TABLE OF CONTENTS

TERM OF REFERENCE.............................................................................................3
ACKNOWLEDGEMENT.............................................................................................4
TABLE OF CONTENTS..............................................................................................5
1.0

ABOUT ANDAM UNIVERSITY.........................................................................7

1.1

Vision, Mission & Core Values......................................................................7

Core Purpose......................................................................................................7
5 year Mission.....................................................................................................7
Core Values......................................................................................................... 7
1.2

ANDAM Crest...............................................................................................8

1.3

Achievement So Far.....................................................................................9

1.4

Taylors Offices...........................................................................................10

1.5 ANDAM Academic Faculties (13 Schools).......................................................11

1.6 Student Headcounts by Programmes..............................................................15
Below table shows the number of students that enrolled in ANDAM by
programmes. From 13 schools it shows that 3 schools with the highest intake
which are led by ANDAM Business Schools, followed by School of Hospitality,
Tourism and Culinary Arts and School of Architecture, Building and Design......15
1.6.1 Why Business at ANDAM?.......................................................................18
2.0 Revised Vision & Mission Statements.................................................................21
Current Vision........................................................................................................21
Current Mission.....................................................................................................21
Revised Vision.......................................................................................................21
Revised Mission....................................................................................................21
3.0 ANDAM University External Opportunities and Threats......................................21
3.1 SWOT Analysis................................................................................................21
4.0 Competitive Profile Matrix (CPM)........................................................................22
4.1 The Competitive Profile Matrix Steps:..............................................................23
5.0

EFE Matrix Concept/ Theory..........................................................................24

6.0 ANDAM University Internal Strengths and Weaknesses.....................................24

6.1 Internal Strengths............................................................................................24

6.2 Internal Weaknesses.......................................................................................24
7.0 IFE Matrix Concept/ Theory................................................................................25
8.0 Prepare a TOWS Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy
Matrix, and QSPM as appropriate. Give advantages and disadvantages of alternative
strategies.................................................................................................................. 25

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1.0

ABOUT ANDAM UNIVERSITY

Taylor's University is a member of the Taylor's Education Group, which also

comprises of Taylor's College, Taylors International School, Garden International
School, Australian International School Malaysia, Nexus International School,
Putrajaya and Nexus International School Singapore. Since its inception in 1969,
Taylor's has become one of Malaysia's most successful and reputable private higher
education institutions.
Taylor's has continuously provided excellent services for its students in terms of
diverse study options, relevant curriculum and teaching methods, ongoing
partnerships with leading universities worldwide, strong industry linkages, up-to-date
facilities and well-equipped campuses.

1.1 Vision, Mission & Core Values

Core Purpose
To educate the youth of the world to take their productive place as leaders in the
global community.

5 year Mission
Top Employers Top Choice University by 2016

Core Values
We believe in:
We believe in respecting and caring for each other
We will promote an environment where every member is valued and appreciated;
where personal and cultural differences are respected and members have a safe
place for expression. We will encourage our people to exercise initiative and
responsibility and the effort of individuals and teams will always be recognised.

1.2 ANDAM Crest

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The Taylor's crest embodies the purpose, mission and core values of the University
and College. It is a visual representation of our belief that education is a process that
propels us towards the betterment of ourselves. We believe that success belongs to
those who possess the pillars of Wisdom, Integrity and Excellence. As an institution
of higher learning with a strong heritage of excellence, we are committed to creating
an excellent teaching and learning environment for our students to shine.

1.3 Achievement So Far

NULL
1.4 Andams Offices

Chancellery office

Postgraduate, Research & Innovation

Strategic Development

Student Experience

Global Engagement

International Relations

Transnational Education

International Marketing - Taylors International Alliance Network (TIAN)

Registry and University Services Library, Human Resource, Examination

Unit, Registrar & Regulatory Office

1.5 ANDAM Academic Faculties (8 Schools)

1. School of Liberal Arts & Sciences (American Degree Transfer
Program)
Majors Offered :
Business
Engineering
Computer Science
Liberal Arts
2. School of Architecture, Building & Design
Foundation in Natural & Built Environments
Foundation in Arts (FIA)
Bachelor of Science (Hons) in Architecture
Bachelor of Quantity Surveying (Hons)
Master of Architecture

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3. School of Biosciences
Taylor's Foundation in Science (FIS)
Bachelor of Science (Hons) (Food Science with

Nutrition)
Bachelor of Biomedical Science (Hons)
Bachelor of Biotechnology (Hons)
Master of Science (Research)
Doctor of Philosophy (Science) (Research)

