AIM Initiative

Boosting Foreign Investment

into the Mediterranean
The Proposal by France
A Joint Presentation by:
National Authorities
Local & Regional Authorities
The City of Marseille

EuroMed Seminar on Investment

Brussels, 4 July 2005
 Message introductif

Paris, le 15 juin 2005

Réunis à Luxembourg les 30 et 31 mai 2005, les trente-cinq Ministres euro-méditerranéens des Affaires
étrangères ont confirmé que « le rythme des investissements directs nationaux et étrangers restait
trop lent dans les pays partenaires » du Sud de la Méditerranée et qu’il convenait d’accroître la
coopération, en vue d’attirer ces investissements et d’accélérer le développement économique de la
région.
Là réside précisément le rôle d’ANIMA, Réseau Euro-méditerranéen d’Agences de Promotion des
Investissements basé à Marseille, qui a largement contribué, depuis 2002, à l’élaboration d’une
stratégie et à la mise en œuvre d’outils d’attraction des investissements directs étrangers vers la
Méditerranée. Tous les partenaires du processus de Barcelone sont désormais convaincus de l’utilité
de l’action ainsi engagée.
ANIMA, ainsi que ses partenaires locaux et nationaux, suggèrent logiquement d’aller plus loin. Ils
proposent une nouvelle approche, « l’accélérateur des investissements en Méditerranée (AIM)».
Celui-ci prendrait la forme d’une organisation pérenne, installée à Marseille, plate-forme économique
et financière, qui nourrit l’ambition de devenir la capitale régionale de la coopération sur
l’investissement.
Conscient de l’urgente nécessité de promouvoir les investissements dans la région méditerranéenne et
connaissant les atouts présentés par la Ville de Marseille, la Communauté Urbaine Marseille Provence
Métropole, la Région Provence-Alpes-Côte d’Azur et tous les organismes associés, le Gouvernement
français accompagne très volontiers leur initiative et encourage ses partenaires au sein du processus
de Barcelone à la soutenir.
André Janier
Ambassadeur de France auprès du Processus Euroméditerranéen

July 2005 France & the AIM Initiative 2

 Introductory message

Paris, 15 June 2005

At a meeting in Luxembourg on 30 & 31 May 2005, the thirty-five Euro-Mediterranean Foreign Affairs
Ministers confirmed that “the rhythm of domestic and foreign direct investments remained too slow
in the South-Mediterranean partner countries” and that it was advisable to increase co-operation
with a view to attracting more investment and accelerating the economic development of the region.
This is precisely the role of ANIMA, the Euro-mediterranean Network of Investment Promotion
Agencies, based in Marseille, which since 2002 has contributed to a large extent in the development
of a strategy and the implementation of tools for the attraction of foreign direct investment into the
Mediterranean. All the partners of the Barcelona process are now convinced of the usefulness of the
action undertaken.
ANIMA, like its local and national partners, logically suggests going further. They propose a new
approach, "the Accelerator for Investments in the Mediterranean (AIM)". This initiative would take
the form of a perennial organisation, situated in the economic and financial platform of Marseille, a
city which nurtures the ambition to become the regional capital for co-operation on investment.
Conscious of the urgent need for promoting investment into the Mediterranean region and knowing the
advantages as presented by the City of Marseille, the Communauté Urbaine Marseille Provence
Métropole, the Région Provence-Alpes-Côte d’Azur and all other associated bodies, the French
Government accompanies this initiative whole heartedly and encourages its partners within the
Barcelona process to also give their support.
André Janier
Ambassador of France for the Euro-Mediterranean Process

July 2005 France & the AIM Initiative 3

 Content

The Mediterranean FDI challenge

The need for a strong recovery
MEDA expectations
ANIMA’s achievements and momentum
The needed response
The AIM initiative
Proposed scenario
Organisation
Why such a proposal?
Interest for the Mediterranean partners, the EU, Marseille and France
AIM, an international location
AIM in Marseille, a melting pot
Marseille, an economic, financial and knowledge hub
Marseille, a perfect place to drive this initiative forward
Facilities
Technical support
AIM within Euroméditerranée
Political and financial support
The start of an open and staged process…
Testimonials
Commitment by the Mayor of Marseille
July 2005 France & the AIM Initiative 4
 Why a global investment approach
in the Mediterranean?

