:

The differences betweenChinese and western etiquette

Abstract

Etiquette is the rules of communication between people, and it is a language, but also a tool.

Since the formation of a major source of ritual the difference of religious beliefs, what making the
world believe in different religions that people follow a different liturgical. As different countries
with different historical and cultural heritage, Needless to say there are many differences in habits
when people of all countries dealing during the ceremony. Particularly in the etiquette between
Western and Chinese is very large, in order to achieve the resonance of the language ,the differences
should be taken seriously.

This shows that the habit of understanding between Chinese and Western communication is
necessary. Look at the big run, a country both in politics or in economy and trade to understand the
ritual habits of the other country, it will be conducive to the exchanges between the countries. With
the continuous development of Chinese and western culture, the Chinese and western etiquette is
mutual confluence, and westerners gradually accepted in Chinese culture such as heavy emotion and
reasonable factors, and the Chinese also gradually accepted the western culture advanced civilization
etiquette and communication mode. We must admit that today's international etiquette is basically
the etiquette of western ,therefore this paper studied the differences between Chinese and western
etiquette. In order to reduce the gap between the Chinese and western culture etiquette, make the
interaction between Chinese and western people more easily, This article discusses on various
aspects of differences between Chinese and western culture etiquette. Athough there are many
differences, and we should extrct its essence, we can take a tall on chinese and wester
ceremonial exchanges and communication and learning.

Key words: Etiquette, Differences, Chinese etiquette, Western etiquette

cultural

Contents

Abstract(Chinese) I
Abstract(English) II
Chapter one Introduction I
Chapter two Differences in several aspectsII
Chapter three Theoretical Foundations III
2.1Important Symbol of Human Civilization
2.2The Immortal Essence of the Western Civilization
2.3The Integration between Chinese and the Western Ethics
AcknowledgementsIV

Chapter one Introduction

Etiquette is people in social interactions, as it is due to historical tradition, customs,religious
beliefs, and the trend of The Times that the formation of the influence of such factors. Both for
people identity and for the people had to follow, For the purpose of establishing harmonious
relations,and the sum of the various line with the spirit and requirements of ritual code of conduct
.First we must understand the different etiquette is based on their cultural roots. The Concept of
Etiquette and the Reasons for Studying Etiquette. Etiquette is the process and means to show waht
respect to each other in interpersonal relationship .Etiquette can be said to be a persons external
appearance of inward cultivation and quality. From the aspect of communication, interpersonal
etiquette can be regarded as a kind of art and a method of communication.

It is a common

respect for person and a friendly practice in interpersonal relationships.From the respect of
transmitting, interpersonal rituals can be roughly divided into chief etiquette, business etiquette,
service etiquette, social etiquette, foreign etiquette and several other major branches.
An important reason that different countries have different histories and cultures, there are a lot of
differences in the habit of conducts and the ceremony, especially between China and the West, the
jokes and the mistakes caused by misunderstanding is not unusual. This shows that the
understanding of the different etiquettes between Chinese and

the Westerners is absolutely

necessary. In the office, to understand each others customer will be conductive to the exchanges
between the countries. A person who understands others rituals and folk customs can be seen as
respecting for others and can be easier to make a good impression on the other side. Along with the
constant development of Chinese culture and the Western culture, Chinese ritual and the Western
ritual are fusions. The Westerners have accepted the reasonable factors in Chinese culture and other

