CMVC Question 8- Select 4 magazine adverts using a similar image or

representation of the theme of nature to market a VARIETY of products or

services. ANALYSE the examples and DISCUSS how MYTHS AND SIGNS are used
to COMMUNICATE SPECIFIC meanings.
Introduce theory of semiotics: original theory by Saussure, two component
Further expand on topic of signs and myths proposed by barthes
Introduce images, analyse and link to what was just said about signs and
myth,semiotics.

Intertextuality and verbal text inprime reading position.

he choice of words often involves connotations, as in references to 'strikes' vs.
'disputes', 'union demands' vs. 'management offers', and so on. Tropes
such as metaphor generate
connotations.
Connotation is not a purely paradigmatic dimension, as Saussure's characterization
of the
paradigmatic dimension as 'associative' might suggest.

These signs may include paradigmatic and

syntagmatic elements such as the title of the
magazine, the fonts used, the layout, the colours,
the texture of the paper, the language adopted,
the content of the articles and so on, and each of
these signs have been chosen to generate a
meaning.
Myth of FEM IDENTITY
In 2011, Beiersdorf (France) SA continued to be the leading player in skin care with a 10%
value share. The company has been able to maintain its leading position in skin care in
France due to its Nivea skin care range

. Consumers are increasingly concerned by the

health effects of chemicals such as parabens and
are wary of synthetic formulas. In contrast they
see natural ingredients as both better for you
and more effective: organic products are best
placed to offer this to consumers
Biblio

Papers of peirce
Wittgenstein in Translation: Exploring Semiotic Signatures gorlee
BOVEE no response from Madrid uni problems with getting exchange flights etc
from Trinidad driscll said to speak to Spanish department head. Problem with that
uni.
When considering consumption of personal care productsspecifically
deodorants, cosmetics, and hair careAmericans and the Dutch are heavier
users, Germans intermediate users, and Italians and French lighter users; here
three of Hofstedes cultural dimensions are relevant: individualism/collectivism,
uncertainty avoidance, and power distance. People in the Netherlands and the
United States, both with high individualism but low power distance and
uncertainty avoidance scores, need to stand out and show success with product
purchases. Germans, with the lowest score in power distance but higher scores in
uncertainty avoidance, will look for products that are natural, that help promote
youthfulness, and that offer claims supported with scientific information. As with
Germans, Italian and French consumers are strong on uncertainty avoidance, but
they score highest on power distance. The combination suggests that German,
Italian, and French consumers look for uncontaminated and scientifically tested
products, and in these cases, ads for personal care items would probably focus
on purity or highlight scientific attributes
(de Mooij, 2000- international journal of communication 2011

he French like to see more design, style, and fashion in car advertisements (de
Mooij, 2000, p. 97).
What is a myth, today? I shall give at the outset a first, very simple answer,
which is perfectly consistent with etymology: myth is a type of speech.