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Rachel Workstel
1011 East Adams St.
Syracuse, NY 13210
570.994.8413
Rrworkst@syr.edu
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LinkedIn

EXPERIENCE

ACCOUNT SUPERVISOR

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PRSSA EDGE: Yum-Yums GF Cafe | Syracuse, Spring 2016

Mentor a team of 25 members and 4 Account Executives towards a PR goal

Research, plan and maintain strategic objectives for the entire semester
Communicate with the client daily to ensure needs are regularly met
Conduct outreach efforts and represent the entire team
Manage social media accounts (Twitter, Facebook, Instagram) through Hootsuite
Use analytics and research for optimal outreach to publics and media outlets
Edit, manage and effectively utilize the weekly work submitted by all 30 members

CO-DIRECTOR OF DEVELOPMENT

PRSSA Executive Board | Syracuse, NY Fall 2015/Spring 2016

| Serve as a member of an executive board for the Syracuse University Chapter of the
Public Relations Student Society of America
| Make executive decisions and represent the chapter at events nationwide: PRSSA National
Conference and PRSSA National Assembly)
| Research, recruit and sign client (Yum-Yums Gluten Free Cafe) for PR campaign
| Present 12 lectures to members on various topics related to PR writing and PR theory
| Invite 3 appropriate and professional guest speakers to talk during meetings

INTERIM DIRECTOR OF COMMUNICATIONS

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Global Social Enterprise Institute | Syracuse, NY Spring 2016

Manage all aspects of PR and internal/external communications for the Institute

Organize press/media and construct press releases, newsletters & website
Coordinate and recruit members, sponsors and partners on behalf of the Institute
Review and Respond to Help a Reporter Out requests to increase media exposure
Manage member communications and delegate tasks accordingly

CONSTITUENT SERVICES INTERN

Office of Senator Kirsten Gillibrand | Syracuse, NY Fall 2015

| Interact with constituents over the phone to assist them with a variety of inquiries
| Search for relevant news in 10 Syracuse publications and clip, scan and format for
communications staff in D.C.
| Assist senior staff members at events by giving directions to constituents and members of
the press
| Write letters of support for constituents (about 5 per week) on their accomplishments and
life milestones
| Research relevant issues the Senator is working on and how it relates to our region
| Table events to spread awareness of the internship and answer questions

PEER ADVISOR

Deans Team | Syracuse, NY Fall 2015

SKILLS

Pitching, Organizing, Managing,

Social Media Writing, Blogging,
Mentoring, Microsoft Word,
Microsoft Excel, Twitter, Instagram,
Facebook, WordPress, Adobe
InDesign, Adobe Illustrator, Adobe
Photoshop, Final Cut Pro, Hootsuite,
Cision

EDUCATION

Syracuse University May 2017

S.I. Newhouse School
of Public Communications
College of Arts and Sciences
B.A. in Public Relations and Sociology
Minor: Philosophy
GPA: 3.746, Deans List (All Semesters)
Member of Phi Sigma Sigma

| Facilitate an easy transition for 16 incoming freshmen during their first few weeks on
campus
| Provide support for all of the peer advisees during opening weekend and throughout the
semester
| Provide individual mentoring services to each student about Syracuse and student life
| Meet weekly with all advisees and their advisor for a class-like discussion
| Attend events on behalf of the Deans Team to provide potential new students with
information on Syracuse and The College of Arts and Sciences
| Understand the College of Arts and Sciences core requirements and innerworkings

ACCOUNT EXECUTIVE

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PRSSA EDGE | Syracuse, NY Spring 2015

Serve as a liaison between EDGE students and EDGE educators

Lead the social media team to achieve goals for the Syracuse City School District
Use social media analytics to increase activity by over 100%
Interpret and organize the Excel data from social networks for more accessible use
Create social media content based on weekly analysis, current events and events

POLITICAL CAMPAIGN INTERN

Friends of Dan Maffei | Syracuse, NY Fall 2014

Collect voter data by telephone and canvassing: 100+ weekly outreach

Persuade undecided voters to vote for Dan Maffei
Train volunteers of all ages and experience levels on the technology in the office
Staff multiple campaign events including phone banks and rallies with President Clinton
and Vice President Biden
| Understand local and national politics and current events