Professional Documents
Culture Documents
economics
ELSEVIER
Int. J. Production
Corporate
Economics
43 (1996) 227-237
styles
Esbjijrn Segelod
Miilardalens Hiigskola. IEA, P.O. Box 883, S-721 23 Viisrer& Sweden
Received
31 August
1994; accepted
Abstract
This article describes how corporate managers of major Swedish groups in different industries exert control over
investment requests and the direction of the investments
of their groups. The study is based on interviews with the
corporate managers, who are responsible for the capital budgeting procedures of their groups, and analyses of their
investment manuals. The article describes what they perceive as their most important means of control, and differences
between firms in different lines of industry. These differences can partly be explained by the need to coordinate investments of different kinds and in different parts of the group. The article shows how the design of the resource allocation system depends on the character of the investments
and requires a certain management
style. This connection
between investments,
management
styles and resource allocation systems shows that there is no ideal resource allocation system optimal for all groups.
Keywords:
Resource
allocation;
Capital
budgeting;
Investment;
Corporate
control;
Management
styles; Contingency
model
1. Introduction
Sweden has comparatively
many multinational
groups, some with more than one-hundred
companies and operations
in almost equally many
countries.
More and more functions
have been
decentralized
in recent decades and the group staffs
are therefore small today. Nevertheless,
corporate
executives have retained control over investment
expenditures.
The purpose of this article is to describe how
corporate
managers
in groups with their head
office in Sweden exert control over investments
in
different industries. The article builds on interviews
with corporate managers in charge of the capital
budgeting
procedures
of their group,
supple0925-5273/96/$15.00
Copyright
SSD10925-5273(96)00038-2
1996 Elsevier
228
E. Segelodllnt.
industries
studied. An account
of the
methodology
is given in the Appendix.
J. Production
research
Economics
43 (1996) 227-237
E. Segelodllnt.
remembered
that if the interviewees had been confronted with a longer list of means they would
probably
have mentioned
a greater
number
thereof. Furthermore,
that none of the respondents
referred to all the means listed in Table 1, and that
the emphasis placed on the means differed from
group to group.
Table 1
Head office means
of investment
control
process
measures
e.g.
229
Moreover, many groups have directions stipulating that corporate level financial staff be contacted
before the company enters into a lease agreement
or decides on the financing of major investments.
The most important
issue for corporate
managers is strategy.
Corporate
managers
want to
make sure that the investment is in agreement with
previously approved strategies, and if it is not, to
consider it in more detail. The formal approval of
investment
requests therefore often has the character of controlling
how already approved strategies have progressed.
Bower [18] emphasized
the role of divisional
managers
in managing
the part-whole
relationship, and acting as linking pins between business
and corporate
levels. However,
the interviews
showed that also managers responsible
for investments at corporate
level in many groups spend
much time coordinating
investments.
They help to
control1 how production
is allocated to different
countries
and plants, ensure that the managerial
resources to implement
and make the investment
successful exist, that similar technology
is used,
that experiences are transferred
from one project
to another, and design and control the process of
pre-approval
review.
230
5.2.
manual
6. Planning processes
All the groups in which interviews were held had
an annual budgetary control process and a capital
budget, and all but the two most profitable and
liquid groups considered themselves to have more
good requests than they could finance.
These
requests were ranked mainly at business and divisional levels, and in some of the groups by an
investment
committee at divisional level.
Thirteen of the 19 groups and almost all multinational
groups in the engineering
industry only
had a one-year capital budget at corporate level,
the others a three or five year budget. The capitalintensive forest and metal industries usually have
a longer investment
budget than the engineering
groups. Studies of UK [7-91 and US [9, 10, 411
groups have shown that 69989% of those in these
studies have had an investment
budget extending
over more than one or two years.
Three of the groups, and at least one in which
no interviews were carried out, have introduced an
E. Segelodllnt.
J. Production
annual investment
or strategic process during the
last decade. The strategic process runs during the
spring and precedes the budgetary control process
which takes place during the autumn. Decisions on
new products, markets and major investments
are
made in the strategic process; other investments
in
the budgetary
control
process.
All these four
groups have large R&D expenses. The strategic
process has been introduced
to improve strategic
control and coordination
of resources. For a more
detailed
description
of a strategic
process see
Vancil and Lorange [25, 451.
7. Profit centre performance measures
Return on investment
(ROI) and other performance measures are perhaps viewed most often as
ex post criteria; if the unit makes the wrong investments then this will sooner or later be seen in its
ROI. However, it can be seen as an ex ante criterion.
