Mc Lc

I.
II.
III.
IV.
V.
VI.
VII.
VIII.

I.

Gii Thiu Cng Ty

Mc Tiu & S Mnh
Tm Tt K Hoch Kinh Doanh & Pht Trin
Khch Hng, Mt Hng Giao Dch, & Cch Thc Thanh Ton
Phn Tch Th Trng
K Hoch Tip Th & Chin Lc Marketing
i Ng Qun L
D Bo & Bo Co Ti Chnh

Gii Thiu Cng Ty

B sung

II.

Mc Tiu & S Mnh

Cung cp dch v giao dch, mua bn, u gi trc tuyn hoc trc tip. Thc hin th im
Ti khu vc tnh B Ra-Vng Tu.

III.

IV.

Tm Tt K Hoch Kinh Doanh & Pht Trin

Website giao dch trc tuyn
Giao dch trc tip (ti a im c th)
Kho hng k gi
Dch v chuyn pht tn nh
Qung co, rao vt
o Web banner
o Tin rao vt
o Flash qung co
o Video clip gii thiu sn phm
o Qung co, rao vt trn mng x hi
Dch v h tr khch hng
Khch Hng, Mt Hng Giao Dch, & Cch Thc Thanh Ton

Khch hng

Sn giao dch trc tuyn hoc trc tip ginh cho mi ngi
Ginh cho cc doanh nghip t nhn

Cc loi mt hng giao dch

B sung

Cc mt hng cm giao dch

Thuc l, ru, cc cht kch thch, cc cht nm trong danh mc thuc cm

Cc sn phm, vn ha phm i try, tuyn truyn phn ng

Bng a lu
Sng v n dc
Qun o lt qua s dng
Cc b phn ca ngi
ng vt sng
Mt s sn phm c bn quyn
V s cng cc mn hng lin quan c bc

Cch thc thanh ton:

V.

Thanh ton trc tuyn

Thanh ton trc tip

Phn Tch Th Trng

Website giao dch trc tuyn

Trong giai on kinh t khng hong, m rng kinh doanh trc tuyn l gii php hu hiu
doanh nghip gim thiu chi ph qun l, nhn s, mt bng v tng doanh thu thng qua vic
khai thc lng khch hng tim nng trn Internet.
Vi 30 triu ngi dng Internet v gi tr giao dch thng mi in t t 100 triu USD hng
nm, Vit Nam c nh gi l th trng y tim nng cho m hnh kinh doanh trc tuyn.
Vic p dng m hnh kinh doanh trc tuyn trn cc sn thng mi in t s gip doanh
nghip va v nh c cung cp v h tr nhiu cng c ci thin nng lc qun l, tip cn
khch hng v bn hng hiu qu hn.

Ty theo mc ch nhn din thng hiu, gii thiu hay ra mt sn phm m doanh nghip c
th p dng hnh thc qung co trc tuyn, hay tham gia vo sn thng mi in t khc nhau.
Tuy nhin, kinh doanh trc tuyn hiu qu, ngoi vic sn phm cht lng, cnh tranh v
gi, giao din n tng, ni dung v m t sn phm chi tit, th cn ch trng cc dch v hu
mi khch hng, to chin dch bn hng khc bit, hp dn ngi mua. Bn cnh , cc khu
nhp hng, kho vn, vn chuyn l nhng mt xch quan trng mang li kt qu kinh doanh
thnh cng cho doanh nghip.
M hnh kinh doanh kho hng k gi
Trn th gii c nhng h thng bn hng c k gi rt thnh cng nh Second time around
hay Once upon a chila,... Vit Nam, m hnh kinh doanh ny cn kh mi m nhng c
nh gi l v cng hp dn, c bit ph hp vi tnh hnh kinh t ngy cng kh khn nh hin
nay. Ti cc thnh ph ln nh H Ni, TP. H Ch Minh, Nng, Hi Phng, Nha Trang
bt u xut hin nhng nh kho k gi v gy c n tng ln.
Nh kho k gi (hay cn c gi bng ci tn ting Anh thng dng l Consignista) s l ni
trung gian nhn : t qun o, giy dp, ti xch, sch truyn cho n in t, trang tr,
bp hay ni tht, tr em qua s dng, khng cn quan trng vi nhiu ngi. Hoc
nhng mn khng bit lm g trong tnh trng b th thng vng th ti u c th
em n k gi m khng tn ph.
Ngi k gi t nh ot gi ca sn phm. Cn nh kho s em trng by cng nh rao bn li
cho nhng ngi c nhu cu, mong c s hu. Khi sn phm bn c, gia ngi k gi v
nh kho s n chia phn trm. Mn bn c cng sm, ngi k gi s nhn c nhiu tin
hn, u t trn 50% gi tr bn c ca mn . Vy l c ngi mua, ngi bn u c li,

cn khch hng th c th d dng tm kim nhng mn c, l, thm ch mi nguyn vi gi

r bt ng.
iu c bit l m hnh kinh doanh k gi nh ng vo th hiu ngi tiu dng, mun mua
cc vt dng c gi tr s dng cao nhng li phi b ra t tin. Vi phng chm c ngi, mi
ta, nh kho k gi ang l im hn mua sm y trin vng ca mi ngi.
Kinh doanh nh kho k gi l m hnh ang c nhiu bn tr la chn khi nghip. Vi u
im mt t vn u t, thm ch l khng cn vn, li nhun cao, kinh doanh nh kho l m
hnh trin vng trong thi bui kinh t kh khn nh hin nay. Ngi mua, ngi bn, ngi k
gi u c li. Ch cn c mt mt bng va phi, thm cht kin thc v internet l bn c th
bt tay vo m mt nh kho k gi cho ring mnh.

VI.

K Hoch Tip Th & Chin Lc Marketing

Phn tch SWOT (Th mnh, im yu, tim nng, v him ha)
i Th Cnh Tranh
Marketing Mix 4P (Nhu cu, tin li, giao tip, v gi thnh)

VII.

i Ng Qun L

B sung

VIII. D Bo & Bo Co Ti Chnh

B Sung

IX.