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Ομιλία Γ.Γ. ΕΟΤ - Δ. Τρυφωνόπουλος
Ομιλία Γ.Γ. ΕΟΤ - Δ. Τρυφωνόπουλος
A' 6 2016
,
M
,
,
.
.
(World Travel and Tourism
Council),
2015 (2,8%)
(2,3%) 9,8%
284 . (WTTC,
2016).
2030
3,3% .
,
2016.
,
brands
.
,
, .
:
&
(brand image building)
.
-
.
(brand awareness)
.
,
,
Marketing
.
:
,
,
,
,
2015,
(
),
(
, , , , ,
..), ( ,
, ),
,
(
, , canoe-kayak
..),
,
value for money ,
& .
:
3
2016
..s,
, , tour-operators
180
215 .
,
.
marketing strategy
13.650.000 :
:
15
.
(tailor made) .. Digital
(online) .
google, yahoo, Instagram, trip advisor, expedia, facebook.
..s
(TUI, Thomas Cook & J2 ).
Inflight magazines
United
airlines,
ffline (
T- magazine New York Times)
.
E , ,
city breaks, .
, video
.
visitgreece.gr,
, 6 .
- ,
.
,
B2B
.
28 2015 4.810.067,25
2016, 22
12 ' .
34 2016, 5.790.960
.
, ,
, .
:
83 , 14 .
(, , , , ):
(, )
22 (.s,
bloggers ...) fam/press trips,
.
, :
Google: video
You Tube. : ,
2016,
Facebook: posts
( &
2016)
Yahoo: video ().
video
.
Highlights Visit Greece Homepage.
Posts o Facebook , blog foursquare ( ).
(.
ELEGANT TRAVEL GREECE &
, Its all greek to me Our
Greece, ).
inflight
,
.
stand,
(World Travel
Market , VAKANTIEBEURS, , ).
,
-, ,
, , ,
,
B2B,
.
.
,
. 2015 ,
421
& .
(
brand )
. :
T 5 2016
35,36%
52,58%,
+32,8%
+47% ( ).
7
, 261.000
,
.
,
,
2016.
(.. ,
..'s ..)
,
, 2016
,
, .
.