SWOT analys of maruti suzuki

Strengths

Maruti Udyog limited (MUL) is in a leadership position in the market with

a market share of 48.74
Major strength of MUL is having largest network of dealers and after sales
service centers in the country.
Good promotional strategy is adopted by MUL to transfer its thoughts to
the people about its products.
Maruti Suzuki recorded highest number of domestic sales with 9,66,447
units from 7,65,533 units in the previous fiscal. It recently attained the 10million
domestic sales mark.
Strong Brand Value and Loyal Customer Base are big strengths for MUL

There are around 15 vehicles in Maruti Product portfolio. Has good product
lines with good fuel efficiency like Maruti Swift, Diesel, Alto etc

Alto still beats the small car segment with highest number of sales

MUL is the first automobile company to start second hand vehicle sales
through its True-value entity.

MUL has good market share and hence its after sales service is a major
revenue contributor.

Weaknesses

Low interior quality inside the cars when compared to quality players
likeHyundai and other new foreign players like Volkswagen,Nissan etc.

Government intervention due to having share in MUL.

Younger generations started getting a great affinity towards new foreign

brands

The management and the companys labor unions are not in good terms.
The recent strikes of the employees have slowed down production and in turn
affecting sales.

Maruti hasnt proved itself in SUV segment like other players.

Opportunities
MUL has launched its LPG version of Wagon R and it was a good move
simultaneously
MUL can start R&D on electric cars for a much better substitute of the
fuel.
Marutis cervo 600 has a huge potential in tapping the middle class
segment and act as a strong threat to Nano
New DZire from Maruti will capture the market share and expected to
create the same magic as Maruti Esteem(currently not available)
Export capacity of the company is giving new hopes in American and UK
markets
Economic growth of the country is constantly increasing and the
government is working hard to increase the gdp to double digit.

Threats
MUL recently faced a decline in market share from its 50.09% to 48.09 %
in the previous year(2011)
Major players like Maruti Suzuki, Hyundai, Tata has lost its market share
due to many small players like Volkswagen- polo. Ford has shown a considerable
increase in market share due to its Figo.
Tata Motors recent launches like Nano 2012, Indigo e-cs are imposing
major threats to its respective competitors segment
China may give a good competition as they are also planning to enter into
Indian car segment

Awards and Achievements

Year 2009-10 "Platinum Dealer", Prestigious award for the best overall performance which
was won by us.Only 40 dealers were honoured with this band among 800+ dealership outlets
across India.

Back to back Awards from Maruti Suzuki India Ltd

a. Mr.Dinesh N C has won the Maruti Suzuki Emeging Star, Contest held in Bangalore on 21st
September 2010.
b. Mr.Hemanth Kumar H N has been 1st Runner up in Maruti Suzuki Sales Captain Contest held in
Bangalore
on 22nd September 2010.
c. Ms.Divya Nayak has been awarded 3rd Place in Maruti Suzuki True Value Selling Skill Contest held on
27th
Sepember 2010.

Service:Award for lowest ICR(Insurance Claims Ratio) in the country

Service:Award for Best Customer Relationship Building activities.

Particulars

Year

Platinum Dealer Award

2009 - 2010

Winner of "Best Customer Relations Building Activity"

2009

Lowest "Insurance Claim Ratio Value"

2009

The Brand Trust Report published by Trust Research Advisory, a brand analytics company, has
ranked Maruti Suzuki in the thirty seventh position in 2013 [61] and eleventh position in 2014[62] among
the most trusted brands of India.
Bluebytes News, a news research agency, rated Maruti Suzuki as India's Most Reputed Car
Company in their Reputation Benchmark Study[63] conducted for the Auto (Cars) Sector which
launched in April 2012.