INCASO 2016: Winter School on Event Management

Business School PAR, Rijeka, Croatia: 1st 8th February, 2016

The overall goal of the INCASO 2016 is to gather international students and provide them with a unique educational
and cultural experience where they will learn and discuss various topics in event management, create new ideas and
projects and participate in Rijeka carnival activities.
SPECIFIC GOALS ARE TO:
-

promote the carnival festivities of The City of Rijeka and the surrounding area

present the carnival marketing strategies of the Rijeka Tourist Board

raise awareness of the importance of a cultural component in event planning

provide participants with skills and knowledge for event management, PR and marketing

develop participants communication and presentation skills

teach students about the traditional and modern aspects of the Rijeka Carnival

develop new marketing strategies to promote the Rijeka Carnival

analyze the development of the Rijeka Carnival brand

STUDENTS WILL:
-

experience an international event from an educational, professional and personal perspective

develop their presentation and communication skills

develop their personal skills

learn about the tradition of the City of Rijeka and the surrounding area

acquire new skills for successful event management

develop a series of new promotional events through hands-on educational activities

learn new marketing strategies through various workshops

develop new ideas for promotion of the Rijeka Carnival

develop new ideas for events during the carnival season in Rijeka

experience carnival festivities and the Rijeka International Carnival Parade

Venue: Rijeka, Croatia, 1st 8th February, 2016.

Registration deadline: 1st December 2015
E-mail/ web: incaso@par.hr / www.par.hr
Fee: 390 EUR
Fee includes: workshops, workshop materials,
accommodation, 3 meals per day (breakfast +
lunch+dinner), a mask for the carnival parade, a
Certificate of Attendance
Number of ECTS points: 4

TO APPLY PLEASE FILL OUT THE ONLINE APPLICATION FORM HERE.

INCASO 2016 PROGRAM

MODULES

WORKSHOPS

Lectures

WORKING
HOURS
6

Teamwork and Presentation

Skills

Creativity and Engagement

How to shape your ideas?

Categories and Organization

Timing and Control

Finances

Soft skills workshops

The Pillars of Event

Management

LEARNING GOALS
(Students will be able to:)
- summarize the main characteristics of the carnival tradition in
Rijeka
- understand the origins of the carnival tradition in Rijeka
- describe main carnival events in Rijeka
- understand team dynamics
- explain various team roles
- understand the advantages of efficient team work
- successfuly use various communication tools in conveying their
messages
- understand the characteristics of valid presentations
- understand the importance of creativity in event management
- use variouse techniques for boosting team creativity
- understand the importance of leadership skills
- recognize a good (business) idea
- understand the importance and the process of selfevaluation
- plan and realize the (business) idea
- understand and act upon results
- explain the vision, mision and event goals
- identify various event categories
- describe the event organization process
- explain organizational team formation
- create a SWOT analysis of the event
- explain the notion of timing
- explain the noton of plan execution
- understand the balance sheet of the event
- calculate the income and expenditure
- create an event prognosis

Location and Trends

PR and the role of Social

Networks

Hands-on Teamwork
TOTAL NUMBER OF WORKING HOURS

14
56

- explain the location choice in accordance with the location

requirements
- identify the leading trends
- create a PR plan for event promotion
- understand the characteristics of a valid PR article
- explain the components of a media campaign
- understand the function of PR through Social Networks
- explain targeting and content management

THE INCASO EXPERIENCE:

Josu, student from Spain, INCASO 2015:

Participating in INCASO has been an
awesome experience for me. When my
teacher told me about it I didn't hesitate
to join, since I'm really interested in
marketing and branding, and now I feel
so happy that I decided to attend. I had
the chance to listen to interesting
speakers on the field, as well as attending
to workshops in which we developed a
brand and a product while interacting
with other students and teachers.
Moreover, we have felt so welcome,
thanks to the hospitality of the whole
team of INCASO, as well as the PAR
students who took part in the project. As
a culmination, we could enjoy one of the best parties during the winter season in Croatia: Rijeka's Carnival, and
what's more: we could do it from the inside, taking part in the parade and sharing an unforgettable moment with all
the team. I deeply recommend every student to take part in future editions of INCASO, you won't regret! And to
finish, I cannot say anything else but thank you all, and see you soon!
Vanna and Petra, PAR students, INCASO 2015 Organization Committee:

Organizing INCASO was a challenge and

brought some fear about how everything will
turn out. In the end, it was truly magical. Even
though it was just for a couple of days, we got
a chance to work and have fun with
international exchange students, we learned a
lot and created a whole new product all
together which is amazing! Hopefully, next
years INCASO participants will have the
chance to see our product on the streets.

