Simplifi Commerce is the premier Oracle Commerce Platform (Oracle ATG, Oracle Endeca & Oracle

WebCenter) implementation and training service provider. The company currently operates in the US, with
centers in India and clients in the India, United States and Europe.

OUR STORY
It all began with a dream to make a difference in the world of eCommerce, to unleash the potential of Oracle

Commerce Platform, and to create engaged resources and provide reusable accelerators to customers. We are
passionate and dedicated bunch of experts to help the organizations to setup Oracle web commerce practice
and implementation.

OUR SERVICES

SIMPLIFI COMMERCE (SimCom) - we simplifi your commerce better

At Simplifi Commerce we provide advanced technology service to build end-to-end eCommerce

solution in the world of Oracle Commerce Platform (includes ATG/Endeca/WebCenter). SimCom services are
highly flexible, customizable to each client integrations and partner systems.

SIMPLIFI COMMERCE Labs (SiCL) - creating experts to Simplifi the commerce world

At Simplifi Commerce Labs, we help individual resource and their organization, to learn & operate

efficiently the Oracle Commerce Platform - ATG, Endeca & WebCenter.

WHAT WE DO
Through expert leadership & our expertise in Oracle Commerce, we have reputation in building Oracle ATG
and Oracle Endeca practices that improve individual and organizational performance in the world of
eCommerce.
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OUR EXPERTISE TEAM

We at SIMPLIFI COMMERCE Labs (SiCL) are dedicated in making difference to an individual resource and
their organizations in the world of Oracle Web Commerce. Developing great resources and practices is the

key to success of an eCommerce organization. We help to develop Oracle Web Commerce practice through
our real-world industry experience working for major ecommerce projects in the eCommerce arena. We
have experience working for clients like John Lewis, Kohls, TBC, Falabella, Woolworths, Express, Maritz,
Passarela, Liverpool, AnnTaylor, OfficeMax and BestBuy.

Module 1

Task 1

Core Concepts - ATG Platform

The module details the essential skills for building on ATG Platform and details the various
core concepts

Introduction to Oracle ATG Commerce

Task 2

Core Concepts Overview

Task 3

ATG Developer Tools - ATG ACC, Dynamo Admin, BCC

Task 4

Module Structure & Dependency

Task 5
Module 2

Assembling a sample ATG application

Components Usage
This module explains Nucleus, CONFIGPATH, component scopes etc.

Task 1

Nucleus Component

Task 2

CONFIGPATH & Layering

Task 3

Component Scope

Task 4
Module 3

Logging Mechanism
Dynamic Pages (Page Development)
This module details the JSP page structure, DSP tag library & it's usage in JSP development

Task 1

JSP Server Page Basics

Task 2

JSPs & ATG Tag Library

Task 3
Task 4
Task 5

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DSP Tags & Components usage

Droplet
Custom Droplets

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Module 4

Forms & Form Handlers

The topic details on how forms should be developed using the dsp tag library and associate
them with the form handlers for handling the data

Task 1

DSP Forms

Task 2

Form Handlers

Task 3
Module 5

Custom Form Handlers

Using Repositories (Data Anywhere Architecture)
This module describes the Data Anywhere Architecture implemented by Oracle ATG
Commerce framework and it's usage in web-application development

Task 1

ATG Repository Overview

Task 2

SQL Repository Architecture

Task 3

Repository Data Definition

Task 4

Repository Items & Item Descriptor Inheritance

Task 5

RQL & using repositories on a page

Task 6
Module 6

Repository API
ATG Personalization
The topic details various personalization features provided by ATG and how to use them

Task 1

Introduction to ATG Personalization

Task 2

Extending Profiles

Task 3

Scenarios & Slots

Task 4
Module 7

Targetters
Product Catalog
Product Catalog details on the catalog elements provided OOTB and how to extend the
same

Task 1

Overview of Catalog

Task 2

Using the Product Catalog

Task 3

Catalog Templates Overview

Task 4

Extending the Product Catalog

Task 5
Module 8

Administering the Product Catalog

Pricing
Pricing module which is one of the core commerce components details on various pricing
features provided OOTB and the components usage