As of 2010 the Euro-Mediterranean region will become the biggest

free trade zone worldwide … based on existing European standards
With a global GDP of €600bn, the MEDA region itself is half of China
… and much more accessible to us
There are strong potential development synergies between the
North and the South of the Mediterranean
The MEDA business environment is becoming more and more
welcoming
We must however recognise the weaknesses and the impact of
stereotypes –non-serious Mediterraneans, conflicts, islamism…-

July 2005 France & the AIM Initiative 5

 The Euro-Med challenge

GDP per capita 2002, World Bank

The biggest economic divide in
the world (cf. ANIMA)
Ratio of 1 to 10 in GDP per capita
This gap is increasing!
New
Imbalanced relationship EU-15: members-
For EU, MEDA is only 6% of trade; for 22,689 10 : 5,373
MEDA, EU represents 50%! US$ US$
EU is the 1st investor in MEDA, but
invests only 5% of its FDI worldwide! MEDA-10: 2,360 US$
Need to create 40 million jobs in the next decade to
maintain the current MEDA unemployment rate
This implies a high MEDA growth
(7%/year), which cannot be only
endogenous
Foreign investment is a must!
July 2005 France & the AIM Initiative 6
 Facing the Euro-Med challenges
We have a responsibility to work together

Better to be active …
The do-nothing scenario: major risks!
The pro-active scenario: transform these risks into opportunities…
Our value added
Southern Mediterranean countries have been our colleagues for
centuries… we know each other
We have good experience in attracting investments
We can help in improving our global Mediterranean image
Together, we shall be stronger in competing against other large economic
blocks
We may help in South-South integration and reforms
Now is the time for a reinforcement of the Barcelona process
Let us prepare together a better decade for the Mediterranean

July 2005 France & the AIM Initiative 7

 We want to use the ANIMA momentum

We are convinced of
The vital importance of foreign direct investment (FDI) for our countries
The effectiveness of the ANIMA approach
The need for a sustainable joint effort
The political interest of French authorities at every level (national,
regional, local)

We confirm our engagement to take an active role

In the partnership process
In the installation of a common structure
In its action plan
By supporting it politically, materially and financially

July 2005 France & the AIM Initiative 8

 We support the new AIM initiative
introduced by ANIMA

Let’s go up a gear!
Use the ANIMA successful recipe and take it further
Ambitious objective of recovering normal FDI
Ê Accelerator for
levels into MEDA ($30 to 40 billion per year) Investments in
Need for some form of organisation the Mediterranean
A balance between central team and partners
Necessity of an efficient work platform for the network

We offer the Marseille hub

Facilities (offices, meeting space…)
Technical support (partner IPAs)
Financial support (local operational expenses)
Political support (commitment, events, media…)

July 2005 France & the AIM Initiative 9

 Proposed scenario
A look towards the future …

From now…
A 7-person EU team welcoming
several MEDA secondments, experts
and interns in Marseille (10-12 staffs)
Nice temp. offices in the Docks
ANIMA offices in
Partners associated to ANIMA
Marseille thanks to
…to 2007 Home Sweet Home Euroméditerranée
project transferred
AIM is launched to encourage
from Provence
investment projects into MEDA Promotion
A 15-person team (50% MEDA) fully
dedicated to the action plan
New offices in Euromed Center
On-line work with MEDA IPAs, via
Intranet, videoconferencing, shared
data bases and high-tech tools Some efficient
A strong and organised support from Training room partners in
local/regional IPAs supplied by AFD Marseille /Provence

July 2005 France & the AIM Initiative 10

 The AIM organisation
Draft proposal

The AIM «Community» The AIM «Organisation»

Institutional and Technical Association composed of
Partners : MEDA countries; founding MEDA and European
interested European countries; Ê Accelerator for countries
national and regional investment Investments Administrative, technical and
promotion agencies (IPAs); the
European Commission; other in the financial responsibilities as
outlined in the association Partner
international partners (EIB, Mediterranean
relationship (for missions,
World Bank, AFD, CCI, NGOs ...); financiing etc ...)
private sector; research and
training centres Role
The AIM executive
Role Juridical personality and
arm responsibility for the programme
Supervision, strategic goals, A management team
partnerships, advices, follow-up (See AIM proposals: investment
dependent for its promotion in the countries
on achievements functioning on AIM, put at bordering the Mediterranean;
the service of the observatory; resource centre and
Association by the training etc.)
founding members
Specialised staff, incl.
staff seconded by IPAs
Role
Implement the programme

July 2005 France & the AIM Initiative 11

 Why such a proposal?

Interest for the Mediterranean partners

They will be the main beneficiaries… ideas, projects, investments, image, transfer of
know-how and partners…
Benefits for the EU
The best way to build upon that already achieved by ANIMA
The decentralised AIM approach puts MEDA countries at command
The proposed support is key in making the MEDA FDI strategy successful
Value-added for France
France is at the forefront of Euro-Med dialogue and a major investor in MEDA
After the enlargement to East, need to rebalance the EU towards the South
Lyon
Possible triangular investments World or EU / France / MEDA
Barcelona Genova
Marseille

Marseille, keystone of the Mediterranean arch

Marseille, as a Mediterranean capital, may play an helpful role of go-between
A major economic & financial hub is being built in Marseille-Euroméditerranée
In Marseille, AIM will be well connected on a global scale
Marseille is a cosmopolitan city, filled with exchanges and opportunities…

July 2005 France & the AIM Initiative 12

 AIM in Marseille & Provence
An international location

Well-connected – central location for traffic and trade

15 million people per year pass throughMarseille & Nice airports, 100 international
routes
3rd largest port in Europe, 1st in the Mediterranean, 200 regular routes
High speed train to Paris (3 hours), London and Brussels, to be extended to Milano
and Barcelona etc.
The biggest high speed telecoms hub in Southern Europe (34 operators and 4
strategic underwater cables connecting Europe to Africa and Asia etc.)

