Rebecca Bennett

Copywriting Portfolio

Table of Contents
Audio
Altoids Imported, 30 second, Uni-voice, Altoids
Spearmint Candy
Unlock the Key, 30 second, Uni-voice, Justin Beiber The
Key Perfume
Luxury Lexus, 30-second, Dialogue, 2014 IS 350 F Sport
Lexus
Tell Your Story, 30-second, Uni-voice, True Match
Super-Blendable Makeup
PSA for SAPA, 30-second, Uni-voice, Sexual Aggression
Peer Advocates

Video
A Slim Fast Solution, 30 second, Uni-voice, Slim-Fast
Shell V-Power, 30 second, Uni-voice, Storyboard, Shell
V-Power Gasoline
After Dark Dogs, 30 second, Uni-voice, Storyboard, Dog
Central
PSA for SAPA, 30-second, Multi-Voice, Sexual
Aggression Peer Advocates
Unlock your Dreams, 15 second, Uni-voice, Storyboard,
Justin Beiber The Key Perfume
Cow Protests, 15 second, Dialogue, Storyboard, Go
Veggie! Vegan Products

9/23/13
11/27/13 rev.

Objective:

Client:
Product:
Title:
Length:
Script No.:

Altoids
Altoids Spearmint Candy
Altoids Imported
30 seconds
548069-4

To convince the college student that eating Altoids will make you cool and
give you the European experience.

Production Note:

_________________________________________________________

ANNCR:

As distinguished as the London atmosphere, the most popular candy in Europe is

Altoids. Ask the bobby, the university professor, and even the rock stars about the
spearmint candy tucked inside their mouths. They know you want to find the best
candy all the Englishmen eat, too. For only 98 cents, Altoids soothes and adds that
extra bit of pride to everything you do. Altoids lock you into the English tradition
without the time and cost of crossing the Atlantic. . The Winchester Cathedral, Big Ben,
and all the Royal Court are preserved in every tin. Pick up yours today! Altoids; the
delicious spearmint candy imported from England.

9/23/13
11/27/13 rev.

Objective:

Client:
Product:
Title:
Length:
Script No.:

EA Fragrances Co.
Justin Bieber The Key
Unlock Your Dreams
30 seconds
548069-4

To convince the teenage girl that Justin Beiber The Key is an alluring scent
that will help any girl get their man.

Production Note:
_____________________________________________________________________________________

(MUSIC: AS LONG AS YOU LOVE ME PIANO COVER IN AND UNDER)

ANNCR:

Romantic, dreamy, and intimate; a special collection just for you. The all new Justin Bieber
Fragrance The Key. A new perfume for all women to confidently use to discover their
individual passions. The Key locks an original combination of juicy fruits, vanilla, and fresh
flowers together. Everyone dreams and desires. You want love, but nothing you try helps you
find what you seek. The Key: an inspiring fragrance that lets you unlock your dreams and
bring you close to love. This alluring scent allows endless opportunities for hooking your man.

(SFX: GIRLY GASP)

Pick up your bottle of Justin Bieber The Key today at Macys. Unlock your dream, with The
Key.

(MUSIC: AS LONG AS YOU LOVE ME PIANO COVER UP AND OUT)

9/30/13
10/7/13 rev.
11/27/13 rev.

Objective:

Client:
Product:
Title:
Length:
Script No.:

Lexus
2014 IS 350 F Sport Lexus
Luxury Lexus
30 seconds
548069-5

To convince the average adult that a Lexus is a luxurious car with lots of
features that any person can have if they want.

Production Note:
_____________________________________________________________________________________
(MUSIC:

MODERATE NOSTALGIC CONTEMPORARY MUSIC IN AND UNDER)

GRANDPA:

Want to go for a ride in my new car, Sara?

SARA:

Sure, Grandpa. Where are we going?

GRANDPA:

Anywhere you like.

(SFX: CAR DOORS CLOSE AND CAR ENGINE STARTS SOFTLY)

SARA:

Oh, wow. I want this to be my first car for my birthday. What is it?

GRANDPA:

The 2014 I-S Three-50 F Sport Lexus.

SARA:

Do you think I will get a Lexus for my birthday?

GRANDPA:

Anyone can get a car like this if they work for it.

SARA:

Ill work for it. I want all the comforts of home in my car.

GRANDPA:

The Lexus comes with high-tech navigation, the highest model of H-D radio, and luxury
seating with dual-zone climate-control.

SARA:

Can we go to the dealership and look at the car?