important feelings. Chinese people have gradually accepted the advanced civilization of the Western
culture and etiquette style. However, in real life, the etiquettes impact due to cultural differences
between China and the West still exists. The paper explores the differences between Chinese
etiquette and the Western etiquette to make Chinese communicate with the Westerners more easily.
The Origin of Chinese Etiquette.In China, etiquette is equal to courtesy and ceremony. The
essence of etiquette is the method of dealing with people and the belief in ghosts and spirits. People
consider that all things are controlled by the ghosts which can not be seen. Therefore, the etiquette is
originated from the belief in ghosts and spirits, as well as a special form of belief in ghosts and
spirits. China is a state of ceremonies. Back to five thousand years ago, etiquette used to be the core
of traditional culture. Up to now, the etiquette has been really reformed. Thus it becomes rituals of
modern civilization. Chinese etiquette in Chinese culture plays a quasi-legal role. Etiquettes
origins can be traced back to the early time of human beings. It should be said that at the very
beginning of the history of the Chinese nation, etiquette was generated along with the human
activities and with a primitive religion. Etiquette is the system to deal with the three relationships
among the people, God and the ghosts. It is said that there were five ceremonies in ancient China.
In fact etiquette can be divided into two main parts, one is politics, and the other is life. Chinese
legal system was bred during the establishment and implementation of the protocol. The essence of
etiquette is the way how to deal with people and the belief in ghosts and spirits.Our group culture,
attaches great importance to the family friends relationship, regard it as of society cells; But in
western countries, advocating independence, self-improvement and self-reliance. Chinese people
value their traditional favorable king-subject, honestly, seniority, hierarchical, while in AngloAmerican countries, elders and junior, don't dispute between equal status with young boundaries,

friends. Chinese traditional ideas always advocating "four generations" "family reunion", has a
"parents, not in the words ancient precept.
In the Western countries, the word etiquette used to mean keep off the grass. Louis XIVs(
) gardener noticed that the aristocrats were walking through his gardens and then he put up
signs (etiquette) to warn them off. The dukes and duchesses walked right past these signs. Due to
this blatant disregard, the king of Versailles decreed that no individual was to go beyond the bounds
of the etiquettes. The meaning of etiquette would later include the ticket to court functions that lists
the instructions on which a person would stand and what was to be done. Etiquette, like language,
has evolved, but it still means literally keep off the grass. Until the 1960s, the importance of good
manners was taught without question, but with the liberated 70s, it came a decline in the popularity
of teaching proper etiquette. In 2004, a new emphasis has been placed on returning to traditional
values. Proper etiquette and protocol have given children and adults a vital tool that provides not
only a competitive edge, but a sense of confidence.Travel" While in Anglo-American countries, 18
children still lives at home depend on their parents life is incredible things, they must rely on our
own hands to live independently. Similarly, older parents even lost self-care ability, general won't
drag children.The Integration between Chinese and the Western Ethics.
In modern society, it seems that the world is getting smaller and smaller, people are very active in
frequent exchanges. Human decency plays the basic role of social ethics. It is the part which is the
most straightforward and the easiest to operate during the process of globalization. It has become a
code of conduct, guidelines and the ceremony together with the goal of establishing a harmonious
relationship in social intercourse. The international etiquette combines ritual characteristics of
various countries and people and can be understood by the people of different countries and nations.

International etiquette can be shared by more and more different cultures and customs, because
etiquette itself is a cultural phenomenon. Culture includes both ideas and customs, and both spiritual
habits and physical habits. The etiquette obviously has the cultural identity which combines ideas
and customs, habits of mind and bodies. It reflects the sense of the organic unity of moral and ethical
behaviors. Therefore, many countries are paying great attention to combining international etiquette
with national etiquette creatively. Individual Freedom and Teamwork.
The Westerners cherish individual freedom and independence. They are not willing to be
subjected to any limitation. Chinese culture mostly emphasizes on collective interests. They
subordinate their personal interests to advocate collective interests. They advocate unity, cooperation
and unison.This means that etiquette in the Western and Chinese society is in a more appropriate
location.