July 2005 France & the AIM Initiative 13

 Marseille, a melting pot
Languages

Marseille has long been an international city

Historic vocation thanks to its port (2,600 years!)
Geographic positions at the centre of the Mediterranean Arc between
Spain and Italy and at the interface of Europe and the South
A mixed and multilingual population

8,144 Algerians 4,208 Tunisians 3,392 Moroccans

1,108 Chinese 180 Japanese 204 Turks

Nationals of North Africa, Middle Concentration of EU nationals resident in France

East and Far East employed in having Dutch, English, Flemish, German, Italian,
services in Marseille Portuguese or Spanish as their mother tongue

July 2005 France & the AIM Initiative 14

 A melting pot
The gateway to world cultures

Marseille, named by News Week as one

of the 8 global emerging « Cultural
Meccas » (September 2002), holds a
strong position in various internationally
prominent cultural networks
Music : World Music and Rap linked with London,
Barcelona, Algiers, Cairo, Athens and the African
capitals (CD and concerts markets, welcoming of
foreign artists, home town of many internationally-
known French musicians)
Urban Culture : Hip Hop and Street Art linked
with Rio and Dublin
Art Firsts : Musée des Arts Africains, Océaniens et
Amérindiens (international exhibitions)
Fashion : Institut Mode Méditerranée (collections
by European, Mediterranean and African designers in
residence)

July 2005 France & the AIM Initiative 15

 AIM in Marseille
An economic and financial hub

Marseille, co-signatory of the Alliance Charter with Lyon, Barcelona and

Genova
A privileged area of activity for Marseille, the Euro-Mediterranean area
12 twinnings and more than 20 co-operation agreements
Home to many large events
At the centre of the large world networks of local powers
Partnerships with international institutions
A City integrated into the dynamics of European Community activities
Only EC regional office in France and only provincial information relay to the
European Parliament …
Strong participation in Community programmes and co-operation programmes
proposed by the European Commission, in particular with the MEDA region

Lyon

Barcelona Marseille
Genova

July 2005 France & the AIM Initiative 16

 AIM in Région Provence-Alpes-Côte d’Azur
A co-operation between many Euro-Med partners

In 1999 the Région Provence-Alpes-Côte d'Azur (PACA) defined and subsequently

approved a strategy of decentralised co-operation for the period 2000-2006
With neighbouring European regions, notably in Italy (Tuscany) and Spain (Andalusia) in the form
of Interreg programmes
With several MEDA partners: Tunisia (Tunis), Morocco (Tangiers-Tetouan region), Israel (Haifa),
Palestinian Territories (Khan Younis, Gaza), Lebanon, Turkey and Egypt (Alexandria)
Med Accueil Programme for the international mobility of young people, a sort of Euro-Mediterranean
Erasmus programme (welcoming of students from PACA’s partner regions)
The PACA region supports a policy of innovation and a strong network of centres
of excellence for the attraction of investment
Aix-Marseille (France’s 2nd research centre with companies such as Eurocopter, STMicroelectronics,
CMA-CGM, Sodexho)
Nice / Sophia-Antipolis, Cadarache (CEA, future ITER location etc.), Avignon etc.
PACA has had representation in Brussels, in the form of an office, since 2000

July 2005 France & the AIM Initiative 17

 Marseille & Provence
A knowledge hub

15 major Mediterranean think tanks in Marseille

World Bank Institute (HQ for MENA), Agence Française de Développement (AFD), Institut de la
Méditerranée & FEMISE (Forum Euroméditerranéen des Instituts de Recherche Economique), World
Water Council (HQ in Marseille) & Institut Méditerranéen de l’Eau (IME), UNIDO (Organisation des
Nations Unies pour le Développement Industriel), Finances-Méditerranée, Marseille-Innovation &
Medinnov, UBIFrance (Research Department), Réseau méditerranéen des écoles d'ingénieur
(RMEI), Thétys Network (Universities of the Mediterranean), etc.

International and Euro Mediterranean meetings

For instance in the last 15 months: 1st Euromediterranean Innovation Forum (Medinnov, April
2005), Assises Méditerranéennes de l’International, (March 2005), Euro-Mediterranean Investment
Summit (January 2005), 4th Euromed Audiovisuel Conference (April 2004), 2nd World Bank Forum
on Knowledge Economy (March 2004), FEMIP Expert Committee (February 2004) etc.

