MARKETING STRATEGY

Marketing strategy planning means finding opportunities and developing

profitable marketing strategies that the company can use to capitalize on the
opportunities. It specifies a target market and a related marketing mix and
provides a big picture of what the firm will do. The marketing mix and the 4Ps of
marketing are often used as synonyms for each other. "Marketing mix" is a
general phrase used to describe the different kinds of choices organizations have
to make in the whole process of bringing a product or service to market. It
consist of 4 elements or known as the 4ps tool, which are price, product,
promotion and place.
1. Product/service:
For product or services, concerned with developing the right product for
the target market. Kensington Trust limited company is a company
whereby they provide service such as Opening bank accounts, Tax Agent
services (selected jurisdictions only)
Trade support services covering trade documentation and administration,
banking transactions, producing various trade related reports and
infrastructure, Bookkeeping and accounting services, Payroll
administrative services, Process agent services
Escrow agent servicesand other financisl services.
2. Place:
For this, we concerned with all the decisions involved in getting the right
product to the target markets place. When it comes to marketing product
or services, it includes concern on where do buyers look for product or
services. Once we identify where customers fondly go to buy or get their
product and services, we can I identify either we need to use a sales force,
Or attend trade fairs, Or make online submissions, Or send samples to
catalogue companies. Kensington Trust Group similarly believes in
controlled growth.
While the core of their network is in South East Asia, their network reach
through strategic alliances with selected partners includes many soughtafter jurisdictions in Europe and the Caribbean. This company aims on
reaching a global marketing by widening their target market across the
globe.
3. Promotion:
Promotion concerned with telling the target market or others in the
channel of distribution about the right product. This involves on where and
when to get across our marketing messages to our target market and will
we reach our audience by advertising online, in the press, or on TV, or
radio, or on billboards, by using direct marketing mailshot, or on the
Internet. Kensington Trust Group provide their own website whereby
potential customers or shareholders can easily get information regarding
their services, and financial report online.
4. Price:
concerned with the kind of competition in the target market and the cost
of the whole marketing mix. This inquires the value of the product or
service to the buyer.

Are there established price points Add to My Personal Learning Plan for
products or services in this area? Is the customer price sensitive? Will a
small decrease in price gain you extra market share? Or will a small
increase be indiscernible, and so gain you extra profit margin?
The company provide services to their customers with appropriate cost
and can which equivalent to the quality and satisfaction that they provide
to their customers.