Managing Fear

Peter Leeson
Q:PIT Ltd

Managing Fear
Can fear be a constructive tool?

Q:PIT Ltd 2014-2015

Culture of fear

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in all matters

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including business.
Goal: 15% increased efficiency
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are based on whether your organization
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If goals are not met, your departmental
budget will be cut
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The Commonality of Fear

We nearly all suffer of fear of something

Flying
Falling
Closed spaces
Open spaces
Spiders
Being buried alive
Unemployment
Ageing
Solitude
Loss
Death
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Why is Fear Important?

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The Psychology of Fear

Hadephobia
Nosophobia
Xylophobia
Ailurophobia
Xenophobia
Atychiphobia
Ablutophobia
Heliophobia
Agrizoophobia
Dentophobia
Cibophobia Acrophobia
Friggatriskaidekaphobia
Amychophobia
Algophobia
Agyrophobia
Xanthophobia
Halitophobia
Haphephobia Astraphobia Philophobia
Disposophobia
Agraphobia
Agoraphobia Homophobia Anthophobia Pogonophobia Androphobia Trypophobia
Ergophobia Triskaidekaphobia Oikophobia Gerontophobia Ergasiophobia Achluophobia
Aichmophobia Traumatophobia Uranophobia Aquaphobia Arachnophobia Chaetophobia
Ombrophobia Thanatophobia Trypanophobia Phobophobia Autophobia Spectrophobia
Ornithophobia
Gymnophobia Nomophobia Pyrophobia Stygiophobia Barophobia
Tetraphobia Scopophobia Thalassophobia Automatonophobia Aviophobia Erotophobia
Glossophobia Taphophobia Cyberphobia Decidophobia Osmophobia Genophobia
Technophobia
Sesquipedalophobia
Dysmorphophobia
Emetophobia
Tokophobia
Chiroptophobia Radiophobia Kainotophobia Phonophobia Thermophobia Sociophobia
Chemophobia Gerascophobia Frigophobia Globophobia Somniphobia Papaphobia
Ophthalmophobia Turophobia Anthropophobia Chronophobia Panphobia Omphalophobia
Musophobia Obesophobia Hylophobia Chromophobia Pediophobia Melissophobia
Hoplophobia
Claustrophobia
Kakorrhaphiophobia
Pharmacophobia Cleithrophobia
Myrmecophobia Neophobia Nyctophobia Phagophobia Nosocomephobia Coulrophobia
Gynophobia Mysophobia Koumpounophobia Necrophobia Lipophobia Gelotophobia
Hypnophobia Hexakosioihexekontahexaphobia Hemophobia Gamophobia Ichthyophobia
Q:PIT Ltd 2014-2015

The Psychology of Fear

Hadephobia
Nosophobia
Xylophobia
Ailurophobia
Xenophobia
Atychiphobia
Ablutophobia
Heliophobia
Agrizoophobia
Dentophobia
Cibophobia Acrophobia
Friggatriskaidekaphobia
Amychophobia
Algophobia
Agyrophobia
Xanthophobia
Halitophobia
Haphephobia Astraphobia Philophobia
Disposophobia
Agraphobia
Agoraphobia Homophobia Anthophobia Pogonophobia Androphobia Trypophobia
Ergophobia Triskaidekaphobia Oikophobia Gerontophobia Ergasiophobia Achluophobia
Aichmophobia Traumatophobia Uranophobia Aquaphobia Arachnophobia Chaetophobia
Ombrophobia Thanatophobia Trypanophobia Phobophobia Autophobia Spectrophobia
Ornithophobia
Gymnophobia Nomophobia Pyrophobia Stygiophobia Barophobia
Tetraphobia Scopophobia Thalassophobia Automatonophobia Aviophobia Erotophobia
Glossophobia Taphophobia Cyberphobia Decidophobia Osmophobia Genophobia
Technophobia Sesquipedalophobia Dysmorphophobia
Emetophobia
Tokophobia
Chiroptophobia Radiophobia Kainotophobia Phonophobia Thermophobia Sociophobia
Chemophobia Gerascophobia Frigophobia Globophobia Somniphobia Papaphobia
Ophthalmophobia Turophobia Anthropophobia Chronophobia Panphobia Omphalophobia
Musophobia Obesophobia Hylophobia Chromophobia Pediophobia Melissophobia
Hoplophobia
Claustrophobia
Kakorrhaphiophobia
Pharmacophobia Cleithrophobia
Myrmecophobia Neophobia Nyctophobia Phagophobia Nosocomephobia Coulrophobia
Gynophobia Mysophobia Koumpounophobia Necrophobia Lipophobia Gelotophobia
Hypnophobia Hexakosioihexekontahexaphobia Hemophobia Gamophobia Ichthyophobia
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The Psychology of Fear