Task 1

Commerce Pricing Overview

Task 2

Static & Dynamic Pricing

Task 3

How Pricing Engine Works

Task 4

Commerce Price Calculators

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Task 5
Module 9

Using Pricelists
Inventory
Inventory topic details how stock levels are maintained, various components provided
OOTB for our service

Task 1

Introduction to Inventory System

Task 2

Stock Levels & Thresholds

Task 3

Inventory Classes & Implementations

Task 4
Module 10

Inventory Manager Implementations

Purchase Process & Form Handlers
Purchase process details the various commerce objects involved during the purchase
process flow

Task 1

Purchase Process Sub Systems

Task 2

Commerce Object Model

Task 3

Form Handler - Modifying Cart

Task 4
Module 11

Form Handler - Checking Out

ATG Multisite
Multisite one of features implemented in ATG 10 details on how multi-site feature can be
implemented in a website

Task 1

Multisite Overview

Task 2

Site Administration

Task 3

URL Management

Task 4

JSP Pages in Multisite Applications

Task 5

Creating Multisite Applications

Module 12

Using BCC
Using BCC lists all the steps that one should know to administer an ATG Business Control
Center Application

Task 1

Overview of Business Control Centre

Task 2

Project & Deployments

Task 3

Administering ATG application using BCC

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Module 1

Endeca Technical Basics

This module describes the basic fundamentals, features, components and architecture of
Oracle Endeca Commerce.

Task 1

Introduction to Oracle Endeca Commerce

Task 2

How Endeca Commerce works

Task 3

Endeca Guided Search Features

Task 5

Walkthrough of few commerce sites implemented using

Task 4

Module 2

Overview on Endeca Commerce components

Endeca
Project Basics
This module explains installing Oracle Endeca Commerce components and provision an
Oracle Endeca Commerce application using deployment template

Task 1

Oracle Endeca Commerce Installation

Task 2

Directory Structure

Task 3

EAC and deployment template

Task 5

Update Strategies

Task 6
Module 3

Deploying an Application
Data Design
This module explains the Endeca Properties, Dimensions and the various design

Task 4

Developer Studio

considerations for properties and dimensions

Task 1

Introduction to Data Design

Task 2

Understanding Endeca Record and its attributes

Task 4
Module 4

Creating and Mapping Dimensions

Navigation Configuration
This module explains how to configure different types of dimension values, external

Task 3

Creating and Mapping Properties

taxonomies and enhancing navigation

Task 1

All about manual dimension values

Task 4

Enhance Navigation - Dynamic Refinement Ranking

Task 5

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Enhance Navigation - Precedence Rules

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Module 5

Search Configuration
This module explains how to enable and optimize record search, implement search
interfaces, specify match modes and Boolean search

Task 1

Record Search

Task 2

Search Interfaces

Task 4

Wildcard Search

Task 5

Snippeting

Module 6

Enhancing Search
This module explains enhancing search using features such as Stemming, Thesaurus, Stop

Task 3

Match Modes

Words and Auto-Phrasing and Spell Correction

Task 1

Stemming

Task 3

Stop Words & Auto-Phrasing

Task 4

Spell Correction

Module 7

Relevance Ranking
This module details Relevancy Ranking pertaining to Oracle Endeca and enabling the same

Task 2

Thesaurus

using Developer Studio

Task 1

Relevance Ranking & Strategies

Task 2

Record Boost & Record Bury

Task 3
Module 8

Relevancy Ranking Evaluator

Joining and Manipulating Data
This module explains the various pipeline components user for merging data and
manipulating the data

Task 1

Pipeline Components for Joining Data

Task 2
Module 9

Manipulators (Record & Java Manipulators)

Introduction to CAS
This module explains the main goals of Content Acquisition System and its components

Task 1

CAS Overview

Task 2

CAS Components

Task 3

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Running CAS

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Module 10

Product Catalog Integration

This module details the product catalog integration features and describes the overview of
ATG-Endeca Integration process, load product catalog integration example

