ALYSHA STOFFEL

T: 612-702-5964 | E: alyshakayy@gmail.com | W: alyshastoffel.weebly.com

EDUCATION
University of Wisconsin-Eau Claire
Bachelor of Arts
Major: Public Relations
Minor: Marketing
Total Grade Point Average: 3.8/4.0

Graduation Date: May 2016

EXPERIENCE
UW-Eau Claire Entrepreneur Program: Eau Claire, WI
August 2015-May 2016
Content Writer and Social Media Intern
Independently developed, organized and maintained Entrepreneur Programs website
content
Interviewed local entrepreneurs and wrote stories twice weekly for Startup Current
website
Published and composed relevant content using an editorial calendar for Facebook and
LinkedIn
Doubled Facebook follower count in one month through successful paid ad campaigns
Hearth and Home Technologies: Lakeville, MN
June 2015-August 2015
Marketing and Social Media Intern
Composed and edited content for Facebook, Twitter, Google Plus and YouTube using an
editorial calendar and Hootsuite
Managed all social media platforms with over 200,000 followers
Managed all search engine optimization activities including content, strategic site design
and proper keyword tactics in an effort to drive traffic
Increased YouTube channel views by 50,000 in two months through proper SEO tactics
UW-Eau Claire University Activities Commission: Eau Claire, WI
January 2015-December 2015
Public Relations Director
Managed Facebook page for approximately 1,000 followers
Developed core messaging to ensure consistency across all social media platforms
Managed relationships with on and off-campus media outlets that generated coverage in
local press
Public Relations Student Society of America, UW-Eau Claire Chapter
Treasurer
May 2015-Present
Worked with Chapter President in preparing the annual budget of $5,000
Managed over $3,000 in dues every year
Led and delegated event planning, fundraising and community service duties to
committee members
Co-Treasurer
September 2014-May 2015
Developed partnerships with local businesses to raise funds for PRSSA
Individually generated hundreds of dollars in donations for PRSSA through fundraising
efforts