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(
fi: http://blogs.berkeley.edu/2013/04/11/china-the-sleeper-awakens-part-1-of-5/)

()
(Innovation and Development)

15





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18

2020
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Indigenous Innovation





R
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19
:

2.5% GDP 2020

( : https://data.oecd.org/rd/gross-domestic-spending-on-r-d.htm)

2.5% GDP 2020 2014 2.047
GDP

2.2.2
fl

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20
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:
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(MOST 2011)
2012
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21
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43 10 000

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23
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24
1.2

3

Made in China 2025

fi: http://www.oknation.net/blog/akom/2015/05/21/entry-1
" 2025"
10 2025


30

" 2025"

""

" 2025"

25
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5

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Made in China 2025 ..
2025 Made in China
30
Industry 3.0

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Industry 4.0

1.
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4.
5.
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7.
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26
10.
Made in China 2025
1.
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3.
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7.
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27

: http://www.china-briefing.com/news/2011
flflfifi flfi
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28
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guanxi

.. 1978
.. 1979
40
3

Starbucks
Starbucks

29

Zhongguancun Science Parks

: http://www.cctv.com/lm/133/-1/78175.html
Zhongguancun
1980
13 2009
ZSP
3 Baidu, Alibaba Tencent

30
Zhongguancun Silicon Valley
, ,

Zhongguancun
1.
2

USTB , BIT Beihang

fl flChinese Academy of
Science and later multinational Corporations(MNCs)
2.

fl

Zhongguancun
fl
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Nokia Lucent Microsoft Google

Zhongguancun Silicon Valley

3.



Science park




(Strategy National Interest)
4.

31



11 (.. 2006 2010)

3

.. 2005
.. 2004 2020

3
1.

2.
.. 2020
3. .. 2020

2

32
Zhongguancun Science Parks

fi:

33

2
fl
fl
2.1 Huawei
Huawei


.. 2012
Huawei .. 1987

110,000
Huawei 20 Huawei Consumer
Business Group (BG) Huawei
, (MBB)
2003 Huawei Consumer BG
2013 MBB
2014 Huawei 170
20
(ICT)
Huawei Consumer BG
,

Huawei 16 , ,
, , , , , Huawei
7,000
50% Huawei Consumers BG

34
Huawei 16 , ,
, , , , , Huawei
7,000
50% Huawei Consumers BG

Huawei
4G 5G Huawei Consumer BG
, , , , ,
Huawei Consumer BG

31 2014 Huawei 12,000

1,000 1,600
500
Huawei Consumer BG
1,300 ( 700
600 )
Huawei
IEEE, IETF, 3GPP, GSMA, ETSI, WFA, BBF, NFC Forum, oneM2M, DLNA, UPnP, CCSA
10
700

Huawei
2013 Huawei
Huawei 10%
R & D 2014 Huawei
65,000 ,

35

: www.huawei.com
2.1.1 Timeline
2003: 2003: Huawei
2004: 2004: Huawei WCDMA
3GSM
2005: 2005: Huawei U626 3G Huawei
Best 3G Smartphone
2006: 2006: Huawei USB Modem HSDPA
E220
2007: Huawei
E270 Red Dot Design Award E172
IF Product Design Award
2008: 2008: Huawei E180 Best Mobile Broadband Product

36
2009: 2009: Huawei
T-Mobile
2010: IFA 2010: Huawei IDEOS
2.2
2010: 2010:
Huawei 50
Huawei MBB 3 (
ABI Research)
2011: 2011: Huawei
Huawei
2011: 2011: Huawei C8500 1 100

2012: : TalkTalk YouView

2012: : 4G Ascend P1 LTE, E589 Mobile

WiFi E392 MBB Everything Everywhere (EE)
2012: : Huawei Ascend G300 Vodafone

2012: : Huawei Ascend D1 quad quad-core

2012: : Huawei Ascend

Huawei Ascend P1 S 6.68

2013: : Honor Honor 3C, 3X E5730

37
2013: : Huawei Ascend P6 (6.18
)
2013: : 'Make it Possible'

2013: : Ascend P2 LTE Cat4

2013: : Huawei Ascend Mate

6.1 Ascend W1 Window
Phone 8
2013: : Huawei Ascend D2
5 HD 443 ppi
2013: : INTERNET DATA CENTER (IDC) Huawei 3
4 2012
2014: : Huawei Ascend Mate2 4G LTE
150

38

Vision: To bridge the digital divide, and promote the harmonious and
sustainable development of the economy, the environment, and society

Mission: To establish an excellent sustainability management system, operate

with integrity and compliance, continuously improve communication with
stakeholders, promote a harmonious business ecosystem, ensure the sustainable
development of the company, and provide benefits to our customers and society

