking Sys

Project URL- http://www.holotechonline.com
Business Niche- Holographic Security Systems

Project Name- Hallmark Interiors

Project URL- http://www.hallmarkinteriors.com
Business Niche- Interiors Designing

Project Name- Angel Foto

Project URL- http://www.angelfoto.in
Business Niche- Camera and Accessories

Working Platforms- WordPress CMS, HTML Websites (.html , .asp), Dynamic Websites (.php)

Personal Strengths:

Innovative, creative & fast Learner.

Flexible, easily moldable according to companys needs & requirements.
Passion of learning new skills & upgrade existing ones.
Self-motivated and reliable
Flexible, organized, able to manage others effectively and fairly
Comfortable in a group or team environment
Delivers thoughts and concepts clearly and concisely

Personal Information:
Full Name
Nationality
Date of Birth
Marital status
Personal Number
Alternate Number

Srujan Anant Shinde.

Indian
27 Oct 1988
Unmarried
9870565369
022-25921722

Social Connected:

Facebook- http://www.facebook.com/srujanshinde
Twitter- http://www.twitter.com/srujanshinde27 or @srujanshinde27
LinkedIn- http://www.linkedin.com/in/srujanshinde
Google+- https://plus.google.com/u/0/110251390351255195399

Declaration:
I hereby declare that all the above furnished details are true to the best of my knowledge.

Date: / /
Place: Mumbai.

(Srujan Shinde)