PROFITguide | PROFIT 100 | Company Profiles prormguide: = We BR EARALE Page 1 of 3 PROFIT 100 Overview PROFIE100 Rankings v0 Profiler ES, Lombardi Media Corp. Rank: 54 «BANK > Consumer-newsletter 1 Industry publisher Location Woodbridge, Ont. Sea pounded): ec See aes President, CEO, or Owner Michael Lombardi 1995 Revenue ($) $922,272 2000 Revenue ($) $16,274,957 Growth Last 5 years(%) 1,665% 1995 Profit / (Loss)($) $97,894 2000 Profit / (Loss)($) $693,170 hice 1995 Employees 6 results 1 2000 Employees 90 subser Exports ( % of 2000 Revenue) 54% (end wns. Owners Select Financing Chartered banks orall Public stock neae Canadian Venture Exchange | (CDNX) Web Site — [Link] Lombardi Media Corp. Buy a subscription, win the lottery. Sounds like a good deal. That's the premise behind Lombardi Media Corp, which returns to the PROFIT 100 at number 54. The Woodbridge Ont.-based company was "started on a kitchen table” by a teen-aged Michael Lombardi after he lost half his summer earnings on a bad investment. Now, president and CEO Lombardi publishes consumer newsletters written by industry experts that help subscribers manage their finances. Topics include investing in the stock market, how to pay less tax, how to start your own business, and, of course, how to win lotteries. As a sideline, Lombardi Media Corp. also provides direct marketing services for other companies. Lombardi attributes the success of his newsletters to their low cost — between $40 and $200 for an annual subscription. "It’s not like buying a fridge or a car — people will buy my newsletter and somebody else’s newsletter at the same time," he explains. "Our average investor has $300,000 in the stock market, so if he spends $1,000 a year on newsletters, it's nothing compared to what he’s investing.” All that “nothing” adds up for Lombardi, though: revenues have grown by 1,665% over the last five years, reaching $16.2 million in 2000. To sustain his company’s growth, Lombardi plans to continue to launch new titles, He cites the successful launch six months ago of From ten Business Opportunity, which shows readers how to start their own cunee businesses. The company is now looking to enter the health field, scroened and has recruited knowledgeable health-care professionals as ee writers. urboye .? PROFTIO0 Overview PROFITIOORarkngs ‘Top 0Profies Nant 100 Overview Next 100 Rankings Related Stories PROFIT100Sponsors Search Events 2002Ballot Previous Year subs taken ot home | subscribe | averse | orvacy Send mgoesor on howto impov ie eto fncbest@oonag a ©2000-2001 PROFIT, Th Mapzine Canaan Enero ‘enura contet Crporton. A its Reserved [Link] [Link]/profit00/2001/p100_detail.asp?Rank=54 5/23/01