4. ANDAM Business School

Taylors Business Foundation
Foundation in Arts (FIA)
Diploma in Business
Bachelor of Business (Hons) Business Administration
Bachelor of Business (Hons) Human Resource
Management
Bachelor of Business (Hons) International Business
Bachelor of Business (Hons) International Business &

Marketing
Bachelor of Business (Hons) Marketing
Bachelor of Arts (Hons) Accounting & Finance
Bachelor of Business (Hons) Banking & Finance
Bachelor of Business (Hons) Finance & Economics
Taylors MBA (Master of Business Administration)

(Coursework)
Master in Management (Coursework)
Master in Finance (Coursework)
Doctor of Philosophy (Business) (Research)
5. School of Communication
Foundation in Communication (FICM)
Foundation in Arts (FIA)
Diploma in Communcation (DICM)
Bachelor of Mass Communication (Hons) (Advertising)
Bachelor
of
Mass
Communication
(Hons)
(Broadcasting)
Bachelor of Mass Communication (Hons) (Public
Relations)
Bachelor of Mass Communcation (Hons) (Public
Relations & Event Management)
Bachelor of Mass Communication (Hons) (Public
Relations & Marketing)
Master of Communication (Coursework & Mixed Mode)
6. School of Computing & IT
Foundation in Computing
Diploma in Information Technology (DIT)

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 Bachelor of Computer Science (Hons)

Bachelor of Computer Science (Hons) (Computer
Security & Forensics)
Bachelor of Software Engineering (Hons)
Bachelor of Information Technology (Hons) (Internet
Technologies)
7. Education
Foundation in Arts (FIA)
Bachelor of Education (Hons) (Primary Education)
Postgraduate Certificate In Higher Education Teaching
& Learning (Coursework)
Master of Teaching & Learning (Coursework)
Doctor of Philosophy (Education) (Research)
8. The Design School
Foundation in Design
Foundation in Arts (FIA)
Diploma in Interior Design
Diploma in Graphic Communication Design
Diploma in Multimedia Design
Bachelor of Arts (Hons) Interior Architecture
Bachelor of Arts (Hons) in Graphic Communication
Design
Bachelor of Arts (Hons) in Interactive Multimedia
Design

1.6 Student Headcounts by Programmes

Below table shows the number of students that enrolled in ANDAM by programmes.
From 13 schools it shows that 3 schools with the highest intake which are led by
ANDAM Business Schools, followed by School of Hospitality, Tourism and Culinary
Arts and School of Architecture, Building and Design.
ANDAM niche is ANDAM Business Programs, Established in 1993, Taylor's
Business School has grown to become one of the largest and most dynamic
business schools in Malaysia. They are the preferred business school for hundreds
of students who want an internationally recognized business qualification. They offer
a teaching and learning experience that employs interactivity, progressive techniques
and real world applications, to hone and perfect the skills of business-savvy leaders
and captains of industry of the future. They are proudly producing graduates that are
highly employable upon graduation. They are partnership with Australian, UK and
New Zealand universities enable us to offer degree programs that are up-to-date with

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market trends and contain industry-relevant content. Through strong linkages and
collaborations with industry leaders and professionals, they are able to offer cocurricular programs that help expose students to practical fieldwork, gain real world
experience and enhance their marketability in the job arena.

School/Programme Name

Total Active
No.
(excluding
deferred
no)

School of Architecture, Building and Design

1,423

Bachelor of Quantity Surveying (Honours)

420

Bachelor of Science (Honours) (Architecture)

48

Bachelor of Science (Honours) in Architecture

655

Foundation in Natural and Built Environments

257

Master of Architecture

43

School of Biosciences
Bachelor of Biomedical Science (Honours)
Bachelor of Biotechnology (Honours)
Bachelor of Science (Honours) (Food Science
with Nutrition)
Foundation in Science
School of Communication
Bachelor of Mass Communication (Honours)
(Advertising)
Bachelor of Mass Communication (Honours)
(Broadcasting)
Bachelor of Mass Communication (Honours)
(Public Relations and Event Management)
Bachelor of Mass Communication (Honours)
(Public Relations and Marketing)
Bachelor of Mass Communication (Honours)
(Public Relations)

496
165
84
113
134
1,281
116
238
194
260
52

Diploma in Communication

164

Foundation in Arts
Foundation in Communication

191

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66
School of Computing and IT

572

3+0 RMIT Bachelor of Computer Science

3+0 RMIT Bachelor of Info Technology

Bachelor of Computer Science (Honours)

Bachelor of Computer Science (Honours)
(Computer Security and Forensics)
Bachelor of Information Technology (Honours)
(Internet Technologies)

99
113
63

Bachelor of Software Engineering (Honours)