Prestigious laboratories conducting research in

international economy and Mediterranean culture
More than 30 labs in Marseille and Aix en Provence, from Institut de Recherches et d’Etudes sur
le Monde Arabe et Musulman (IREMAM –part of Maison Méditerranéenn des Sciences de l’Homme
and its 300 researchers) to Centre d’Economie Régionale de l’Emploi et des Firmes Internationales
(CEREFI), Centre d’Economie et de Finances Internationales (CEFI), Centre de Recherches sur le
Transport et la Logistique (CRET-LOG), Temps, Espaces, Langages, Europe Méridionale etc.

July 2005 France & the AIM Initiative 18

 AIM in Marseille Euroméditerranée
On-going projects

A €3 bn investment concentrated over 300 hectares

Between the TGV Méditerranée railway station, maritime passenger terminals and
airport access
The most important operation dedicated to the « Euro-Mediterranean »
Strategy to welcome public and private decision centres in 3 forms
Headquarters
International trade functions
Media and telecoms

1 Musée des civilisations européennes

et méditerranéennes
2 Boulevard du Littoral
3 Archives de Provence
4 Nouveau parvis de la cathédrale
5 Pôle culture et média Belle-de-Mai
6 Nouveau quartier St-Charles et gare TGV
7 Nouveau quartier Joliette
8 Rénovation de la Rue de la République

July 2005 France & the AIM Initiative 19

 Euroméditerranée, a centre of
international business

Euroméditerranée is an international show case, welcoming for

example:
The ANIMA network and hopefully the AIM initiative…
The merger between Centre Français du Commerce Extérieur & UbiFrance
The new Museum of European & Mediterranean Civilisations
The HQ of CMA CGM, 1st French & 5th world shipping line
The HQ of DAHER, 1st French logistics group (and a company of Syrian
origin)

July 2005 France & the AIM Initiative 20

 Marseille, the right place
to drive forward the AIM initiative

Marseille’s commitment
The « Accélérateur des Investissements en Méditerranée » (AIM) will find
the right conditions in Marseille for the successful accomplishment of the
network’s objectives
The Marseille proposal, lead by the French State, demonstrates our desire to
contribute to the development of the Euro Mediterranean Partnership in the
form of 10 concrete commitements (Letter from the Mayor)

Marseille’s active participation

Facilities (offices, meeting space…)
Technical support (partnership with local and regional
IPAs, welcome team etc.)
Financial support (assistance in the AIM
financing round)
Political support (commitment, events, media…)

July 2005 France & the AIM Initiative 21

 Facilities

To respond the network’s needs, as outlined by the project

partners, in terms of its proper functioning and its need for a
flexible structure within the appropriate environment
The City of Marseille proposes the network’s hub a location with the
Euromed Center, which is currently under construction
A location at the heart of an international platform of Euro-Mediterranean
investment, finance and trade and central to the Euroméditerranée
development

The City will provide AIM with appropriate office space

The City of Marseille commits itself to finance offices for a team of 15
people in a seafront location at the heart of Marseille

July 2005 France & the AIM Initiative 22

 AIM in Marseille Euroméditerranée

Available offices in the Euromed Center platform

A55 to Airport A7 to Paris / Lyon
N

TGV Station Ilot M1 (11 000 m2)

Available 2nd half 2007

Vieux Port
Coeur Méditerranée (7 000 m2)
Available 1st half 2007

July 2005 France & the AIM Initiative 23

 The Euromed Center platform,
a turnkey solution

Role of institutions in the international platform

UBIFRANCE, French Agency for International Trade : 130 employees in place since
2004
International Institute of Management
AFD Nord Sud Campus, a « business university » for the French Development
Agency
Other needs
The availability (supplied by private operator) of meeting, conference and congress
rooms
Accommodation to welcome foreign visitors (600 rooms in 2, 3 and 4* hotels)
A quality, attractive environment (shopping, sport, culture)

Ê Accelerator for
Investments in
the Mediterranean
July 2005 France & the AIM Initiative 24
 Technical support
An abundance of local & regional partnerships

Public partners
More than 10 local organisations have shown an interest in assisting
ANIMA: IPAs such as Provence Promotion (Home Sweet Home),
National Agencies such as Euroméditerranée or AFD (supply of offices
or conference space), experts from local authorities for training or
technical assistance (Côte d’Azur Développement, MDER PACA, etc.)
and incubators such as Marseille Innovation etc.
Marseille will continue to mobilise those locally-based bodies keen to
develop synergies with AIM
Private partners
Marseille decision-makers favour the search for co-investment on both
banks of the Mediterranean. Large companies (for example Sodexho)
form part of the Pro-Med Committee and will play a role in this task of
promoting the Mediterranean site
Co-organisation of events or initiatives
Investment promotion is undertaken in the region by promoting the
image of the region to international comapnies : Marseille will allow all
AIM partners to benefit from this, as was already demonstrated with
the Euro Mediterranean Investment Summit
Welcome of MEDA staff (secondments)
Accommodation, jobs for spouses, children’s schooling etc.
July 2005 France & the AIM Initiative 25
 Financial and political support