As ROI is estimated on accounting
measures of
capital, the return can be increased by reducing the
capital invested. Thus, it may for instance seem
more profitable
to choose reinvestments,
rather
than expansion
investments.
UK and US [46, 471
industry
have been criticized for demanding
an
excessive
ROI,
thereby
favouring
short-term
investments
to compensate
for short-term
ROI
reduction.
The managers
interviewed
seem well
aware of this risk and some of them have said that
they sometimes have to curtail the volume of reinvestments.
In many multinationals,
the requirements
vary
widely for operations
in different countries,
and
markets. In general, corporate managers estimate
and make proposals
on requirements.
However,
most interviewees
also pointed out that the performance measures used are target rates fixed in a
process of negotiation,
and that the agreed rate is
primarily
seen as a commitment
by the unit in
question.
Economics
43 (1996) 227-237
231
total extent of these committees has not been surveyed as the interviewees
on corporate
level in
manufacturing
groups in general were not represented on these committees and therefore did not
refer to them as one of their and the corporate levels principal means of control.
A large number of interviewees emphasized the
importance
of influence through board representation. Group managers
are represented
on the
boards of the divisions and divisional managers on
the boards of the companies. Through this system
corporate
executives receive information
on the
major investments
and strategies under consideration by lower levels before these plans result in a
request for expenditure,
and are thereby enabled
to influence the direction of investment.
Staff units can be seen as agents for executive
managers, and are of course an important
means
of information
and control. However corporate
staff units have been reduced
during
the last
decades to the extent that many groups today only
have juridical,
accountant
and finance functions
left at corporate level. Technical staffs have been
decentralized
to lower levels, turned into staff companies, or simply abolished. A staff company is a
group company and profit centre selling its services
to other group companies,
and also often on the
open market.
Several of the interviewees, especially in the service and multinational
engineering
industries,
emphasized the importance
of executive meetings.
These meetings are not primarily intended to direct
investments but it happens that the investment policy and investment issues are discussed. Such executive meetings
and other fora for face-to-face
communication
can constitute an important means
of arriving at a common way of thinking on investment issues.
Some of the interviewees saw travelling-aroundmanagement
as an important means to disseminate
group executive thinking and to coordinate investments. In some of these groups only corporate executives travel, in others, also staff representatives.
There are no two groups with the same administrative routines for investments.
At the same time
E. Segelod/Int.
232
Table 2
Resource
allocation
A different situation prevails in the three investment - and R&D - intensive groups. The investment
intensive
group
uses the same
basic
technologies
in the capital-intensive
production
and distribution
systems which it has built up in
several different countries. This makes it profitable
to coordinate
investments
and the investmentspecific competencies
which are needed for their
success. The other two groups have very large
investments
in market and product development,
complex investments,
fast technical development
with short product life cycles. This necessitates
stronger involvement
from the head office to exert
its entrepreneurial
role, and to facilitate this role
an annual strategic process has been introduced.
Chandler [ 191 distinguished
between the entrepreneurial and administrative
functions of corporate
level, i.e. to determine the growth path, goals and
strategies of the organization
as opposed to monitoring the strategies and performance
of subordinate operating units.
Multinational engineering groups Fixed, R&D, and market investments of about the same size. Investment proposals come from
below, but corporate
management
can sponsor strategic initiative. Limits of authorization
are often differentiated
with regard to
the type of investment, the pre-approval
review system is well developed, and special routines often exist for major strategic
investments.
The manual is important
and also valid for certain expense type of investments.
The description
is based on interviews in six groups and analyses of nine investment manuals (619).
Small engineering groups The manual is intended
are simpler than in larger groups. (4/6)
projects
dominate
is adjusted
investments
dominate.
investment
investments
and capital
budgeting
evaluation
procedures
(318)
techniques,
than
investments predominate.
Investment proposals come from below. The corporate
managerepresented on the investment committees which rank investments.
The manual is very
one of several criteria
influencing the decision to invest. Based on interviews in one
manuals might perhaps be assigned to this category.
intensive groups Both R&D and market investments are very large. Major commitments
are decided in a strategic process,
in the subsequent budgetary
control process. Relatively centralized decisions on new products and markets generate investon lower levels in production
equipment.
The evaluation
techniques used are quite simple and the importance
of the investmanual has diminished as the volume of intangible investments has increased. (213)
predominate.