Hadephobia
Nosophobia
Xylophobia
Ailurophobia Xenophobia Atychiphobia
Ablutophobia
Heliophobia
Agrizoophobia
Dentophobia
Cibophobia Acrophobia
Friggatriskaidekaphobia
Amychophobia
Algophobia
Agyrophobia
Xanthophobia
Halitophobia
Haphephobia Astraphobia Philophobia
Disposophobia
Agraphobia
Agoraphobia Homophobia Anthophobia Pogonophobia Androphobia Trypophobia
Ergophobia Triskaidekaphobia Oikophobia Gerontophobia Ergasiophobia Achluophobia
Aichmophobia Traumatophobia Uranophobia Aquaphobia Arachnophobia Chaetophobia
Ombrophobia Thanatophobia Trypanophobia Phobophobia Autophobia Spectrophobia
Ornithophobia
Gymnophobia Nomophobia Pyrophobia Stygiophobia Barophobia
Tetraphobia Scopophobia Thalassophobia Automatonophobia Aviophobia Erotophobia
Glossophobia Taphophobia Cyberphobia Decidophobia Osmophobia Genophobia
Technophobia
Sesquipedalophobia
Dysmorphophobia
Emetophobia
Tokophobia
Chiroptophobia Radiophobia Kainotophobia Phonophobia Thermophobia Sociophobia
Chemophobia Gerascophobia Frigophobia Globophobia Somniphobia Papaphobia
Ophthalmophobia Turophobia Anthropophobia Chronophobia Panphobia Omphalophobia
Musophobia Obesophobia Hylophobia Chromophobia Pediophobia Melissophobia
Hoplophobia
Claustrophobia
Kakorrhaphiophobia
Pharmacophobia Cleithrophobia
Myrmecophobia Neophobia Nyctophobia Phagophobia Nosocomephobia Coulrophobia
Gynophobia Mysophobia Koumpounophobia Necrophobia Lipophobia Gelotophobia
Hypnophobia Hexakosioihexekontahexaphobia Hemophobia Gamophobia Ichthyophobia
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The Psychology of Fear

Hadephobia
Nosophobia
Xylophobia
Ailurophobia
Xenophobia Atychiphobia
Ablutophobia
Heliophobia
Agrizoophobia
Dentophobia
Cibophobia Acrophobia
Friggatriskaidekaphobia
Amychophobia
Algophobia
Agyrophobia
Xanthophobia
Halitophobia
Haphephobia Astraphobia Philophobia
Disposophobia
Agraphobia
Agoraphobia Homophobia Anthophobia Pogonophobia Androphobia Trypophobia
Ergophobia Triskaidekaphobia Oikophobia Gerontophobia Ergasiophobia Achluophobia
Aichmophobia Traumatophobia Uranophobia Aquaphobia Arachnophobia Chaetophobia
Ombrophobia Thanatophobia Trypanophobia Phobophobia Autophobia Spectrophobia
Ornithophobia
Gymnophobia Nomophobia Pyrophobia Stygiophobia Barophobia
Tetraphobia Scopophobia Thalassophobia Automatonophobia Aviophobia Erotophobia
Glossophobia Taphophobia Cyberphobia Decidophobia Osmophobia Genophobia
Dysmorphophobia
Emetophobia
Tokophobia
Technophobia Sesquipedalophobia
Chiroptophobia Radiophobia Kainotophobia Phonophobia Thermophobia Sociophobia
Chemophobia Gerascophobia Frigophobia Globophobia Somniphobia Papaphobia
Ophthalmophobia Turophobia Anthropophobia Chronophobia Panphobia Omphalophobia
Musophobia Obesophobia Hylophobia Chromophobia Pediophobia Melissophobia
Hoplophobia
Claustrophobia Kakorrhaphiophobia Pharmacophobia Cleithrophobia
Myrmecophobia Neophobia Nyctophobia Phagophobia Nosocomephobia Coulrophobia
Gynophobia Mysophobia Koumpounophobia Necrophobia Lipophobia Gelotophobia
Hypnophobia Hexakosioihexekontahexaphobia Hemophobia Gamophobia Ichthyophobia
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Types of Fear
Unknown
Technology
Change

Own limits
Discovery
Control

Cartoon animals
Memories
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Treating Fear
Fear can be a paralysing force; blocking progress
Fear has nearly always been seen as negative

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Meet Dr. W. Edwards Deming

Often quoted
Rarely read

First published 1982

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14 Points for
Effective Management
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11a.
11b.