GRANDPA:

Of course! Lets go!

ANNCR:

Go find your All-New 2014 I-S Three-50 F Sport Lexus today! Linking happiness and
perfection, Lexus is your luxury.

(MUSIC:

UP AND OUT)

11/29/13

Objective:

Client:
Product:
Title:
Length:
Script No.:

LOreal Paris
True Match Super-Blendable Makeup
Tell Your Story
30 seconds
548069-4

To convince women that True Match Super-Blendable Makeup can tell their
story by showing or hiding what they want.

Production Note:
_____________________________________________________________________________________

(MUSIC: UPBEAT MOTIVATIONAL POP MUSIC IN AND UNDER)

ANNCR:

There is a story behind every person, and that story is told with your skin. Sometimes that
story isnt something you want others to see. You want scars, blemishes, and tired eyes
hidden and not out in the open for everyone to see. Whatever your story, LOreals True
Match Super-Blendable Makeup can match it however you want. 33 unique shades provide
the power to match any kind of ethnic background and let you look how you want. Let people
see what you want them to see. We have your match, one hundred percent guaranteed.

(SFX: HAPPY GIRLY LAUGHS)

Let your skin tell your story with LOreals True Match Super-Blendable Makeup. Find you
match at a store near you. LOreal; be the story you want to be.

(MUSIC: UPBEAT MOTIVATIONAL POP MUSIC UP AND OUT)

From:
Sexual Aggression Peer Advocates (SAPA)
Steve Thompson, Head
Foust Hall rm. 150
Central Michigan University
Mt. Pleasant, MI 48858
sapa@cmich.edu
989-774-CALL
Time: 30 seconds
Word: 130 words

Objective:

For Release:
10/16/13
Message No.: 548069-6

To encourage college-age students that to have sex you need consent from
both people, or you shouldnt have sex because you are hurting the other
person if they dont agree.

Production
Note:

ANNCR:

This message brought to you by Sexual Aggression Peer Advocates. What is consent?
Consent is saying yes. According to studies published by Sexual Assault Awareness Month,
one in twenty women attending college is sexually harassed during their time at school.
Sexual and domestic violence can include but is not limited to sexual assault, domestic
violence, intimate partner violence, stalking, and harassment. Make a change. No one can
hurt you or intimidate you into doing something you dont want to do. Speak up! Stand up
for yourself and those around you!

(MUSIC: SLOW CALMING PIANO MUSIC FADE IN AND UNDER))

ANNCR:

Sex without consent isnt sex; its rape. If you or someone you know has been sexually
assaulted and needs to talk, call Sexual Aggression Peer Advocates at 989-774-CALL.
Brought to you by Sexual Aggression Peer Advocates at C-M-U.

(MUSIC:

MUSIC UP AND OUT)

Client:
Job #:
Product:
Revision #:
Approx. Date:

Unilever
548069-9
Slim-Fast Shakes

Submit Date:
Length:
ISCI#:
Title:
As Produced:

12/06/13
30 seconds
BCA 311
A Slim Fast Solution

Objective:

The advertising objective is to convince the young adult female that drinking
Slim-Fast Shakes makes you skinny which makes you feel better about
yourself.

Production
Note:

Video
MLS OTS OF THE REFLECTION OF A GIRL IN A

Audio
VO: Those days when you feel a little chubby

MIRROR. SHE IS CLUTCHING THE FAT ON HER

STOMACH AND LOOKS UPSET.

REVERSE ANGLE OTS TO SEE A SMALL BLACK

VO: always happen at the worst times.

DRESS LYING ON HER BED TO SHOW THAT SHE

HAS PLANS LATER.

MS OF GIRL LOOKING VERY UPSET UNTIL A

VO: Now you can do something about it! Try a

SLIM FAST MAGICALLY APPEARS IN HER HAND.

Slim-Fast!

CU OF GIRL WHO DRINKS THE SLIM-FAST.

VO: It comes in vanilla and chocolate, and

tastes just like a shake.

ZOOM OUT TO LS OF GIRL. HER ENTIRE BODY

VO: Watch your body transform right before

SHRINKS DOWN TO A SMALLER SKINNY SIZE.

your eyes into exactly what you want to look

like.

CUTAWAY TO LS OF GIRL AT A NICE

VO: Go out on the town with the confidence

RESTAURANT ON A DATE. DE-FOCUS SHOT

and the body you deserve. Get what you really

AND WIPE A BOTTLE OF SLIM FAST OVER THE

want; Slim-Fast.