Chapter two Differences in several aspect

The differences of daily communication.Daily to greet, Chinese people mostly used to say ''Did
you eat ?" "Where are you going ?",etc. It reflects the interpersonal kindness . But for westerners,
this greeting will make them feel suddenly, embarrassed, even unhappy, because westerners will put
this friendly greeting that just for Chinese to understand the "questioned", it means they are
questioned because something , and they feel others in their private lives. In a word
make them feel uncomfortable.

the behaviour

In the west, daily to greet ,they only say "Hello" or due to the time , saying "good morning!",
"Good afternoon!" and"Good night!", it is ok. The Englishman meet you and he would say: "it is a
fine day today!"
If you are not very busy when you meet the people who are stranger,you can say "hello", and the
answer to you should also be "hello". If someone want to shake hands with you, of course you
should shake hands with him and the same time you must remember to refuse to shake hands is very
impolite. Usually by older or the woman first give the hand.
On the appellation, in Chinese, only between several best friend and very closed people can
directly call " first names". But in the west, the rang of people directly call" first names" is wider
than it in China. In the west, commonly used "sir" and "madam" represent the people who is a
stranger you don't know the name . You can call ten or twenties woman "young lady",and married
women could be called "lady", etc. Between family members, it can absolutely regardless of degress,
generally can call the name each othe. In the home,they can directly call father and mother's names.
For all the male elders they can call "uncle",and to all female elders they can call "aunt". It is in
China is no good, Chinese people must distinguish degress, young and old, otherwise they will be
thinked of impolite ?
Generally speaking, you really can't accept the invitation, you can politely declined to say you
can't go and explain the reason. Just say "I can't go to" or "I don't go to" is not polite. Say "sorry" is
not enough. Just say "thank you", it can make the person puzzling,he don't know you exactly mean
wether you accept the invitation, or decline the invitation.When you meet people firstly, you usually
shake hands. In addition, long-lost friends when we meet and we usually shake hands. However,
when they met and don't shake hands , with a bow slightly bow and a smile,it is also very polite.

Chinese and western languages have many different farewell laguages. If you farewell to patients ,
Chinese people will say the word of"drink more water", "put on more clothes",and "sleep early" and
so on to express the carefullness to patient . But westerners never say that words such as "drink more
water" , because this words will be thought the backseat driver. For example, they will say "take
care" or "I hope you will soon recover," etc.

Dining etiquette difference.Chinese people have a words that called "People regard food as
their heave ", thus diet in the Chinese idea ia very important , so Chinese people
look the daily diet as their top thing. Chinese dishes are exquisitely prepared, delicious.Chinese
people pay more attation to food color, smell, taste, shape, meaning , sometimes more than on
nutrition to pay attention to.Both we think of foods delicious and beautiful,and the nutrition is
always be ignored. Western diet attach importance to rang in food nutritions and absorption,it is a
science diet idea. Westerners pay more attention to the food's nutrition and neglect of the food color,
fragrance, taste, shape, meaning.Their diet is to survive and health, it seems does not important to
taste .
In the dining atmosphere,all of the Chinese like lively mood while their have a dinner. Many
people sit together to eat and drink,they are talking and laughing. Everybody together to build a kind
of a warmly lively dining atmosphere.Expect it is in a very formal banquets, Chinese people have
not very special etiquette on the table. While the westerners in the dinner, all of them like quiet and
gracful environment. They think they must pay attention to manners when they are on the table, and
not to lose courtesy. For instance, when they have a meal and can not with a very unpleasant sound.
When Chinese and western host a dinner ,it also has its own characteristics. In China, most of

them base on the left for honour throughout the ages. When fete guests, we will firstly arrange the
honorest guest seat on the left position,and arrange others in turn. In the west, right is for honour,
men and women seat interval , and the couple also separatly seat. Female guests seats is slightly
more honour than male guests seats, for the man, he ready for the chair to the woman in his right is
to show his respect. In addition, westerners have meal must sit upright ,they think bend down, with
the mouth gather to food is very rude, but this is exactly the way Chinese people usually to eat.
Eatting western-style food, owners do not advocate drink the more alcohol, in China's table ,wine is
essential thing. With the wine drinking, sometimes in order to show respect for each other, and
drinking the wine up.
Chinese table is lively, western table is quiet. Chinese people want to use words and deeds to
advised friends to drink and eat, westerners just using the words to advise. In the Chinese history
Wine culture is regarded as business, make friends and so on the social occasions essentials. In the
west,people usually drink beer, wine, and they don't like urge others to drink . In China, the banquet
demands to have dishes in a table,while westerners think it is not health, practicing separate eating.
When Chinese banquets,they toast each other and dance and sing. Westerner requires less noise and
less action, and there is many dining programs .