ABOUT PAR
FORMAL EDUCATION
The Business School PAR offers a professional BA study program in Business Management. An innovative twist is
given through the Student Business Incubator PAR where students gain work experience while working on PAR and
its partners projects.
INFORMAL EDUCATION AND LIFELONG LEARNING
As the carrier of the PAR lifelong learning programs, the Business Academy Rijeka has managed to position itself as
a modern educational institution aimed at educating managers, entrepreneurs and business experts in areas
ranging from soft skills seminars to leadership and executive education.
LANGUAGE LEARNING
Center for Languages PAR offers a variety of courses in English, French, German, Italian, Russian and Croatian for
foreigners. The Center nurtures a communicative approach to teaching languages and looks to establish
international learning programs based on students exchange and staff mobility.
INTERNATIONAL PROJECTS AND COOPERATION
The most significant project is the PAR International Leadership Conference PILC, organized in cooperation with the
Iacocca Institute from Lehigh University. PILC is a unique professional and scientific conference dedicated to
promoting leadership in economy, entrepreneurship, education, sports, tourism and hospitality, and IT. The
Conference is held in the beautiful Hotel Milenij in Opatija, the pearl of northern Croatian Adriatic Coast.
The SenZations Summer School has become an annual event on the agenda of young researchers across Europe and
other parts of the world. Covering a range of advanced topics from wireless sensor networks to M2M, Internet of
Things and their applications with support of excellent lecturers and senior researchers from academy and industry,
SenZations has attracted more than 400 students during the past 10 events. SenZations is organized by PAR and
DunavNet and each event is held in another city in SEE region. This years SenZations will be held in Belgrade, Serbia.
Other projects include the INCASO Winter School, PAR Entrepreneurial Camp, events promoting the startup culture
and entrepreneurship with a special emphasis on women entrepreneurship.

INTERESTING FACTS ABOUT PAR:

PAR is the regional selection center for the

Global Village Program for Young Leaders of
Business and Industry
PAR is the only private higher education
institution in Rijeka and the County
PAR has a Sports Academy with a study
program for professional athletes
PAR
strongly
promotes
women
entrepreneurship
PAR was founded and is led by a woman
PARs Dean is the Women on Wednesday (WED)
Ambassador for Croatia

RIJEKA AND THE CARNIVAL

The City of Rijeka is situated in the northern part
of the Croatian Adriatic Coast. As a port, it has
always been a transitional point of voyages for
sailors, vagabonds and tourists. In its
surrounding area, the natives have nurtured a
special kind of tradition that is most transparent
during the 5th season the time of the Carnival.
It is to no surprise that The Bellringers have
gained UNESCOs protection as non-material
cultural heritage:
During the January carnival period, bell ringers
march through the villages that dot the Kastav
region in north-west Croatia. Clothed in
sheepskin throws with bells around their waists
and sporting distinctive hats embellished with
sprigs of evergreen, two to more than thirty
ringers swagger in groups behind a guide
carrying a small evergreen tree. They enliven
their gait by bumping each others hips
rhythmically and leaping into the air as they
walk. (cite from: www.unseco.org)
Rijeka and its inhabitants have a Mediterranean
charm which is especially evident during the
summer; long sunny days spent on the city
beaches, the summer festivals and concerts at
the old citadel, the smell of salt, sun cream and
grilled fish in the city streets. However, nothing
compares to the hurricane of festivities, good vibrations and overall happiness that strikes during the Carnival.

FUN FACTS :)
-

Rijeka means river and is situated on a river delta and is also a sea port
The first ever torpedo was built in Rijeka. Rijeka has preserved the first ever torpedo launch ramp.
The first communal graveyard in Europe was built in Rijeka
Rijeka was an independent state from 1920 to 1924
The Business School PAR is situated in the former Rijeka municipal/state centre (1920-1924)
In the late 19th and early 20th century, equal languages spoken in Rijeka were: Croatian, Italian, Hungarian and
German
- The RMS Carpathia, the ship that first responded to Titanics aid in 1912 was going from New York to Rijeka and
there is a life-saving vest in one of the Rijekas museums
- The Rijeka Carnival Parade is the third biggest in the world