Its time to UPGRADE!

George Pletea - CTO

Chisinau May 2016

About us

Perfect Broadcast Baia Mare, Romania

Established 2002 former 2M Prima Telecom

Privately owned S.R.L. company

Business: System integrators :Radio & TV antenna systems, Radio & TV

transmitters, Radio and TV broadcast studios equipments

Highly qualified personnel

Romania
Baia Mare is a municipality in northwestern Romania and the capital of Maramure County. The city is situated about 600 kilometers from Bucharest, the capital of
Romania, 70 kilometers from the border with Hungary and 50 kilometers from the border with Ukraine.

Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

About us

Perfect Broadcast Baia Mare, Romania

we have equipped more than 150 radio and TV stations

We are system integrators for radio and tv

Privat site Ignis - Baia Mare

Radio : PAR 100kW
TV : PAR 600kW
Client - AGECOM Baia Mare
Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

About us

Perfect Broadcast Baia Mare, Romania

we have equipped more than 150 radio and TV stations

We are system integrators for radio and tv

TV 5 kW transmitter
Liquid cooled
client - Prima TV site Comanesti
Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

About us

Perfect Broadcast Baia Mare, Romania

we have equipped more than 150 radio and TV stations

We are system integrators for radio and tv

Its Time to UPGRADE - Presentation

We organize first DVB-H experimental tansmission in Romania

Baia Mare 28-30 iunie 2006

www.perfectbroadcast.ro

About us

Perfect Broadcast Baia Mare, Romania

we have equipped more than 150 radio and TV stations

We are system integrators for radio and tv

Its Time to UPGRADE - Presentation

We organize first HD Radio experimental tansmission

in Romania

Baia Mare 23-24 october 2008

www.perfectbroadcast.ro

Partners

Perfect Broadcast Baia Mare, Romania

Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

What We Do
You make it SIMPLE

We dont just sell a technology . . . we sell a proven business

solution for broadcasters thats technology-based
PERFECT BROADCAST SYSTEM INTEGRATORS
Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

How HD RadioTM Technology Works

Its Time to UPGRADE

HD Radio technology uses the In-Band, On Channel (IBOC) method

Digital signal currently transmitted at a power level of 1% of licensed analog power (potential increase of up to 10% pending authoritty approval)
Employs existing broadcast infrastructure no new spectrum, dial positions, towers, etc.
FM Mask

Existing
Analog
Signal

Digital
Signal

Frequency kHz
Its Time to UPGRADE - Presentation

-250

-200

-150

10,000 Watts

-100

-50

100 Watts
Digital
Signal

50

100

150

(Not to scale)

200

250
www.perfectbroadcast.ro

HD Radio tech benefit

Listeners advantage

HD Radio technology offer for the listeners, and

also for broadcasters a lot of advantage

Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

HD Radio tech benefit

PSD

Info about artist, program, etc

Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

HD Radio tech benefit

MULTCASTING

RADIO MOLDOVA ACTUALITATI / Chisinau 100.6fm

Aditional programs on the same freqvency

Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

HD Radio tech benefit

Digital Sound

April 24, 2006

WZLX to Begin 24-hour

Surround Sound Broadcasting
CBS Radio's WZLX in Boston will become the first 24-hour
surround radio broadcaster in the United States. The transmissions
will be carried on WZLX's digital HD Radio channel.

No static. No hiss. Only the good stuff.

Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

HD Radio tech benefit

iTunes Tagging

Song tagging buy song direct from iTunes

Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

HD Radio tech benefit

Artist Experience

Station Logo/Cover album/Advertise

Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

HD Radio tech benefit

Artist Experience

Pause/Play the audio

Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

HD Radio tech benefit

Digital Trafic

Traffic/accident info
News/Sport/Weather info
Predictive traffic
Optimal route
Faster then RDS/RBDS
Better coverage

Real-Time Updates
Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

HD Radio tech benefit

Digital Trafic

Save the tracks you love with Bookmark

Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

HD Radio

Whats In It For Your Station

Better audio quality

AM sounds like todays FM
FM sound approaches CD quality
Improved reception performance
Digital broadcasting eliminates the

Its not about the delivery

system . . . Its about what
you deliver with that system

interference of static, hiss and pops

More choices for you and your listeners

Through FM multicasting you use your same dial position
Ability to send artist and song title data with the broadcast
Advanced information availability
Data content like traffic, weather, and news
Its Time to UPGRADE - Presentation

to offer additional digital audio and data streams

www.perfectbroadcast.ro

How HD RadioTM
Its Time to UPGRADE

Multicasting is radios first killer application

in 40 years

Analog Radio
1 Frequency = 1 Program

1 Frequency =
Multi-Program
Digital
Simulcast
Target
Demo: Of
Analog18FM+
Adults

Its Time to UPGRADE - Presentation

HD1
Channel

Target Demo:
Classic Rock
Adults 25-54

HD2
Channel

Target
Demo:
80s Music
Adults 35+

HD3
Channel

Kids Radio

HD4
Channel

Provides additional content that may increase

listenership and / or time spent listening

Helps you bracket your target demographic to

make you more attractive to advertisers
On-air platform to try new formats and
programming
A way to extend your brand and increase your
stations reach and market presence

www.perfectbroadcast.ro

Consumer Receiver Availability

Brand Partners receivers manufacturer

Its Time to UPGRADE - Presentation

www.perfectbroadcast.ro

HD Radio in Romania
HD Radio Romania coverage

Cluj- Napoca

Baia Mare

350.000

150.000
68%

70%

32%

Oradea

Timisoara

300.000

450.100
58%

30%

70%

42%

30%

Pitesti

200.000
Bucuresti

70%

3.500.000
70%

30%

30%

Constanta

550.000
70%

Iasi

480.000
65%

35%

Craiova

450.000
70%

30%

Ploiesti

300.255

60 than
site6.800.000
are ready tolistener
broadcast in HD Radio
HDmore
Radiothan
cover more

65%

Its Time to UPGRADE - Presentation

30%

35%

www.perfectbroadcast.ro

Thank you for your attention

See you on our next meeting