2.1.2

39

: http://www.Huawei .com

40
2.1.3

Operators

Enterprises

Consumers

Solutions

Products

Mobile Phones

Arpu Up

Cloud Computing

Tablets

Broader+Smarter

eLTE Broadband Trunking

Wearables

Costs Down

eLTE Broadband Access

Mobile Broadband

Go Greener

Intelligent Video Surveillance

Smart Home

Services

Routers

Accessories

E2E Network Planning and Evolution

Security

Operations Transformation

Servers

Customer Experience Management

Storage

IDC Evolution

Switches

IT Operations & Transformation

Telepresence & Video Conferencing

Products

Industries

Radio Access

Finance

Fixed Access

Government

Network Energy

Healthcare

Transport Network

Hospitality

Data Communication

Intelligent Retail

Application & Software

Manufacturing

Server

Media & Entertainment

Storage

Oil & Gas

OSS

Public Safety
Railway
Smart Grid

41
2.1.3.1 Operators
Huawei


()
Huawei



2.1.3.2 Enterprises

ICT Huawei
customer-centric ICT solutions Huawei

(SMEs)
-

(Networking)
(Data Center) (Cloud
Computing) (Unified
communication ) , ,

(Energy/Power)

42
2.1.3.3 Consumers
Huawei Consumer Business Group (BG) Huawei
, (MBB)
2003 Huawei Consumer
BG 2013
MBB [ time range2006] 2014 Huawei
100

43
Huawei Global Service center

: http://www.Huawei .com
Huawei Technologies 140
15,000 150 28
45
Patent Portfolio
Huawei Technologies, Samsung, Apple,
Lenovo, xiaomi
Company name

Patent

Huawei Technologies Co., Ltd.

3,898

Samsung Electronics Co.,Ltd

8,244

Apple Inc

1,290

Lenovo Group Co.,Ltd

3,800

Xiaomi Inc

3,868

44
2.1.4 Huawei Financial
Smartphone Market share 2011-2015

: International Data Corporation (IDC)

1 Samsung Electronics Co., Ltd.
2 Apple Inc.
3 Huawei Technologies Co., Ltd.
4 Lenovo Group Co., Ltd.
5 Xiaomi Inc.

45
Broadband equipment market share 2015

: http://www.telecomlead.com/
ICT Huawei Technologies Co.,
Ltd 28 %

46

Finance management

: Annual Report 2015

Consumer business 72.9 %
Carrier Business 21.4 % Enterprise Business 43.8%

: Annual Report 2015

Huawei Technologies
Co., Ltd
Huawei 42 %

47

: Annual Report 2015

Huawei
1.9 1,132.4

48
2.1.5 Business Highlight in 2015
2.1.5.1 A ROADS
2015
2020 , ,

SoftCOM 2012

36 70 NFV(network
functions virtualization) SDN(software-defined networking)
2.1.5.2 MBB 2020
MBB 2020
2020 6.7
1 Gbit / s
1 IoT

,

2.1.5.3 Giga band
4K Cloud
Giga band
100 Mbit /
1,000 Mbit /
90% 2020
U- vMOS

2.1.5.4 BDII

49
2015 :
(BDII)

2.1.5.5



Mate8 100 2015

IOV


2.1.5.6 4.5G
4.5G

5G 4G

LTE Pro,
4.5G , LTE 3GPP
4.5G , , , , ,
, , ,

2.1.5.7 5G
5G 5G

50
5G 5G
5G (
PPP - 5G )
NTT DoCoMo
5G
5G
2.1.5.8
IaaS PaaS , SaaS
PaaS
2015
Huawei 500 2,500
108
1.4 660 255

2.1.5.9
(HDC)
ICT

5
1

130 1.7
Huawei AppStore (HiApp)

150,000

51
2.1.5.10
A ROADS "
+ " " + "

1,500
170
5 NFV

2.1.5.11

SAP
, , Microsoft,

52
2.1.6 Huawei Strategy into global market

Huawei

M&A
Knowledge

53
2.2 Analysis
2.2.1 SWOT Analysis
Strenght
1. Employee know how and competence

2. Strong Market Share

( 1 5 )
3. Good Brand value

4. Flexible and responsive organization

5. Distribution channel
180
6. Dealing with good partners

7. Strong in R&D department

R&D
8. Ren Zhengfei's connection

9. Cost leadership

10. Increasing product line

High-End
11. Economy of scale

Weakness
1. Low revenue and Earning
Low cost

2. Huawei 's lawsuit with Cisco

User Interface Cisco
3. Nationalism

4. Limited Equity

Opportunity

54
1. Android OS is the most popular
Android

2. Government support

3. Demand increasing in Developing country

4. Expand to New Market

Threat
1. People have preconceptions
2. Rivals have strong competitive

3.

Technology always change

55
2.2.2 Five Forces Model
Five forces
Smart phone Huawei
1. Huawei

Economy of scale Huawei

( Bargaining power of

supplier)
Huawei

Broad band equipment

Supplier

Supplier
Switching cost

2.
( Bargaining Power of

buyers )

3.