The ANIMA network has the support of all local public partners
Its continuation in the form of AIM will receive the same kind of support
Local public bodies support the idea of a « financing round » and the
establishment of a durable partnership
They will actively participate in the Steering Committee tasked with
preparing ANIMA’s future (AIM)
They will help in the welcoming of new personnel and the setting up of the
new structure at the heart of Euroméditerrannée
A cosmopolitan city and home to many different communities, Marseille
sees itself as a symbolic location to welcome a network based on the
development of strong co-operation whatever be the political, social or
economic differences

July 2005 France & the AIM Initiative 26


Paul COLOMBANI
Euroméditerranée
Les Docks - Atrium 10.2
10 place de la Joliette
13304 Marseille Cedex 02 - France
: (33) 491 144 523
Fax : (33) 491 144 521
Internet : www.euromediterranee.fr
e-mail : colombani@epa-euromed.fr
Thierry FELLMANN
Région PACA
: (33) 4 91 57 53 94
Fax : (33) 4 91 57 52 48
Internet : www.regionpaca.fr
e-mail :tfellmann@regionpaca.fr
July 2005
Philippe CHALLANDE
Communauté Urbaine MPM
CMCI
2 rue Henri Barbusse
13001 Marseille - France
: (33) 495 095 000
Fax : (33) 495 095 501
Internet : www.marseille-provence.com
e-mail : pchallande@mairie-marseille.fr
Bernard YVETOT
AFII - Invest in France
: (33) 1 4074 73 12
Fax : (33) 1 4074 73 8
Internet : www.afii.fr
e-mail :bernard.yvetot@afii.fr
France & the AIM Initiative
Your contacts
Véronique MARCAULERY
Ville de Marseille
Mission des Programmes
Privés et Européens (MIPPE)
CMCI - 2, rue Henri Barbusse-13001-
Marseille- France
: (33) 4 91 14 57 32-
Fax : (33) 4 91 14 57 31-
Internet : mairie-marseille.fr
e-mail : vmarcaulery@mairie-marseille.fr
Ambassadeur André JANIER
Ministère des Affaires
Etrangères
: (33) 1 43 17 75 11
Internet : diplomatie.gouv.fr
e-mail: andre.janier@diplomatie.gouv.fr
27
 Testimonials

Euromediterranean Conferences of Ministers

Conference of Dublin, May 2004
Conference of Caserta, October 2004
Declarations by Ministers
MEDA Ministers
EU Ministers
Declarations by IPAs
MEDA IPAs
EU IPAs

These are only examples of support, among numerous letters, mails

and documents showing a strong interest for a common Euro-
Mediterranean approach concerning investment promotion

July 2005 France & the AIM Initiative 28

 Euro-Mediterranean Conferences of Ministers

« Ministers acknowledged the « Ministers recalled the achievements of Euro-

success of FEMIP activities (…). Mediterranean industrial co-operation since the first
The importance of private ministerial conference of Brussels in 1996, notably in
investment as the main engine of the field of investment promotion, creation of
growth and job creation in the business support networks and mechanisms for trade
region was recognised. (…) facilitation. In particular, they stressed the merits of
Ministers agreed to work to regional, pro-active initiatives to improve the
improve the climate for image of the Mediterranean partner countries as
encouraging private investment. In a promising region for inward investment in the
this respect, they also welcomed manufacturing and services industries. Concerted
the work of the ANIMA efforts should continue in the field of investment
network of investment promotion, with a particular emphasis on the removal
promotion agencies which, of remaining barriers to investment, image
subject to a positive evaluation, building, economic intelligence, investment
should continue to be supported. » targeting, project generation and networking. »

Euro-Med mid-term meeting of 5th Euro-Mediterranean Conference of

Ministers of Foreign Affairs, Ministers of Industry, Caserta, 4
Dublin, 5-6 May 2004 October 2004