132

Diploma in Information Technology

60

Foundation in Computing

103

School of Education
Bachelor of Education (Primary Education)
(Honours)

68
57

Diploma in Education (Primary Education)

School of Engineering
Bachelor of Engineering (Honours) Chemical
Engineering
Bachelor of Engineering (Honours) Electrical and
Electronic Engineering
Bachelor of Engineering (Honours) Mechanical
Engineering
Foundation in Engineering
School of Hospitality, Tourism and Culinary Arts
Advanced Diploma In Patisserie and Gastronomic
Cuisine
Bachelor of Culinary Arts and Foodservice
Management (Honours)
Bachelor of Hospitality & Tourism Management
(Hons)
Bachelor of International Hospitality
Management (Honours)
Bachelor of International Tourism Management
(Honours) (Events Management)
Bachelor of International Tourism Management
(Honours) (Travel and Recreation Management)
Bachelor of Science (Honours) (Culinology)

11
744
246
90
343
65
1,891
43
256

723
99
86
86

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Diploma in Culinary Arts

291

Diploma in Event Management

Diploma In Hospitality Management

52

Diploma In Hotel Management

210

Diploma in Tourism Management

45

School of Liberal Arts and Sciences

637

American Degree Transfer Program

623

Bachelor of Psychology (Honours)

14

School of Medicine
Bachelor of Medicine, Bachelor of Surgery MBBS

368

School of Pharmacy

178

368

Bachelor of Pharmacy (Honours)

Taylor's Business School
Bachelor of Arts (Honours) Accounting and
Finance
Bachelor of Business (Honours) (Business
Administration)
Bachelor of Business (Honours) (Human
Resource Management)
Bachelor of Business (Honours) (International
Business and Marketing)
Bachelor of Business (Honours) (International
Business)
Bachelor of Business (Honours) Banking and
Finance
Bachelor of Business (Honours) Finance and
Economics

178
3,001
739
122
26
681
80
172
417

Bachelor of Business (Honours) Marketing

43

Diploma in Business

356

Foundation in Business

337

UniSA -Bachelor of Applied Finance

14

UniSA -Bachelor of Commerce

11

UniSA -Bachelor of Management (Marketing)

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UWE BA (Hons) Business Administration

Taylors Centre for Languages
Intensive English
Taylors Design School
Bachelor of Arts (Honours) in Graphic
Communication Design
Bachelor of Arts (Honours) in Interactive
Multimedia Design

71
71
562
81
78

Bachelor of Arts (Honours) Interior Architecture

258

Diploma in Graphic Communication Design

18

Diploma in Interior Design

64

Diploma in Multimedia Design

14

Foundation in Design

49

Taylor's Graduate School

477

Doctor of Philosophy (Business)

28

Doctor of Philosophy (Education)

Doctor of Philosophy (Engineering)

Doctor of Philosophy (Ph.D) (Hospitality and
Tourism)

11
18

Doctor of Philosophy (Pharmaceutical Sciences)

Doctor of Philosophy (Science)

Master in Business Administration

29

Master in Finance

43

Master in International Hospitality Management

96

Master in Management

56

Master of Business Administration

36

Master of Communication

42

Master of Laws (Healthcare and Medical Law)

Master of Laws (International Business and
Trade Law)

5
7

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Master of Philosophy (Food Studies)

10

Master of Philosophy (Pharmaceutical Sciences)

Master of Philosophy (Pharmacy)

Master of Science

13

Master of Science (Tourism)

Master of Science in Engineering

17

Master of Teaching and Learning

Postgraduate Certificate in Higher Education
Teaching and Learning

27

Taylor's Law School

114

Bachelor of Laws

16

114
Grand Total 11,883

1.6.1 Why Business at ANDAM?

1. Purposeful Leaders
They groom business graduates who possess a strong entrepreneurial mindset and
a heart for social responsibility. Their holistic approach to education inspires a big
picture view of business and the ability to improve the quality of life of the community
at large.
2. Real-World Experience
Their educational journey incorporates carefully structured real-world practices and
industry relevant experiences as part of their comprehensive curriculum. They create
an environment that encourages student engagement through contemporary and
innovative learning approaches that reinforce their students understanding of
business theories and prepares them for their future.

3. Global Outlook

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Our students are instilled with a global mindset as well as a sound understanding of
national and international business practices. This enables them to understand how
changes in the international business climate impact their immediate business
community.
4. Increased Employability
The School has forged strategic alliances with industry leaders in order to put in
place mutually beneficial partnerships and bridge the gap between academia and
industry. Their programs are therefore highly relevant and provide our students with
the latest insight into the trends and issues affecting current business practice

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