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Maximum Value (%)

Audience (A)
Clarity

10

Format

Perspective

5
Subtotal (20%)

Behavior (B)
Observable

15

Measureable

20

Format

5
Subtotal (40%)

Condition (C)
Clarity

10

Comprehensiveness

Format

5
Subtotal (20%)

Degree (D)
Clarity

10

Measurable

Format

5
Subtotal (20%)

Total (A+B+C+D)
(Hodell, 2011, Chapter 12).

100% Maximum

Rating (%)

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