PROJECT ON

COMPARATIVE ANALYSIS OF
MARKETING STRATEGIES OF PUBLIC
BANK AND PRIVATE BANKS
Bachelor of Commerce
Banking & Insurance
Semester V
Submitted by
Riddhi Dani
Roll No. 1510708

P.T.V.As
MULUND COLLEGE OF COMMERCE
S.N. Road, Mulund (west), Mumbai-400080

COMPARATIVE ANALYSIS OF MARKETING

STRATEGIES OF PUBLIC BANK AND PRIVATE BANKS
Bachelor of Commerce
Banking & Insurance
Semester V
S u b mi t t e d

In Partial Fulfillment of the requirements

For the Award of Degree of Bachelor of
Commerce-Banking & Insurance
By

Riddhi Dani
Roll no. 1510708

P.T.V.As
MULUND COLLEGE OF COMMERCE
S.N. Road, Mulund (west), Mumbai-400080

DECLARATION
I, Riddhi Dani the student of B.com . Banking &
Insurance Semester V (2015-16) hereby declare tha t I
have completed the project on Comparative Analysis Of
Marketing Strategies Of Public Bank And Private Banks

The information submitted is true and origina l to the

best of my knowledge.

Signa ture of student

Riddhi Dani
1510708

ACKNOWLEDGEMENT
F i r s t a n d f o r e m o s t , I w o u l d l i k e t o t h a n k Al mi g h t y G o d f o r
e n e r gy, s t r e n g t h , g u i d a n c e a n d h e l p t h a t h a v e a l w ay s b e e n w i t h
m e t h r o u g h o u t my w or k . I w o u l d l i k e t o e x t e n d m y s i n c e r e
gratitude

to

successful

all

those

c o mp l e t i o n

people
of

my

who

have

pr o j e c t

helped

entitled

me

in

the

COMPARATIVE

ANALYSIS OF MARKETING STRATEGIES OF PUBLIC BANK AND

PRIVATE BANKS. I h a v e r e c e i v e d h e l p a n d e n c o u r a g e m e n t f r o m
various sources in the completion of this work, while it is not
p o s s i b l e t o s t a t e a l l o f t h e m h er e . I c o n s i d e r i t m y m o s t pl e a s a n t
d u t y t o a c k n o w l e d g e m y d e e p s e n s e o f gr a t i t u d e t o m y t e a c h e r
a n d o u r c o u r s e c o - o r d i n a t or M r s . S h i l p a Th a k u r a n d M r s . Al p a
k a t i r a f o r t h e gr e a t i n t e r e s t a n d p a i n s t h a t s h e y a l l a l o n g t o o k i n
t h e c o m p l e t i o n o f t h i s w o r k . Wit h o u t t h e i r a d v i c e , c o n s t a n t
e n c o u r a g e m e n t a n d g u i d a n c e , i t w o u l d h a v e b e e n d i ffi c u l t t o
c o m p l e t e t h i s w o r k i n i t s pr e s e n t f o r m .
M y t h a n k s a r e a l s o t o o u r c o m p u t e r c e n t r e a n d s t a ff l i br a r y
t h a t h a s a l w ay s h e l p e d m e w h e n e v e r i r e q u i r e d t h e i r h e l p .
F i n a l l y my s p e c i a l t h a n k s t o my p a r e n t s , f r i e n d s f o r t h e i r c o n s t a n t
s u p p o r t a n d a s s i s t a n c e , t o m a k e t hi s p r oj e c t w or t h p r e s e n t i n g
before you.