Dress etiquette difference.Western man usually wear a conservative style suit in formal social
occasions, they wear white shirt and tie inside. They like black, so they usually wear black leather
shoes. Western lady usually wear a dress suits in formal occasions. Another custom is woman wear
earrings when they go out . Western countries, especially in the United States, people like to wear
leisure clothes at ordinary times, such as T-shirts with jeans.

Today's Chinese dress increasingly westernized, more and more people change their ideas,just as
traditional qipao( ) and ZhongShanZhuang and so on have withdrawn from the
stage of history. Formal occasions men and women's dressing have noting difference with the west.
In the usual civic life,you can see many people wear vest, shorts and slippers,which are not keep up
with etiquette.
In all ages, dress represents a kind of social culture, which embodies a person's knowledge and
aesthetics ,it is a person's identity, temperament, and the inherent quality wordless recommendation.
In a sense, the dress is an art, dress can convey emotion and meaning that isn't even use words can
replace. In different situations, dressing oneself appropriately and moderately people, give a person a
favourable impression, and dressing inappropriately, then lower the one's identity, and damage his
own image.
In a social situation, appropriate dress is a polite behavior, to a certain extent,

it directly

influences the interpersonal harmony.Influnce factors of the dressing effects, the important one is to
have a culture and elegant aesthetic ability, the so-called "Knowledge makes a gentleman"
.Second, it has a sports bodybuilding quality. Strong and handsome body is natural
condition for dressing beauty . Third is to grasp ordinary knowledge of dressing, dress principle and
dress etiquette knowledge, this is indispensable conditions that reaching the inside and outside
harmonious and unified beauty .
Westerners pay attention to identity, they ragard the clothes as the symbol,while Chinese pay
attention to lasting appeal( ).If the western dress culture painstakingly pursue to performance
beauty, and totally ignore the dress ethics, so, China dress culture retains some moral systems more
or less because it was affected by the traditional ethical values. But the most representative dress is

our country's ZhongShanZhuang, and western representative outfit is suit.

Wearing the Maosuits( ), not only we must buckle on all the buttons, but also must be
fastened collar button, and rolling up sleeves is not allowed .When wearing the double platoon suit,
you must buckle on all the buttons. Wear single side three tablets buckle suit, only can buckle up one
button or two buttons that medium and first clasp , Wear single side two claps suit, only buckle up
one button, and don't allow to buckle on single-breasted suit's all the button. When wearing a suit,
the proper wear is white shirts and a tie, the standard length of the tie is its foot arrive the strap's
bottom .
Generally speaking, ''Clothes makes the man,and saddle makes a horse .'' ( )
Although judging a man only by his appearance is not pleasant( ), but in the modern
life, dress become an more and more important part of etiquette , and dress properly or not, not only
is the embodiment of the individual grade, more it can become the scale of the consideration that
people to each other a of . The great British author Shakespeare had said: "A man's dress, which is
the most true portraiture of his upbringing, grade, and the status."(
). So in daily work and interactions, especially in the formal occasions, and dress
is a problem that is more and more important ,and we are modern people pay more attention .
Background difference between China and Western.The eastern civilization and western
civilization is boring and developing in certain social historical conditions , without which is
excellent or worse. The history of the west, it is only 200 years,a very short history and its people
from various places and they came here to immigrate,so many different nationalities and races got
together.
They embrace the oath: "As long as what we can dream of what we will be able to realize!(

)". This is the western spirit, which was built by the foundation
of heroism and devotion. With it just 200 years history, could creat the splendid civilization in
human's history , the productive forces it have created highly more than all the productivity that all
the past generation had created , this is western charm. What makes different of etiquette between
Chinese and western is the eastern and western culture different environment , and it is the root
cause . It makes the people of all countries have a totally different moral standards system and
values.