July 2005 France & the AIM Initiative 29

 Support from MEDA Ministers
Common declaration

Jordan, Algeria, Egypt, Morocco, Syria, Turkey

Euromed Investment Summit, Marseille, January 13, 2005

July 2005 France & the AIM Initiative 30

 Support and proposal of Cyprus
CYPRUS REPUBLIC
“At the beginning of my brief intervention I mentioned a two-level
effort: the “regional” effort and the “national” effort.
On a national level, it is necessary to implement all that we agree on,
through the introduction of the necessary internal reforms of a
legal and administrative nature. It is of utmost importance that
the Governments create the necessary, attractive political and
economic environment.
This environment needs to support the initiatives of the private sector,
which is a vital partner in this difficult task.
Having common goals and strategy does not suffice. It is necessary
to transform the strategy into an action plan with concrete
measures and implementation tools. To this effect, I propose the
establishment of a “Mediterranean Investment Promotion Agency”.
This Agency could be created with the initiative of ASCAME (The
Association of Chambers of Commerce and Industry of the
Mediterranean) and UMCE (Union of Mediterranean Confederations
of Enterprises).
The main functions of the “Mediterranean Investment Promotion
Agency” will be the promotion of the Mediterranean region as a
whole, as an attractive region for investment, through the
organizing and participation in investment road-shows, exhibitions,
seminars etc.
MIPA, the Mediterranean Investment Promotion Agency, will
undertake the organizing of meetings with potential investors etc.“
Mr Yiorgos Lillikas, Minister of Commerce, Industry & Tourism of the Republic
of Cyprus, 5th Euro-Mediterranean Conference of Ministers of Industry
July 2005 France & the AIM Initiative
(October 2004, abstract)
“Because the establishment of new full fledged Institutions (and not
just virtual ones) leads to worries regarding their funding. Allow
me to propose some solutions:
Each national Investment Promotion Agency could contribute by a
nominal amount to the total budget of the “Mediterranean
Investment Promotion Agency” (MIPA) at pro rata of GDP of each
participating Med Country, as an annual membership. This
amount can be accounted for, in the Meda budget earmarked for
each Meda country, agreed on a bilateral basis.
Additional funding could also emanate form contributions and grants
from private and public organizations. This structure of funding
will motivate the National Investment Promotion Agencies, the
Public Institutions and the enterprises of the region to actively
participate in MIPA´s activities. Cyprus could host the
Mediterranean Investment Promotion Agency since its
geographical position puts it in the centre of the
Euromediterranean region.
A second proposal refers to the development and adoption of a
“Mediterranean Investment Policy Charter”. This Charter will allow
us to reach a common investment policy, and a harmonized
investment and entrepreneurial environment. The Investment
Policy Charter will enhance the “Mediterranean Charter of
Enterprise” and will lead to the realization of our goals.
Should these proposals be of acceptance to you, I suggest that this
Ministerial Conference assign to the Euro-mediterranean Working
Party the working out of a Plan of Action and the development of a
detailed proposal, to be submitted for approval to the next
Ministerial Conference.”
31
 Support from the Ministry of Foreign Affairs
Malta

July 2005 France & the AIM Initiative 32

 Support from the Ministry of Foreign Affairs
France

July 2005 France & the AIM Initiative 33

 Support from other Ministers
France

« Il me semble clair que développer les investissements est un enjeu vital. La charte va
nous permettre d’améliorer le climat des affaires, et, dans la foulée, d’augmenter les
investissements vers la région euroméditerranéenne. Il convient donc de poursuivre la
dynamique d’identification et d’accueil de ces investissements, comme nous le faisons
avec succès avec le réseau ANIMA, qui fédère les agences de promotion des
investissements de la région. Il conviendra donc d’apporter dans ce domaine un soutien
financier adapté. »
Mr. Patrick Devedjian, Minister of Industry, France
Caserta Euromediterranean Conference, 3 &4 October 2004

« Le développement de l'investissement direct étranger (IDE) dans les pays MEDA est
d'une importance stratégique à la fois en termes d'injection de capital et comme vecteur
de modernisation du tissu économique et social. Aujourd'hui, la "région MEDA" draine
moins de 1 % du total mondial des flux d'IDE. L'Union européenne n'injecte dans cette
région que moins de 5 % de ses investissements privés mondiaux.
Le projet européen de créer l'APIM – Agence européenne pour les investissements en
Méditerranée – est à cet égard très important. En préfiguration de cette possible agence
européenne, la Commission européenne, à la suite notamment de la conférence euro-
méditerranéenne de Klagenfurt à la fin 1998, a mis en place le programme ANIMA
(Réseau des agences de promotion des investissements dans la région Méditerranée). Ce
programme est placé sous l'égide d'un consortium conduit par la France et auquel
participent l'Italie et le Maroc, ce consortium étant également lié par des partenariats
avec 11 autres pays du Sud et de l'Est de la Méditerranée et plusieurs agences de
promotion des pays et collectivités d'Europe.
L'AFII – Agence Française pour les Investissements Internationaux – a été désignée
comme "pilote" et comme "Unité de gestion du programme". L'AFII que préside Madame
l'Ambassadeur Clara GAYMARD, a décidé de localiser à Marseille, dans le périmètre de
l'opération d'intérêt national Euroméditerranée, une antenne chargée de conduire une
part conséquente de ce programme.
La réussite du programme ANIMA, qui comprend à la fois de nombreux séminaires de
formation, la réalisation d'études sur les IDE en Méditerranée et la création d'un site
Internet, est majeure. Si l'Union européenne décidait vers la fin 2003 de créer l'APIM,
Marseille serait bien entendu candidate à sa localisation, la France étant, je le rappelle, le
premier émetteur d'IDE vers le Sud. »
Mr. Renaud Mmuselier, Secretary of State for Foreign Affairs, 5 + 5 Conference
of Minsiers of Foreign Affairs, Sainte-Maxime, 9 & 10 April 2003

