Total No. of Questions - 10] [Total Pages : 3 (1065) 3833 MBA Examination STRATEGIC MANAGEMENT Paper : 401 Regular : 60 Time : Three Hours] [Max. Marks { ieee se The candidates shall limit their answers precisely within the answer-book (40 pages) issued to them and no supplementary/ continuation sheet will be issued. Note : Attempt five questions in all, selecting one question from each unit. All questions carry equal marks. UNIT-I 1. _ Explain the various phases of Strategic Management Process. Do you think that various parts of the process are interacting? Describe in detail. 2. Describe the significance of Financial, Marketing, Operations, Personnel and Information Management plans and policies for Strategy implementation. 3833/600/777/335, [P.T.O.3. 4, 7 UNIT-IL When the strategy is properly implemented with the right organisation structures, the firm is more effective. Do you agree ? Why or why not ? Discuss in detail. Explain how important the resource allocation is to the following strategic options : (@) New produet development. (>) Expansion in new market. (©) Retrenchment. UNIT-II Describe the process in which Management attention is directed to the needs and opportunities for strategic change. How does Michel Porter's Five competitive forces model help strategist in competitive change analysis ? UNIT-IV Organisations accomplish leadership implementation in several ways. Explain with examples. State the purpose of developing plans and policies for implementation of strategies. 3833/600/777/335 2‘UNIT-V 9. Mention more prominent quantitative criteria for evaluating effectiveness of Corporate strategic performance in detail. 10. How does the past experiences provide motivation to senior managers to evaluate the strategic performance of a firm ? 3833/600/777/335 3Total No. of Questions - 8] [Total Pages : 3 (1065) 3821 MBA Examination SECURITY ANALYSIS AND INVESTEMENT MANAGEMENT Paper : FM-02 Regular : 60 Time : Three Hours) [Max. Marks : } 5.2 acDEOL :100 The candidates shall limit their answers precisely within the answer-book (40 pages) issued to them and no supplementary/ continuation sheet will be issued. Note : Attempt five questions in all, selecting at least one question from each unit. All questions carry equal marks. UNIT-I 1. What is Listing ? Why do companies get their shares listed on the Stock Exchange ? Explain the procedure adopted for listing. 2. What is Margin trading ? Describe the procedure and regulations associated with margin trading. How does margin trading magnify profit and loss ? 3821/600/777/323 [P.T.O.UNIT-II Who is an Insider ? What is Inside information ? What are the steps taken by SEBI to prevent insider trading ? Why do companies issue shares in the primary market ? Give an account of the agencies that help in the public issue of a company. UNIT-III The information given below is about a company : Total Assets Rs. 5,00,00,000 Total Equity Rs, 2,50,00,000 Net Income Rs. 37,530,000 EPS Rs. 5.00 per share Dividend Payout ratio 40% Required return 12% Use the constant growth DVM to place a value on the company's stock. What is Fundamental analysis ? Does the performance of a company have any bearing on the value of its stock ? Explain. 3821/600/777/323 2UNIT-IV 7. What is Dow theory and how is it used to analyse the market ? How does Candlestic charts indicate the bear and bull market ? 8. "Chart patterns are helpful in predicting the stock movement.” Comment. 3821/600/777/323 3Total No. of Questions - 10] [Total Pages : 3 (1065) 3834 MBA Examination PROJECT PLANNING, ANALYSIS AND MANAGEMENT Paper ; FM-10 Regular : 80 Time : Three Hours} [Max. Marks : Pvt /ICDEOL : 100 The candidates shall limit their answers precisely within the answer-book (40 pages) issued to them and no supplementary/ continuation sheet will be issued. Note : Attempt five questions in all, selecting one question from each unit. All questions carry equal marks. UNIT-I 1. Describe how new Project ideas are generated and who generate the ideas. 2. Describe various key issues involved in a preliminary sereening process of Project ideas. 3834/600/777/336 [P.T.O.3. 6. UNITAIL Explain with examples the key steps in the Market and Demand analysis for a new project proposal. What are the constraints in selecting machineries and equipments ? In technical analysis what types of charts and layouts are needed ? Explain. UNIT-IIL Explain and illustrate the following : (a) Break-even analysis. (b) Sensitivity analysis. (©) Decision tree analysis. Write detailed notes on the following : (a) Social Cost benefit analysis. (b) Multiple projects and constraints. UNIT-IV. What is the significance of Network techniques for a Project Manager ? Explain important network techniques used in Project Management. What is Effective Group ? What are the stages in the formation of an Effective group ? 3834/600/777/336 2UNIT-V 9. Describe sources of financing a new project of small scale in India, Also describe the problems faced by entrepreneurs in this regard, 10. Write short notes on the following (a) Environmental appraisal of Project ) ment of the Tax Burden. 3834/600/777/336 3Total No. of Questions — 10] [Total Pages : 3 (1065) 3824 M.B.A. Examination ADVERTISING MANAGEMENT Paper : MM-02 ! Regular :60 Time : Three Hours] (Maximum Marks : }icpgor :100 The candidates shall limit their answers precisely within the answer-book (40 pages) issued to them and no supplementary/ continuation sheet will be issued. Note : Attempt five questions in all, selecting at least one question from each unit, All questions carry equal marks, UNIT-I 1. Define the words "advertising", "publicity", "propaganda” “sales promotion" and “public relations". Are these complementing each other or very much different from each other ? 