The difference between Chinese and western ideas.Eastern culture value collective and
teamly spirit, people's dependence is very strong. While western culture advocating independence
and individual freedom. For example, China focus on cultivating individual moral character,running
the family unison,manage the nation in order,and peace will prevail throughout the universe.(
) .The personality is vital, and this kind of personality is built on caring about
the country, love the collective, harmonious family, interpersonal harmony and so on basic things .
While people in the west ,their concept of legal system is stronger. In this premise, they
advocate personal freedom, and don't wish to be disturb from the government, the church or other
organizations, they all like persist themselves old ways( ). In the family , children were
taught by concept that a infusion of self-reliance . Young people are always hoped themselves can
independent early and try to get rid of parents' bundle, they don't want to rely on family and parents,
otherwise, they will lose freedom, and lose others respect for them. On this point, Chinese culture is
different.
Family is the most attentional collective life in China .Parents cherish their children more than

themselves lives and extremely want to ready everything and whatever they thought of for the
children. When children grew up and married ,parents would held a big wedding feast for their
children, when the child has their own baby who is their grandson ,they will sacrifice their old ages
to take care of her grandson, namely they give all hope on their children,and take care of the
children, over care is proved their children' self-dependence ability is poor, even in today's China
,which a planned economy to a market economy. In the transition, state-owned company worker
extremely unwilling to loss the so called "iron rice bowl"(),the dependence is the heritage of
traditional Chinese culture . The cultural differences between Chinese and western ideas, which
result in great difference between Chinese and western etiquette, and there is a big foundamental
difference.

Chinese and western to privacy different views.In the conversations, remembering not to talk
about personal business, such as age, marriage, income, religion, etc. Seeing that others buy things
cannot ask its price; If you see others return, also cannot ask where he gone or where he is from,
otherwise they will disgust at you , usually western use the sentence of "nose come into the
somebodys private life " to express their disparagement to the people who asked.
While in China, people take littal attention to boundaries of privacy, people would not care
about others in their own lives and not take any behavior to people who want to get a general
understanding. But between Chinese and American people, Chinese always take very common
words to ask each other familys life , Americans might think you violated his privacy, having a
hidden purpose, and a business would probably have be killed.
When Chinese people meet we often like noding heads and shaking hands or to salute with

the hands folded ( ), or slightly take a bow then shake hands, while the
Westerners think the bow seemed inferior. In the West, especially in European and American
countries, hugging ritual is very common manners when you meet and leave, kissing faces and kiss
the hand ritual are also very common manners among westerners. Shake hands date from western
human half-barbaric half civilized period. Today this habit gradually is regarded as meet and leaves
shaking riyual, and it have been accepted by most countries in the word . In our country, the
handshake ritual not only it is often used when people meet and leave, but also it is as a common
behavior in congratulations and appreciate or encourage each other and so on some occasions. So it
is the most widely used etiquette in social communication. The etiquette of meeting and leaving
grandually evolve to today is "hello" and "goodbye" two phrases. If we want to give more polite
behavior ,we will shake hands again with each other. In the disease popular today ,this habits of
shaking hands, which shows to us is more concise ,health and decent. However, in western countries,
meet will first touch the face , kissing ritual and kiss the hand ritual, this let us very uncomfortable
and also cannot accept it.

Differences in education.Etiquette education in China is deeply influenced by cultural

and moral decency in the prominent position; etiquette education in China emphasizes
the moral law of etiquette education and the integration of practice; etiquette education
in China shows characteristics of a strong state intervention. While in the west, the
combination of Etiquette Education and Moral Education of School Ceremonies can be
found in moral education of the Western countries that etiquette is the major subject of
moral education. On the moral lesson in many countries, people often teach students