RESTAURANT SCENE. A SUPER OF SLIM-FAST

AND THE IDENTITY LINE APPEAR CENTER.

FS OF A PINK GIRLY CAR PULLING UP TO SHELL

STATION AND PARKING IN FRONT OF A GAS PUMP.

MS OF A GIRL GETTING OUT OF THE CAR.

CU OF GIRL FILLING UP HER CAR WITH SHELL VPOWER PREMIUM GAS.

VO: Gas. The necessity of driving from place to place.

VO: The quality and the price you want from gasoline
come from Shell.

VO: Try Shell V-Power Premium Gasoline today.

ZOOM OUT TO OTS OF TWO THUGS WALKING OUT OF

THE SHADOWS TOWARDS THE GIRLS CAR.

CU OF GAS VALVE ON CAR AND THE V-POWER

BUTTON THAT HAS APPEARED.

LS OF GIRL SEEING GUYS APPROACHING HER CAR.

ZOOM IN ON HER HAND PRESSING THE V POWER
BUTTON.

VO: Sometimes your car needs a little more than

regular power in its engine.

VO: Shell V-Power Premium Gasoline provides the

extra power your car requires.

VO: Containing five times the amount of cleaning

agents required, your engine functions at its very
best.

LS OF GUYS BY HER CAR. THEY SMASH THE WINDOW

AND IT REPAIRS ITSELF, BEFORE TRANSFORMING INTO
A GIANT PINK FIGHTING ROBOT.

VO: Shell V-Power Premium Gasoline gives you

maximum protection and optimum performance.

CU ON ROBOT AND THE V-POWER SYMBOL ON ITS

CHEST.

VO: Every time you fill up your car, go to Shell and

choose Shell V-Power Premium Gasoline for

LS OF THE ROBOT FIGHTING OFF THE THUGS.

VO: the best performance from your car. Shell;

performance that is anything but standard.

FS OF GROUP OF FRIENDS SITTING OUTSIDE AT NIGHT

GRILLING HOT DOGS.

LS OF AN IRRITATED GIRL HOLDING A PLAIN HOTDOG

AND AN EMPTY BOTTLE OF KETCHUP. SHE IS
SURROUNDED BY HER FRIENDS WHO ARE ALL REALLY
BORED AND NODDING OFF.

CUTAWAY TO A CU OF THE STREET SIGN WHERE

DOG CENTRAL IS LOCATED.

VO: Its a late night and youre hanging out with all
your friends. Everything seems to be going well.

VO: But your friends arent entertained with the food

youve provided!

VO: Its late, and there arent many places open

nearby! Except for Dog Central!

LS OF DOG CENTRAL AND THE GROUP OF FRIENDS

RUNNING INSIDE AT NIGHT.

MS OF EACH FRIEND. PAN RIGHT TO SEE ALL OF THE

DIFFERENT HOT DOGS EACH PERSON ORDERED. THE
LAST PERSON WILL BE THE GIRL EATING A HOT DOG
WITH A LOT OF CONDIMENTS.

LS OF DOG CENTRAL. SUPER OF HOURS OF

OPERATION AND THE IDENTITY LINE.

VO: Located right off of Main Street in downtown Mt.

Pleasant, Dog Central is open until four A-M on
weekends.

VO: At Dog Central, we offer a wide variety of

condiment combinations for hot dogs; everything
from chili to pickles to peanut butter.

VO: Dog Central! Your late night restaurant for

gourmet hot dogs! Come in tonight! After dark
dogs; Dog Central!

A PUBLIC SERVICE MESSAGE FROM:

Sexual Aggression Peer Advocates (SAPA)
Steve Thompson, Head
Foust Hall rm. 150
Central Michigan University
Mt. Pleasant, MI 48858
sapa@cmich.edu
989-774-CALL
FOR RELEASE:
Job/ISCI #:
Subject:
Revision:
Apprv Date:

548069
Rape Awareness
2

Length:
Title:
As Produced:

30 seconds
Consent
12/2/13

Objective:

To encourage college-age students that to have sex you need consent from
both people, or you shouldnt have sex because you are hurting the other
person if they dont agree.

Production
Note:

The DEEP MALE VO happens after each scenario is shown to state whether
the situation is consent or not.

Video

Audio

FSG OF SAPA, SAPAS FULL NAME, AND THE

WOMAN (VO): This public service

PHONE NUMBER TO REACH THEM

announcement is brought to you by SAPA,

Sexual Aggression Peer Advocates, at CMU.