Minister of European Affairs Minister of Industry and Secretary of State

for Foreign Affairs
July 2005 France & the AIM Initiative 34

The 2nd ANIMA Conference Declaration (Oct. 2003)
The ANIMA European and Mediterranean IPAs gathered in
Marseille on October 22, 23, & 24, 2003 (in the presence of
the European Commission on Oct. 22), under the auspices of
the ANIMA network,
Taking into consideration:
The Euro-Mediterranean partnership;
The contract signed between the Commission of the European
Union and AFII-Invest in France Agency aimed at developing
a Euro-Mediterranean Network of Investment Promotion
Agencies(…);
Considering that their primary objectives are:
To significantly foster the flow of foreign direct investments to
the Euro-Mediterranean countries;
To favour the evolution of all MEDA IPAs into fully professional
and networked agencies working in co-operation in a
competitive environment;
To enhance the business-friendly framework and image of the
region for investors, as an important destination for FDIs;
Considering also that:
The attraction of international investments is vital for the
economic development and prosperity of the Euro-
Mediterranean region;
A reinforced co-operation between MEDA and EU countries, and
particularly among MEDA countries, isnecessary for the
creation of a balanced, open and prosperous economic area
associated to the EU;
The creation of a Euro-Mediterranean entity for investment
promotion will improve the image of the region, reinforce the
momentum of economic reforms, and increase investment
flows to MEDA countries;
July 2005 France & the AIM Initiative
Support from MEDA IPAs
Declare the following:
a. The European Commission and the Governments of the
Euro-Mediterranean region will be informed about the need
for the creation of a sustainable co-operation entity on
investment promotion (“Mediterranean Investment
Promotion Agency-MIPA”);
b. In this respect, it is recommended to establish a “MEDA
IPAs Steering Committee”, working in association with Prof.
Dr. Ibrahim Souss on the basis of the recommendations
made in his audit report on the ANIMA project, with the
objective of developing an Action Plan for the creation of
MIPA;
c. The Action Plan will be presented for approval to the
concerned national bodies before its submission to the
conference of Ministers of Industries;
d. The 2nd phase of the ANIMA project (2004-2005) will
continue to be carried out so as to simulate the future
operation of MIPA according to the audit report
recommendations;
e. The ANIMA project management team, which is fully
entrusted by the IPA partners, will continue in its present
form and venue.
The ANIMA partners represented:
Agence Nationale de Développement de l'Investissement -ANDI (Algeria),
Ministry of Commerce, Industry and Tourism (Cyprus),
General Authority for Foreign Investment -GAFI (Egypt),
Ministry of Industry, Trade and Labor (Israel),
Jordan Investment Board -JIB (Jordan),
Direction des Investissements, Ministère de l'Economie et des Finances (Morocco),
Investment Development Authority of Lebanon -IDAL (Lebanon),
Palestinian Investment Promotion Agency -PIPA (Palestinian Authority),
Ministry of Industry (Syria), Foreign Investment Promotion Agency -FIPA (Tunisia),
Undersecretariat for Foreign Investment (Turkey),
Invest in France Agency -AFII (France),
Italian Institute for Foreign Trade -ICE (Italy) and their EU IPA partners.
Malta Development Corporation -MDC (Malta) was not represented at the meeting.
35
 Support from MEDA IPAs
Machrek

Jordan Investment Board GAFI -Egypt

July 2005 France & the AIM Initiative 36
 Support from EU IPAs
Malta

Malta Enterprise
July 2005 France & the AIM Initiative 37
 Support from EU IPAs
France

Côte d’Azur Développement City of Lyon

July 2005 France & the AIM Initiative 38

Marseille commits itself to AIM
The Accelerator for Investments in the Mediterranean will
find in Marseille the right environment for the accomplishment of
the objectives of the ANIMA network partners.
The Marseille proposal, supported by the French State,
demonstrates our desire to contribute to the development of the
Euro-Mediterranean Partnership in the form of 10 concrete
commitments:
1. The ANIMA network has received the support of all local public
partners: its continuation will receive the same kind of support.
2. The Marseille decision-makers favour the search for joint
investments on both banks of the Mediterranean and the creation
of North-South synergies. Large companies form part of the
ProMed Committee and will play a role in promoting the
Mediterranean site. The City of Marseille and its partners will work
towards obtaining the support of the private sector in terms of the
objectives laid out by the Investment Promotion Agencies.
3. Marseille will also mobilise those organisations, such as the French
Development Agency, UNIDO, the World Bank and Ubifrance, who
are present locally and may wish to participate in the form of
technical assistance or synergy creation.
4. Marseille Euroméditerrannée as a location will allow the future hub
both a European and international dimension. The functioning of
a largely decentralised structure on the Southern shores will be
encouraged by the telecommunications and transport centre that
exists in Marseille thanks to the consular and international bodies
already present.
5. Investment promotion is undertaken in the region by promoting
the image of the region to international companies: Marseille will
allow all AIM partners to benefit from this, as was already
demonstrated at the Euro-Mediterranean Investment Summit.
July 2005 France & the AIM Initiative
Concluding message
6. As a place that welcomes many foreigners, Marseille has been able
to develop both its tourism and conference activity:
representatives of the MEDA countries will be both welcomed and
supported in their investor relations.
7. A natural and historic interface between the Mediterranean
countries and Europe, Marseille will continue in its policy of
promoting the Euro-Mediterranean site for the benefit of the AIM
project.
8. Local public bodies will support the establishment of a financing
round and of a durable partnership. They will actively participate
in the Steering Committee tasked with preparing ANIMA’s future
and help in the welcoming of new personnel and the setting up of
the new structure at the heart of Euroméditerranée.
9. To respond the network’s needs, as outlined by the project
partners, in terms of its proper functioning and its need for a
flexible small structure within the appropriate environment, the
City of Marseille proposes the network’s hub a location within the
Euromed Center, a location at the heart of an international
platform of Euro-Mediterranean investment, finance and trade,
and central to the Euroméditerranée development.
10. The City will provide AIM with appropriate office space. In effect
this means a financial commitment for international standard
offices in a seafront location at the heart of Marseille.
A cosmopolitan city and home to many different communities,
Marseille sees itself as a symbolic location to welcome a network
based on the development of strong co-operation whatever be the
political, social or economic differences
Jean-Claude Gaudin
39

