Nickelodeon and Viacom Consumer Products showcases its biggest year yet

Last night, Nickelodeon and Viacom Consumer Products (NVCP) showcased its burgeoning 2016/17
property portfolio at the annual Upfront event to key retailers and licensees in Melbourne. The
presentation emphasised the networks strong positioning across all of its key properties including
PAW Patrol, SpongeBob SquarePants and the unbeatable Teenage Mutant Ninja Turtles.
Jihee Nam, General Manager for Nickelodeon Australia and New Zealand said: We have started this
year on a very strong note we are the Number One kids network for 0 12 year olds and our preschool channel has grown 48% over the last year, ranking Number One with GBs co-viewing the
channel with their kids. This is testament to the quality of our existing and new content which
translates so effectively across all platforms of our business.
Nickelodeon refers to this multiplatform approach as the Nickelodeon Difference, which includes
two TV channels, apps and digital sites, consumer products, marketing, on-the-ground events and
recreation touchpoints. And there seems to be no slowing down for the network, especially the
incredible growth of its pre-school channel.
Mark Kingston, General Manager and Senior Vice President for Nickelodeon and Viacom Consumer
Products Europe, Middle East, Africa, Australia and New Zealand said: Our pre-school portfolio has
never been stronger and our retail footprint is bigger than ever. I doubt anyone could say theyve
never heard of PAW Patrol it is the Number One series wherever it is launched in the world and
the Number One pre-school brand at the top retailers around the globe. Not to mention Dora and
new properties Blaze and the Monster Machines and Shimmer and Shine, which offer us endless
opportunities in the boy and girls space. Its going to be a huge year!
PAW Patrol has already collected several awards this year including 2016 Licensed Pre-school
Property of the Year at the Australian Toy Associations Product of the Year Awards and 2015 Toy
and Hobby Retailer License of the Year and Pre-school Toy of the Year. The property has been
particularly successful because of its appeal to both boys and girls. Blaze and the Monster Machines,
which is based on the STEM (Science, Technology, Engineering and Maths) curriculum and genieinspired Shimmer and Shine are also set for long-term growth with their highly anticipated toy range
to be released through Fisher Price.
Ahead of its epic 200th episode, cultural icon and Nickelodeon favourite, SpongeBob SquarePants
continues to thrive, with high profile fashion partnerships underway with German fashion
phenomenon Patrick Mohr, UK streetwear brand HYPE, Taiwans Stay Real, Brazils Reserva,
Benetton, Uniglo and a collaboration with Beatrix Ong, former Creative Director for Jimmy Choo, on
an incredible line of luxury accessories designed exclusively for high-end retailer Colette in Paris.

The Teenage Mutant Ninja Turtles property has also seen incredible success, achieving over 1.5
billion dollars in global retail sales and on the cusp of a second movie in conjunction with Paramount
Pictures Teenage Mutant Ninja Turtles Out of the Shadows in June. NBL basketballer Melo has
collaborated with the mean green fighting machines to create an athleisure line the first for the
business and the biggest exclusive programme Nickelodeon has ever run with U.S. retailer Macys.
Simply put, the reason for all this success is that we have incredibly popular shows and characters,
and we build fun and talked about experiences for our kids. All of this creates our awesome
consumer products business. And we could not achieve this without our incredible partners who
have been instrumental in building and maintaining our key properties, concluded Jihee Nam.
Together with Haven Licensing, the evening concluded with a special presentation recognising key
retailers and licensees. The winners were: Hunter Leisure (2016 Innovation Award), Designworks
(2016 Softlines Licensee Award), Amscan (2016 Hardlines Licensee Award), Caprice (2016 Partner of
the Year Award) and Colgate (2016 FMCG Licensee Award).
-ENDSFor further information and/or images, please contact:
Alana Chetner, Communications Manager
0499 224 027, alana.chetner@nickaus.com.au
About Nickelodeon and Viacom Consumer Products (NVCP)
Nickelodeon and Viacom Consumer Products (NVCP) oversees all merchandising and retail operations for
Viacom Inc. (NASDAQ: VIA, VIAB), one of the worlds leading multimedia entertainment companies and home
to such powerhouse brands as Nickelodeon, MTV, Paramount Pictures and Comedy Central.
With a diverse portfolio spanning animation, pre-school, student and youth-oriented licenses, NVCP is
committed to providing key partner development and innovative marketing solutions, ensuring the highest
quality product offering across some of the world's most powerful TV and entertainment properties, including
SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles.