TABLE OF CONTENTS

SERIAL
No.

TOPICS

PAGE
No.

..

Acknowledgement

..

1.

Introduction ,Vision, Mission

2.

Products, Relative Size, Reasons

3.

Country, Economic factors, Trade Restrains

4.

Trading Blocs, Levels of Eco. Integration, Industries

5.

Political factors, Risk analysis, Cultural profile

5,6

6.

Cultural Elements table

7.

Cultural Barriers, Etiquettes

8.

Hofsteds cultural dimensions and analysis

9.

Communication Barrier, Internal/Ext concerns

10,11

10.

External Concerns & Agenda

12

11.

Entry Strategy & Operational

13

12.

Action strategy, Org. culture, Staff policy, IMS

14

13.

IMS, Distribution Strategy

15

14.

Promotional Strategy

16,17

ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to everyone who

supported me throughout the course of this International Business Project. I
am thankful for their aspiring guidance, invaluably constructive criticism and
friendly advice during the project work. I am sincerely grateful to them for
sharing their truthful and illuminating views on a number of issues related to
this project.
I express my warm thanks to Professor, Rehan Ahmad for their support and
guidance to me on this project.
I would also like to thank to the friends for their little but enough guidance
and problem solving attitude towards to me and to my parents.

It was an experience of gain, which i enjoyed