Introduction to Information Systems

ISOM 2010
Introduction
Prof. Michael Zhang

Fasten Your Seat Belt

ISOM 2010 - Copyright (c) Michael Zhang

Who are they?

Alfred Sloan

Henry Ford

Conrad Hilton

Billionaires in the 1920s

ISOM 2010 - Copyright (c) Michael Zhang

Who are they?

George Soros

Warren Buffet

Billionaires in the 1950s

ISOM 2010 - Copyright (c) Michael Zhang

Who are they?

Billionaires in the 2000s

ISOM 2010 - Copyright (c) Michael Zhang

Shifting Paradigm

Automobile
Real Estate

Assets

Financial Speculator
Stock Market

Capital
ISOM 2010 - Copyright (c) Michael Zhang

Technology
Internet

Ideas
(Tech+business)
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Tech + business
Steve Jobs
CEO of Apple Inc.
Salary: $1 USD
Wealth: $4.9
billion USD

Do you want to spend

the rest of your life selling
sugared water, or do you
want to change the world?

ISOM 2010 - Copyright (c) Michael Zhang

Apples stock market performance

ISOM 2010 - Copyright (c) Michael Zhang

Alis Stock Price

ISOM 2010 - Copyright (c) Michael Zhang

Course Focus
Provide strategic and managerial perspectives on business
applications of IT
Understand the nature of IT phenomena
Learn a set of basic business/management principles
NOT focus on:
Computer skills
Technology details behind the business models

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Course Objectives
1. Learn some skills
2. Start to appreciate IT
3. Have some fun

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Words of Wisdom

Learn from yesterday

Live for today
Hope for tomorrow.

ISOM 2010 - Copyright (c) Michael Zhang

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Words of Wisdom

Question anything
Learn something
Answer nothing
Appreciate everything

ISOM 2010 - Copyright (c) Michael Zhang

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Pope John the XXIII

See everything
Overlook a great deal
Correct a little

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Instruction

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Course Information
Text Book
Optional On reserve at the library

Essentials of Management Information Systems (9th

edition) Laudon & Laudon

Supplementary materials (slides, guidance, additional reading) will be

posted on the course Website.

ISOM 2010 - Copyright (c) Michael Zhang

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Course Logistics
Lectures
Labs
AACSB
OBE

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Course Logistics
Homework
In-class exercises
Once in a while
Contain exam questions

Team Project
More details later

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Course Logistics
Exams
Quizzes I & II
MCQ

Final
Short Essay

Industry Exposure
Top managers to share opinions

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Course Logistics - Grading

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Course Logistics
Questions & Communications
Talk to the TA after LAB, go to the TAs office
Email Course TAs:
timture@ust.hk

Professor is available 24/7:

zhang@ust.hk
Appointment by email

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Canvas
Read syllabus on Canvas

Check Canvas before/after class

Announcements
Slides

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Course Policies

Attendance.
Do NOT be late.

Eye candies

If you have questions about the materials, please raise your

hand and ask, you get participation points.
You need to submit project proposal and final report on time.

Make-up policy

Essay questions

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A little about Prof. Z

Academics
B.E. Computer Science, Tsinghua
B.A. English, Tsinghua
M.S.Management, Tsinghua
Ph.D.Management, MIT
Industry
TV program host
Stock analyst
Investment Bank associate
International Marketing manager
US Patent
Founder of a start-up company

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2 Facts of My Sections
1. Nobody fails
2. You decide how much you learn

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How to be successful in
ISOM2010

Dont be late to class

Attend lectures and labs
Review after class
Learn from your classmates
Communicate with the professor/TAs

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How to be successful in any course

Active learning vs. passive learning

(critical thinking vs. memorizing)
Learning is more than just fulfilling
requirements.
Grade is not important once you graduate,
what matters more are your problemsolving, communication and team-working
skills
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The End