LS OF GIRL 1 AND GUY 1 ALONE IN A

GIRL 1: (nervously) I dont know. I guess if you

BEDROOM. GIRL 1 LOOKS UNCOMFORTABLE

really want to.

AS GUY 1 MAKES AN ADVANCE ON HER.

FREEZE SHOT WHEN DEEP MALE VO STARTS
WITH THE SUPER OF NO ACROSS THE ENTIRE
SCREEN.

DEEP MALE VO: This is not consent.

LS OF GIRL 2 BEING LED OUT OF A BAR BY GUY

GIRL 2: (through drunken giggles) I think I

2. GIRL 2 IS CLEARLY INTOXICATED, AND GUY 2

drank too much for this.

IS TOUCHING HER INAPPROPRIATELY. FREEZE

SHOT WHEN DEEP MALE VO STARTS SPEAKING
WITH THE SUPER OF NO ACROSS THE ENTIRE

DEEP MALE VO: This is not consent.

SCREEN.

LS OF GIRL 3 BEING PURSUED BY GUY 3 DOWN

GIRL 3: (terrified) No! Leave me alone!

A STREET WHERE SHE TRIPS AND FALLS. GUY 3

ATTACKS HER. FREEZE SHOT WHEN DEEP
MALE VO STARTS SPEAKING WITH THE SUPER

DEEP MALE VO: This is not consent.

OF NO ACROSS THE ENTIRE SCREEN.

M2CU OF GIRL 4 AND GUY 4 SITTING ON A

GUY 4: Do you want to?

COUCH TOGETHER, CLEARLY IN LOVE. FREEZE

SHOT WHEN DEEP MALE VO STARTS SPEAKING
WITH THE SUPER OF NO ACROSS THE ENTIRE

GIRL 4: Yes.

SCREEN.

DEEP MALE VO: This is consent.

DIZ TO MS OF WOMAN. SUPER OF SEXUAL

WOMAN OC: What is consent? Consent is

AGGRESSION PEER ADVOCATES, SAPA, AND

saying yes. Call Sexual Aggression Peer

PHONE NUMBER CENTERED ON THE BOTTOM

Advocates at 9-8-9-7-7-4-CALL, if you or

OF THE PAGE.

someone you know needs to talk.

LS OF GIRL SITTING IN HER ROOM WEARING UGLY

CLOTHING AND LOOKING SAD, SHES LISTENING TO
THE RADIO.

CU OF GIRL CHANGING THE STATION AND ZOOM

OUT TO LS OF JUSTIN BEIBER AS HE POPS OUT OF
THE RADIO HOLDING THE KEY FRAGRANCE

VO: You want love, but nothing you do helps

you find what you seek.

(MUSIC: AS LONG AS YOU LOVE ME PIANO

COVER IN AND UNDER)
VO: The all new Justin Beiber Fragrance the
Key lets you

LS OF JUSTIN BEIBER SPRITZING THE GIRL WITH

THE KEY. SHE TRANSFORMS INTO A DAZZLING
GIRL.

VO: unlock your dreams and brings your closer

to love.

LS OF GIRL ON A DATE WITH A FANCY MAN.

DEFOCUS SHOT AND WIPE TO CU OF THE KEY
FRAGRANCE BOTTLE WITH THE SUPER OF SOLD AT
MACYS AND IDENTITY LINE

VO: Pick up your bottle of Justin Beiber The

Key today at Macys. Unlock your dream, with
The Key.

MS OF TWO COWS CHEWING GRASS ON A FARM.

COW 1 LOOKS UP.

PAN LEFT TO REVERSE ANGLE SHOT OF JIM WITH A

BUCKET COMING TOWARDS THE COWS.

COW 1: Oh great. Here comes Jim again. When

will

COW 1: (cont.) he learn that you dont need

dairy to make

MS OF COW 1 LOOKING ANNOYED WITH JIM AS HE

TRIES TO MILK COW 1. COW 2 PULLS OUT SOME
GO VEGGIE! CREAM CHEESE TO GIVE TO JIM.

LS OF TWO COWS IN THE BACKGROUND RUNNING

OFF AND SPELLING OUT GO VEGGIE! IN THE GRASS
FOR JIM TO READ AS JIM TRIES THE CREAM
CHEESE. SUPER OF WEBSITE AND IDENITY LINE.

COW 1: (cont.) dairy products?

COW 2: Give him this Go Veggie Cream Cheese
and hell understand!

VO: Go Veggie! makes dairy free, vegan

products. Cow free, dairy free; Go Veggie!