Economy of scale
(Potential entrants)

4.

(Threat of Substitute

Products or Services)
5.

Apple , Samsung

( Competitive rivalry

within the industry)

56
2.2.3 Pestel Analysis
Political

Zhong guan Cun science park

-
- Silicon Valley
Economic
-

Social


-

-
Technology
-

R&D 3,500 R&D

5G Huawei
Technologies Co., Ltd.

57
Environment
-

Solar Cell

1.9 1,132.4

Legal
-

2.2.4 BCG Matrix Model

Huawei Technologies Co., Ltd.
Huawei Technologies Co.,
Ltd.
Cost-Leadership

58
2.2.5 Innovation life cycle
Huawei Technologies Co., Ltd.


Huawei Technologies Co., Ltd. ICT
Ericson Nokia, Siemen, ZTE Alcatel Huawei

Huawei Cost Focus

Innovation Life Cycle Huawei

Huawei
:
: Huawei Investment & Holding Co., Ltd. 2015
Annual Report.

2.2.6 Competitive Advantage Analysis

59
Huawei Technologies Co., Ltd.

Smart Phone
Cost-Leadership Samsung Apple


CostLeadership
Differentiation High-End

ICT

60
Cost Focus ICT Broadband
Cost Focus
Huawei Technologies Co., Ltd.

Differentiation

61
2.2.7 Evaluate method

Ex-ante evaluate
Input Huawei
Huawei 3 Consumer
Enterprise
Hardware
Input Huawei
Ecosystem R&D

ROADS (Real-Time, On-Demand, All-Time, DIY and Social)

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On-Going evaluate
Research Process Huawei
Software Hardware

Research Process Huawei
R&D


Ex-post Evaluate
Outputs Huawei

Outputs Huawei


Outcome/Impacts Huawei

Outcome/Impacts Huawei



Feedback

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: Huawei Technology
Huawei Technology
3



1. A ROADS Strategy
R = Real time O = On-demand
A = All online D = DIY
S = Social

2.

3.

Mix & Match

4.

Huawei Technology

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Fiveforces PESTEL Huawei Technology

BCG Matrix Innovation Life Cycle
Huawei Technology

Competitive Advantage Model

Evaluation Method
Input Outcome Impact

Huawei Technology

65

3%

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fl fl

1
[] :
http://www.thaibizchina.com/thaibizchina/th/about-china/index.php (
: 25 2559)
13
[] :
http://www.thaibizchina.com/thaibizchina/th/china-economicbusiness/result.php?IBLOCK_ID=69&SECTION_ID=442&ID=16421&phrase_id=11
08835 ( : 25 2559)
2015 [] :
www.Tradingeconomics.com ( :
26 2559)
Change in Government Support for Business R&D through Direct Funding and
Tax Incentive [] : http://www.oecd.org/sti/rd-tax-stats.html
( : 25 2559)
GDP http://www.mof.go.th/home/eco/index_economicwordlist.htm
[]
: http://www.most.gov.cn/eng/ ( : 25 2559)
OECD Science, Technology and Industry Outlook 2014 [] :
http://ifuturo.org/documentacion/Science%20Technology%20and%20Industry
%20Outlook%202014.pdf ( : 26 2559)

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Science, Technology and Innovation (STI) Performance of China []
:
http://eeas.europa.eu/delegations/china/documents/eu_china/research_innov
ation/4_innovation/sti_china_study_full_report.pdf
Made in China 2025 Industry 4.0 [] :
http://www.oknation.net/blog/akom/2015/05/21/entry-1 ( : 26
2559)
Made in China 2025 10 []
: http://www.oknation.net/blog/akom/2015/07/12/entry- (
: 26 2559)
Silicon Valley [] :
http://www.dailygizmo.tv/2011/12/31/silicon-valley ( 26 2559)
.. []
: http://www.kriengsak.com/Chinese%20culture%20overseas.
Wang Xiaomin, Zhongguancun Science Park: A SWOT Analysis,
VISITING RESEARCHERS SERIES NO. 10(2000) ( 26 2559)

2
. . .. -

Huawei technologies co. ltd []

: http : http://huawei.com/en/about-huawei/milestone ( : 26
2559)
Huawei technologies co. ltd []
: http://www.huawei.com/en/about-huawei/annual-report/2015 ( :
26 2559)

120
Huawei technologies co. ltd []
: http://huawei.com/en/about-huawei/milestone ( : 25
2559)
Xiaomi Inc. []
: http://www.greyb.com/patent-portfolio-analysis-of-xiaomi-global-expansionplan/ ( : 25 2559)
Market share International Data Corporation (IDC) []

:http://http://blog.daum.net/_blog/BlogTypeView.do?blogid=0Idbt&articleno=
7594221 ( : 23 2559)
Broadband Business []
: www.telecomlead.com/telecom-statistics/huawei-leads-telecoms-voip-imsmarket-2015-67832 ( : 23 2559)

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