Marseille s’engage en faveur d’AIM
L’Accélérateur des Investissements en Méditerranée
trouvera à Marseille les atouts et le terreau nécessaires à
l’accomplissement des objectifs des partenaires du réseau ANIMA.
Le projet de Marseille, porté par l’Etat français, illustre notre
volonté de contribuer au développement du partenariat euro-
méditerranéen par dix engagements concrets :
1. Le réseau ANIMA a reçu l’appui de tous les partenaires publics
locaux : sa poursuite fera l’objet de la même dynamique de
soutien.
2. Les décideurs marseillais sont favorables à la recherche de co-
investissements sur les deux rives de la Méditerranée et à la
création de synergies Nord Sud. De grandes sociétés privées
participent à cet effort destiné à promouvoir le site Méditerranéen
au sein du groupe ProMed. La Ville de Marseille et ses partenaires
œuvreront à obtenir le soutien de ces acteurs privés en faveur des
objectifs poursuivis par les Agences de Promotion des
Investissements.
3. Marseille mobilisera également les organismes implantés
localement susceptibles d’intervenir en terme d’assistance
technique et de créer des synergies, tels que l’Agence Française
de Développement, l’ONUDI, la Banque Mondiale ou UBI France.
4. La localisation à Marseille Euroméditerranée apportera une
dimension européenne et internationale au futur hub et le
fonctionnement d’une structure fortement décentralisée dans les
pays de la rive sud y sera encouragé par l’ensemble des liaisons et
infrastructures de transports et de télécommunications
rassemblées ici ainsi que grâce aux organismes consulaires et
internationaux qui sont représentés à Marseille.
5. La promotion des investissements est favorisée dans cette région
grâce aux efforts déployés en terme d’image auprès des
opérateurs internationaux : Marseille s’engage à faire bénéficier de
cette dynamique l’ensemble des partenaires d’AIM ainsi qu’elle a
souhaité le faire lors du Sommet de l’Investissement en
Méditerranée.
July 2005 France & the AIM Initiative
Message final
6. Ville d’accueil pour les étrangers, Marseille a fortement développé
son activité en matière de tourisme et de congrès : les
représentants des pays MEDA y seront accueillis et aidés pour
faciliter leurs relations avec les investisseurs.
7. Interface naturelle et historique entre les pays méditerranéens et
l’Europe, Marseille poursuivra sa politique de rayonnement euro-
méditerranéen au bénéfice d’AIM.
8. Les acteurs publics locaux favoriseront l’établissement d’un « tour
de table » financier et la mise en œuvre d’un partenariat durable
en participant activement au comité de pilotage chargé de
préparer le futur d’ANIMA. Ils apporteront leur appui à l’accueil
des personnels et à l’implantation de la future structure au sein
d’Euroméditerranée.
9. Consciente de répondre aux objectifs de fonctionnement en
réseau exprimés par les partenaires du projet et aux besoins d’une
structure de petite taille, très flexible qui doit pouvoir s’appuyer
sur un environnement propice, la Ville de Marseille propose aux
API une implantation de leur « tête de réseau » dans l’Euromed
Center, plate-forme internationale d’expertise sur l’investissement,
le financement et le commerce euro-méditerranéen au cœur de
l’opération Euroméditerranée.
10. La municipalité y mettra à disposition d’AIM des locaux adaptés à
ses besoins. Cette participation de la Ville de Marseille correspond
à un engagement financier pour des bureaux aux standards
internationaux situés au cœur de la Ville et en front de mer.
Ville cosmopolite où cohabitent des communautés multiples,
Marseille se veut enfin un lieu symbolique pour accueillir un réseau
au sein duquel se développe une forte coopération quelles que
soient les divergences politiques, économiques ou sociales.
Jean-Claude Gaudin
40