Create constancy of purpose

Adopt the new philosophy
Cease dependence on inspection to achieve quality
End the practice of awarding business on the basis of price only
Improve constantly and forever the system
Institute training on the job
Institute leadership
Drive out fear so that everyone may work effectively
Break down barriers between departments
Eliminate slogans, exhortations and targets for the work force
Eliminate work standards and quotas substitute leadership
Eliminate management by objective, numbers, numerical goals substitute
leadership
12a. Remove barriers that rob the worker of his right to pride of workmanship
12b. Remove barriers that rob people in management of their right to pride of
workmanship
13. Institute a vigorous program of education and self-improvement
14. Put everybody in the company to work to accomplish the transformation
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Studies of Fear
Two main areas:
The origin of fear
Childhood trauma
Evolutionary remnants
Lack of understanding

Overcoming fear
Psychology
Hypnosis
Medication

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Medically Overcoming Fear?

D-cycloserine (DCS) slots into part of the MNDA receptors
in the brain which modulate the neurones ability to
adjust their signalling to in response to events

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More Precisely
The MNDA tunes the firing of neurons, which is
one of the key ways for the brain to store
memories
At very low doses, DCS boosts that process,
improving our ability to learn
This strengthens the response to traditional
therapy for fears and phobia

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Overcoming Fear
Education
If you understand the life, motivation and appetites
of spiders, you will not be afraid of them
If you understand the principles of avionics and
aerodynamics, you will be less afraid of flying
If you understand why the process is necessary and
that it is not just bureaucracy, you are more likely to
accept it

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Overcoming Fear
Support
Try to understand why people are afraid of the
change, of the new technology talk to them but
(more importantly) listen to them
Stand by them and show how it helps and supports
Take time

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So, Fear is Bad?

Can fear be completely eliminated?
Should fear be eliminated?
Should such a powerful force be eliminated?

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Should a force this powerful be stopped,

or can we use it?

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A Practical Example

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Steve Jobs and

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Steve Jobs and Music

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Steve Jobs and Phones

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Steve Jobs and Computers

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Managing Fear
Fear is a powerful force
Imagine what you could do if

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Using Fear
Fear is a powerful force and needs to be
understood and used
Without fear, we would never have built houses
Without fear, Alan Turing would never have had
the funding to build the Colossus computer
Without fear, no progress would have been
possible

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Fundamentals of Success

Strong leadership
Sense of urgency
Vision of success
Communication
Empowerment
Regular improvements
Consolidating gains
Encouraging change
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Sense of Urgency?
Help others see the need for change and they
will be convinced of the importance of acting
immediately
(KotterInternational.com)

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The Three Organizations: P, F and I

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The Three Organizations

P: Private company, developing electronic
components and firmware. CMMI for software
aspects only approximately 20 people
concerned
F: Government revenue agency for a Western
European nation software department,
approximately 100 people
I: Near-shore software development firm in
Central Europe approximately 150 people
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The Commonalities
All three organizations believe themselves to be
a solid CMMI Maturity Level 2, aiming for ML3
All three organizations failed their first class C
appraisal, showing them to be ML1

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The Opening Question

Why are you doing this?

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The External Investment / Cost

P: one Class-C appraisal
I: two Class-A appraisals, approximately 12
hours of training and workshops over 2 years
F: one full time process consultant for a period
of 3 years, 3 Class-C appraisals

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The Fears:? F
Employment
Job guarantee
Good pension
Promotion based on years service

Client Base
They have no choice where to pay their taxes

Decision Making
Political and hierarchical dont get noticed
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The Fears: P
Management
Patriarchal and authoritarian structure
Do not take criticism lightly

Customer base
Good electronics
Specialized and experienced with little competition

Employment
Few local possibilities
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The Fears: I
Client base
They come to us rather than locally because we are
cheaper, they will be happy to go somewhere even
cheaper

Employment
Dynamic IT area with a lot of small organizations and
employment opportunities for the best

Management
Remote
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The Outcomes
F: No change
P: Middle management decided not to
communicate negative results; demoralization
of staff who were asked to express their opinion
I: You heard it, if you were here this morning

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Business Effective Fear

Fear is an vital response to physical and
emotional danger
It allows defence and action

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The Positive Use of Fear

There are a number of fears which will benefit
your work and your company
Use them wisely

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Global Market

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Progress

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New Ways of Working

Illustration from CMMI Institute

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Service Level Continuity

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The Expensive Error

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Rising Costs

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Cheap Labour

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Manage your Fears

Men are not afraid of things, but of
how they view them
Epictetus (; AD c. 55-13)

If you are pained by external things, it is not

they that disturb you, but your own judgement
of them. And it is in your power
to wipe out that judgement now.
Emperor Marcus Aurelius (AD 121-180)

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Conclusion?

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Q&A

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Contact Information
Peter Leeson
Q:PIT Ltd
PO Box 6066
Milton Keynes
MK1 9BH
United Kingdom
Tel: +44 (0)20 8433 4120
Mobile/Cell: +44 (0)773 998 98 67
E Mail: Peter@qpit.ltd.uk
Skype: qpitpjl
Internet: http://www.qpit.net
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