the etiquette knowledge in direct way. The Western countries pay attention to
comprehensive permeability of moral education, rather than forcefully indoctrinate.
Etiquette education is not accepted. They are generally not allowed to insist on
instilling certain values. They think the values of education can not be limited to a few
hours teaching in a day, but they pay attention to diversifying the form of moral
education in schools.
In educational culture, there are many differences in various educational level between
Chinese and western developed countries, and responesd in different forms. Untill today , higher
education of the differences between two countries is more and more wide. In American universities,
according to the individual elective subjects the students can imply credit system( ). Different
subjects its credits is different, as long as a student fufill enough credits who can graduate and get
diplomas and degrees. Previously, we can see from relevant newspapers in the United States, the
student obtained several degrees, this is normal. Now we can understand American university system
is very flexible, college students studying at the college can learns a few professional course, and
just take enough credits they would be able to obtain the professional degree.While in Chinese
universities, where just confirmed professional direction, a persons life, his only lifetime is engaged
in a profession, it is possible to ignore his potentials in other respects. And, some aspects of language
in Chinese education also different with westerns. In China there are "", but in America, it is
not this word, they think it is considered bad manners,this is a form of discrimination.
In the thinking mode, the Chinese thinking are abstract, westerners is more specific. The
Chinese way of thinking from is from large to small, such as address from a national, provincial,
municipal and county, township and village, etc, which embodies the overall thinking of the Chinese

orders, namely nature and human in a whole (coexsitence of human and nature( ))world.
On the contrary, westerners are from small to large, from point to surface, they think the whole is
made up by parts. The same way, but not the same content and results, which allows us to ponder.

Different of religion.Buddhism was introduced into China for more than a thousand
years, people believe in that there is "the Lord Buddha"( ) in the world, and this related to
many languages, such as . "" etc. The influence of religion in
the western society is profound, it involves in political, economic, social, and all aspects of life,
especially of Christian cultures influence on English countries is more deep and rooted. In in many
western countries, especially in Britain, people believe in Christianity( ),and they always
says"God help me". They always get marrige in church.

Chapter three Theoritical Foundations

1. Important Symbol of Human Civilization
Protocol is the product of the historical development of social etiquette. It has distinctive
characteristics of the times. People have different understanding of the content of the protocol in
different ages for different ethnic awareness. The definition which is the origin of the earliest
civilization culture is generally not in doubt. Etiquette is the standard of human civilization. It is also
an important part of the community. A nation which has a good quality of the nation is a polite and
compliant one. The formation of educational attainments is a gradual process. Therefore, every
country in the world considers doing things properly as a symbol of civilization.
2 .The Immortal Essence of the Western Civilization

Modern etiquette is evolved from the traditional rituals. The ceremony combines with criteria and
become immoral essence of the Western civilization. Along with the development of the times, the
nations, and the regions aesthetic requirements, etiquette become the tool which pursuits the beauty
of the life and the society.
3 .The Integration between Chinese and the Western Ethics
In life , Chinese emphasize spirit feeling while westerners pay attention to practical. Chinese
like complicated matters, while the westerners like simple and not willing to make oneself live too
tired. Many Chinese think westerners are pure,it mesans just a little silly, or like a child,we can say
that childlike innocence heavy. Chinese friends and co-workers is very optional , and inviting others
without visiting for each other, determining the time to visit others without formal ask permission.
But Americans are not have this habit,and they think this behavior is impolitely. Usually ,if someone
agree with you , you can exactly have a appointments. Don't get other's answers anytime when they
dont want to say ,or it is the impolite behavior. When you are free ,never call you forengin friendand
have a chatting ,it is also be viwed as disturb others private time and wrong behavior.
From real life, we can obviously understand the China and America has it's own culture ,the
history culture create their life altitude. Etiquette, it is whole society civilization foundation, is the
social civilization is the most direct the most comprehensive presentation. China is a land of
decorum with a bright 5000 years. Chinese civilization and culture in the world far-reaching
influence. Although the American cultural etiquette is not very long and history is not very pure.It's
culture etiquette is very impressive to the world . Western culture etiquette is as a mentally medicine
for China,we should learn many and we should take all the culture etiquette of our coutry to western
friends. We are learn from each other .

