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A' 6 2016
,
M
,

,
.
.
(World Travel and Tourism
Council),
2015 (2,8%)
(2,3%) 9,8%
284 . (WTTC,
2016).
2030
3,3% .

,

2016.

,
brands
.

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&
(brand image building)
.


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.

(brand awareness)

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,
Marketing
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,
,
,
2015,
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,

(
, , canoe-kayak
..),
,

value for money ,
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:
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2016
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, , tour-operators
180
215 .

,
.
marketing strategy
13.650.000 :
:

15
.
(tailor made) .. Digital
(online) .


google, yahoo, Instagram, trip advisor, expedia, facebook.
..s
(TUI, Thomas Cook & J2 ).

Inflight magazines

United

Lufthansa, Emirates, Aeroflot, Delta, Swiss, Easyjet).

airlines,

ffline (
T- magazine New York Times)
.
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city breaks, .

, video
.

visitgreece.gr,

, 6 .

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B2B

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28 2015 4.810.067,25
2016, 22
12 ' .
34 2016, 5.790.960
.
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(fam trips, press trips, bloggers


trips) T.Os

.

83 , 14 .

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22 (.s,
bloggers ...) fam/press trips,

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, :
Google: video
You Tube. : ,
2016,
Facebook: posts
( &
2016)
Yahoo: video ().
video

.
Highlights Visit Greece Homepage.
Posts o Facebook , blog foursquare ( ).

(.
ELEGANT TRAVEL GREECE &
, Its all greek to me Our
Greece, ).
inflight
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stand,
(World Travel
Market , VAKANTIEBEURS, , ).

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B2B,

.
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. 2015 ,
421
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brand )


. :
T 5 2016
35,36%
52,58%,
+32,8%
+47% ( ).
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2016.
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