3824/600/777/326 [PT.O.2, Write notes on the following : (a) Wilbur Schramms Model. (b) Social aspect of advertising, UNIT-IL 3, Write notes on the following (with suitable examples) : (a) Difference between Primary and Selective demand. (b) Cognitive dissonance. 4. What do you mean by Market positioning ? What steps are inyolved in positioning the market, explain in detail ? UNIT-IIT 5. What are the testing methods of an advertising copy ? 6. Write notes on the following : (a) How can we determine the target audience ? (b) Effectiveness of campaign planning. UNIT-IV 7. What is Advertising budget and appropriation ? What are the methods of Advertising budget ? 8. Write notes on the following : (a) Difference between rational testing and aptitude tests (b) Define recalling experimental design. 3824/600/777/326 2UNIT-V 9. How does advertising lead to consumer welfare ? Write a short note on : Untruthful advertising. 10. ‘Direct mail can be used for direct response advertising, but all direct response advertising does not use direct mail.’ Explain, 3824/600/777/326 3Total No. of Questions - 10] (Total Pages : 3 (1065) 3826 MBA Examination RURAL MARKETING Paper : MM-04 Regular : 60 Time : Three Hours] (Max. Marks {re ACDEOL : 100 The candidates shall limit their answers precisely within the answer-book (40 pages) issued to them and no supplementary/ continuation sheet will be issued. Note : Attempt five questions in all, selecting one question from each unit. All questions carry equal marks. UNIT-I 1. "Rural marketing in- India is affected by socio-cultural, economic and other environmental factors." Do you agree with this statement ? Elaborate your view-point with the help of suitable examples. 1220) 2. Throw light on the characteristics, attitudes and behaviour of Rural consumers of India. 1220) 3826/600/777/328 [P.T.0.6. UNIT-IL How will you market consumer durables and non-durables in Rural India ? Explain by taking one durable and one non-durable product of your choice. 120) Provide a brief account of marketing of seeds and tractors in Rural India. 12(20) UNIT-IIT (@) How are Agricultural products classified? 6(10) () Briefly discuss Agricultural marketing performance in India. 6(10) With the help of suitable examples and statistics provide your view-point on processing facilities for different agricultural products in India 1220) UNIT-IV Throw light on the mechanism of determination of agricultural prices and marketing margins in India. 12(20) Write brief notes on the followings : (a) Role of Warchousing in Agricultural marketing in India. 6(10) (b) Role of Central and State governments in Agricultural marketing in India. 610) 3826/600/777/328 2UNIT-V 9. Discuss some of the problems of Agricultural marketing in India, and suggest suitable measures to overcome these problems 12(20) 10. Write notes on the following (a) Features of Commodity markets in India. 6(10) (b) Role of Co-operative marketing in India. 6(10) 8826/600/777/928 3Total No. of Questions - 10] [Total Pages : 2 (1065) 3828 MBA Examination ADVANCED INDUSTRIAL PSYCHOLOGY Paper : HRM-02 Regular : 60 Time : Three Hours] (Max. Marks :4 pve mCDEOL :100 The candidates shall limit their answers precisely within the answer-book (40 pages) issued to them and no supplementary/ continuation sheet will be issued. Note : Attempt five questions in all, selecting one question from each unit. All questions carry equal marks. UNIT-I 1, Discuss the role of Psychological tests on understanding people in organisations. 12(20) 2. What is Industrial Psychology ? How does it help in managing people in organisations ? 12(20) UNIT-II 3. Define components of Attitude. What are its role in decision- making ? 12(20) 3828/600/777/330 [P.T.O.4, What is Job enrichment ? How does it differ from Job enlargement ? Explain. 12(20) UNIT-III 5, What is the impact of learning on organisation ? Defend your answer with examples. 1220) 6. Distinguish between Classical and Operant conditioning. How do these help the organisation ? Explain. 1220) UNIT-IV 7. Discuss the role of Personality to maintain interpersonal relationship in an organisation. 12(20) 8. What is Group dynamics ? Explain its objectives and process. 1220) UNIT-V 9. Discuss the causes of Organisational stress. Explain its coping strategies. 12(20) 10. Write short notes on the following : (a) Causes of Fatigue. 610) (b) Working conditions. 6(10) 3828/600/777/330 2Total No. of Questions - 10] [Total Pages : 3 (1065) 3829 MBA Examination HUMAN RESOURCE DEVELOPMENT Paper : HRM-O5 Time : Three Hours] [Maximum Marks ; 100 The candidates shall limit their answers precisely within the answer-book (40 pages) issued to them and no supplementary/ continuation sheet will be issued. Note : Attempt five questions in all, selecting one question from each unit. All questions carry equal marks. UNIT-I 1. "HRD is not Personnel Management." Comment and bring out the importance and scope of HRD in present scenario. 2. What type of HRD strategies are commonly followed by the organisations in today's competitive environment ? 3829/600/777/331 [P.T.O.UNIT-II Do Supervisors have HRD responsibilities ? If so, how do they coordinate these with HRD professionals ? Write short notes on the following : (a) Self renewal system. (b) Appraisal system. UNIT-IT Explain the role of organisation in one's Career management. What is Career development system ? Discuss the various stages of Career development system. UNIT-IV What are the objectives of Counselling of an employee in an organisation ? Explain some Stress management interventions. What is the purpose of Counselling and Monitoring of an employee ? Explain the process of employee counselling programme. UNIT-V What are the determinants of HRD climate ? Explain the impact of healthy HRD climate on organisation's performance. 3829/600/777/331 210. Define Organisational culture. How can Managers assess the organisational culture ? What actions they take to change the organisational culture ? 3829/600/777/331 3