4. The foundamental differences between easten and westen

Etiquette is corresponding with local thought and culture, because of different religious belief
forms the different etiquette,it is the root cause that making the worlds different religions people to
obey the different etiquette. "QuanXuePian" have said: "Chinese learning is root while
the western learning is to use( );Chinese learning is to cultivate mental
character and mind,western learning is to manage everything (
)". In performance of etiquette, western more focused on aspest of behavior and
language; And in the long history of Chinese etiquette developing process, not only their language,
but also their action has the same meanings as language, and still need what from actor's language,
action to enlightened out of something. You can understand it in the meanwhile would able to
express it in words() .Oriental civilization and western civilization is emerging
and developing in certain social historical conditions,a clution is

not a one is the excellent or

worse.
5. The Island culture and Marine type culture
Their own cultural formation are based on the difference of geographical environment, we can
distinguish Chinese and western culture as Island culture and Marine type culture which so called
"yellow civilization" and "blue civilization". The unique features of a local environment

always give special characteristics to its inhabitants . At the

same time it illustrate the natural environment has the huge influence on personality
forming. Personality is the product of the two aspects which not only peoples congenital
organizations but also

people in their lifetime, especially in the surroundings of

growing period. This environment not only includes social environment, but also

includes the natural environment. The natural environment has subtle effect for
people ,which make the person consciously or unconsciously get some edification and
influence. Marx( ) have pointed out that" Different commune in their natural
environment, and have found the different production material and different life
materials. Therefore,the way they produce and the way they live ,also the product is
different. "
6. Ethic culture and the culture of Utilitarian type
According to the value orientation( ) of both sides of Chinese and western, we can
summarized Chinese and western culture as ethic culture and utilitarian type of culture. Chinese
traditional ethics is value justice above material gains(). At the same time, utilitarianism
always in western societies dominated, plays a leading role. In the west , social values is
complicated, but western society put personality as their standard, pursuiting of value target is the
realization of a man, they think the rights and interests is sacrosanct, borned, inherent.
7. Harmonious culture and resistance type culture
According to the different specific form of the Chinese and western culture, we can put the two
different culture for harmonious culture and resistance type culture. When

dealing with

relationship between human and nature, Chinese traditional culture focused on claims " Coexsitence
of human and nature ()", emphasizing respect nature, following the natural rules, pursuing
to harmony between man and nature. Western culture on natural exploration and conquer never
stops. Westerrners always explore the

mystery of nature and to conquer and dominate the

nature,becoming the natures host. Since the ancient times the western society distinguish and

oppose between nature and human, nature is only being known, utilization and a purpose to conquer,
it emphasized that humans independence and enterprise ,pursuing to freedom and independence.
Clutions : From all the discussions above, we can see there are three main differences between
Chinese etiquette and the Western etiquette. The first one is different origins of Chinese etiquette and
the Western etiquette. In China, etiquette is equal to courtesy and ceremony. In the West, the word
etiquette used to mean keep off the grass. The second one is the differences of eiquette and the
Western etiquette.The third one is the differences of educations.
Chinese and western culture each has its own characteristics, each have each benefits. But we
Chinese do have many places need to westerners learning, only accept others' benefits, know my
own shortcomings, we will be better development, will be faster progress!
Anyhow, from the above aspects can be seen, the contrast between Chinese and western culture
differences caused distinct business etiquette. In today's world of globalization degree deepening,
business affairs personage to be successful international business contacts, it must cultural level
understanding and knowledge of international business etiquette, timely adjust their own etiquette
behavior and to avoid the unnecessary misunderstandings, and finally put into international business
activities smoothly!
Acknowledgement
I would like to take this opportunity to thank my tutorZhang Li, who offered me academic
and constructive advice on composing this paper. His encouragement and help are worthy of high
acknowledgementsAt the same time, I want to thank my roommates, who offered me excellent
environment to write my paper.

And I would like to take this opportunity to thank all teachers for their hard work and constructive
advice.
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