Some groups have different investment committees for different types of investmanual and for most investments only simple evaluation techniques are used. (7/-)
E. Segelodllnt.
allocation
233
in a few industries
Linkages
Substantial
Moderate
Simple
Planning
Major investments decided
before and outside the
budgetary
control process
Investments
handled in the budgetary
control process, strategic investments
sometimes outside this process
Consensus
Clear individual
important
many
responsibility
Clear individual
responsibility
development,
software
devel-
Ex-post review
Individual investments are followed up decentralized
Group staff may follow up new strategies
Investment manual
Can be a comprehensive
handbook,
or
very simple and play a subordinate
role if major investments
are decided
in a separate planning process or
intangible investments predominate
Investment criteria
PBP used to rank small and medium-sized
for major and expansion investments
PBP and DCF criteria only two of
several investment criteria and used
with great flexibility
investments
A manual exists
but is simple
in some groups,
DCF for
234
E. Segelodllnt.
J. Production
Economics
43 (1996) 227-237
investment
routines of the groups studied. Going
from, for instance,
strategic control to strategic
planning
would necessitate
the development
of
new administrative
routines.
It is difficult to see
how else such a change could give the centre more
than an illusion of increased influence.
A few remarks. Especially,
the multinational
engineering
groups combine
a large number of
means to control their investments.
They seem to
set strategic control first, at the same time as they
also try to a varying extent to exert financial control and strategic planning influence. Observe also
that larger groups are forced to put a stronger
emphasis on financial measures of control, than
smaller ones, and that individual
business areas,
divisions and companies may be run differently, i.e.
a group might have a heterogeneous
business
structure.
Furthermore,
that decentralization
in
itself can be seen as an ideology and therefore be
independent
of the management
styles which
Goold
and Campbell
[21] identify.
Japanese
groups with similar management
styles have much
larger corporate
staffs than UK groups [21], and
corporate
staff in Swedish groups are often still
smaller.
E. Segelodllnt.
J. Production
hard data, instead of soft data and the contribution of the investment
to the strategy
of the
company and group. The critics maintain that the
system
with authorization
levels, systems
of
classification
and instructions
for the evaluations
and requests of individual
investments
will contribute to fragmentation.
Referring
to the more
centralized
German
[37,38]
and
especially
Japanese [38,39] groups some writers have recommended
increased
centralization
of investment
decisions [50,52], e.g. through the introduction
of
an annual strategic process or corporate representation on the investment
committees.
This study shows that such sweeping recommendations
can be dangerous.
Corporate
management
has several strings to their bow and
requirements
on lower levels to use certain project
evaluation
techniques are but one of these strings.
The importance
attached to, for instance,
these
formal evaluation
techniques differs from industry
to industry
depending
on the character
of the
investments
and organizational
structure.
This
means that there is no resource allocation
system
ideal for all groups of companies, and that the system has to change as the preconditions
for the
groups activities change.
The last three decades since Istvans [41] and
Rencks [53] studies have been characterized
by an
ever increasing decentralization
of investment decisions. Bottom-up type of systems are suitable when
the individual
business is the proper unit of analysis, but when investments
of different types or in
different parts of a group have to be coordinated
some form of top-down
planning
is needed.
Moreover,
it may well be necessary to centralize
certain decisions to make a more general decentralization
possible,
e.g. to improve
the preapproval
review system when the evaluation
of
individual
investments
is decentralized.
However, during the last decade some firms in
industries with large R&D, market investments, and
short product life cycles, have found it necessary to
gain more top-down
influence,
most evidently
through the introduction
of an annual strategic
process. A similar development
has been reported
for similar
non-Swedish
groups
like Eastman
Kodak : Eastman Kodak is getting away from project analysis calculation methods altogether, placing
Economics
43 (1996) 227-237
235
Acknowledgements
This research was made possible by generous
grants from the Swedish Council for Research in
the Humanities
and Social Sciences. The author
wishes to thank Roger Johansson
and a class of
final year students at the Department
of Business
Studies, Uppsala University, for carrying out some
of the interviews, and Docent Ingemund
Hagg for
supervising the class together with the author.
236
Table 4
Interviews
Group
Chief financial executive
Corporate
controller
Managers responsible for capital
budgeting routines
Other managers
Total number of managers
Number of groups
Group
II Total
8
I
12
20
8
6
I
0
6
6
13
28
19
19
15
47
34
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practices in divisionalized
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methods of capital budgeting:
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231