Task 1

Product Catalog Integration: Overview

Task 3
Module 11

ATG-Endeca Integration Process

Introduction to Experience Manager Apps
This module describes the experience manager architecture and create pages and content

Task 2

Product Catalog Integration: Configuration

collection using OOTB cartridges

Task 1

Experience Manager Architecture

Task 2

Using Experience Manager to create content collections

Task 3

Using Experience Manager to create landing pages

Task 4
Module 12

Populating landing pages with OOTB cartridges

Creating Experience Manager Cartridge Templates
This module explains the difference between a page and cartridge template, create and
deploy custom templates

Task 1

Template Overview

Task 2

Building Cartridges

Task 4
Module 13

Out-of-the-Box Reference
Using Assembler and Processing Assembler Results
This module details the assembler architecture, flow of an assembler request and

Task 3

Managing Cartridges

processing the assembler results

Task 1

Assembler Architecture

Task 2

Flow of an Assembler Request

Task 4

Process Assembler Response

Task 5

Render OOTB cartridges data

Task 3

Task 6
Module 14

Configure the Assembler

Configure SEO links

Cartridge Handlers & Configurations
This module details the steps to create and deploy a cartridge handlers, various extension
scenario's and cartridge configurations

Task 1

Create & Deploy cartridge handler

Task 2

Discuss cartridge handler extension scenario's

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Task 3

Configuration Layering & accessing configuration in

Module 15

handlers
Using Endeca Workbench with Experience Manager
This module details the steps to access Endeca workbench its key features and experience
manager capabilities

Task 1

All about Endeca workbench

Task 2

Experience Manager capabilities

Task 3
Module 15

Configuring Preview
Analyze Commerce Reference Store 10.2
This module analyses the various components provided by CRS 10.2 to integrate ATG with
Endeca 3.1.2

Task 1

Nucleus Assembler Components

Task 2

Indexing Configurations

Task 4

Extending CategoryToDImensionOutputConfig

Task 6

Understand the reference implementation

Task 3
Task 5

Extending ProductCatalogOutputConfig
Custom Cartridge Handlers

Why were right for the job

We discuss core concepts and best practices for managing an Oracle Web Commerce implementation
Instructor-led sessions with hands-on activities using own data and application maximize effective
knowledge transfer and deliver maximum benefits to business users.

All our team members are Oracle ATG Web Commerce Suite 10 Implementation Developer certified
and have more than 10 years of experience in the eCommerce domain.

Few of our team members are Oracle Certified Trainers in Oracle ATG and Oracle Endeca.

We have custom built theoretical presentation, lab exercises and solution kit to each lab exercise.

We have Onsite and Offshore team to support the resource in all time zones.

Each resource attending the session will have the ATG application setup by end of 10 weeks, to learn &
practice the future customizations in their local machine.

A reference live project highlighting real time integration touch points from a complex commerce
application.

Real time use cases from the live projects for customizing the Out of the box implementation.

We can coordinate between various Time zones.

Tips to handle and clear ATG interviews.

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We can provide 2 hours introductory session on Oracle Commerce platform and our methods to your
team. We will continue only if your team wants to learn from us.

We help to learn and develop Oracle Web Commerce practice through our real-world industry
experience working for major ecommerce projects in the eCommerce arena.

We have experience working for clients like John Lewis, Kohls, TBC, Falabella, Woolworths, Express,
Maritz, Passarela, Liverpool, AnnTaylor, OfficeMax and BestBuy.

Our vision is not to be a training institute; we want to be Oracle ATG/Endeca implementation service
providers.

We dont call ourselves as trainers, we are ATG / Endeca experts and we teach from our experience.

Costs, Duration & Methods

Email us for Cost details

Oracle ATG Commerce training (12 weeks, 3 days a week + Lab Exercises)
Oracle Endeca Commerce training (8 weeks, 3 days a week + Lab Exercises)
We connect remotely using GoToMeeting

Think were right for the job? Reach Us Out

Interested to know how Simplifi Commerce can make a quantifiable difference to your organization? Submit your information

Email @

info@simplificommerce.com or simplificommerce@gmail.com
Visit us @

www.simplificommerce.com

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