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  • Marketing 101 Markting Strategy

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    Nadya Firstyani
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    This document outlines key principles of marketing strategy, including the 3 principles of customer value, differentiation, and segmentation, targeting, and positioning (STP). It discusses the 4 P's of marketing - price, place, promotion, product - and the market leadership principle of knowing your customers and market. Segmentation involves dividing the market into groups using variables, then evaluating each segment's attractiveness and positioning the product to focus on key benefits for the target market through the 4P's and communications strategies.

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    Marketing

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    This document outlines key principles of marketing strategy, including the 3 principles of customer value, differentiation, and segmentation, targeting, and positioning (STP). It discusses the 4 P's of marketing - price, place, promotion, product - and the market leadership principle of knowing your customers and market. Segmentation involves dividing the market into groups using variables, then evaluating each segment's attractiveness and positioning the product to focus on key benefits for the target market through the 4P's and communications strategies.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views3 pages

    Marketing 101 Markting Strategy

    Uploaded by

    Nadya Firstyani
    This document outlines key principles of marketing strategy, including the 3 principles of customer value, differentiation, and segmentation, targeting, and positioning (STP). It discusses the 4 P's of marketing - price, place, promotion, product - and the market leadership principle of knowing your customers and market. Segmentation involves dividing the market into groups using variables, then evaluating each segment's attractiveness and positioning the product to focus on key benefits for the target market through the 4P's and communications strategies.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Marketing 101

    Markting Strategy
    Definition
    Studies of market

    3 principles of marketing
    principle of customer value
    principle of differentiation
    principle of STP

    Delivery menggunakan
    Four P
    Price
    Place
    Promotion
    Product

    Market leadership principle (market driven principle)


    Know your market
    Customer have the final say
    Commit to being first in the market you serve
    Deliver total quality to guarantee customer satisfaction

    Segmentation and Targetting


    S
    segmentasi menggunakan salah satu variab;e
    T
    each segment dievaluasi attractivenessnya
    Positioning
    Statement
    target market
    POD
    Referene
    implemented through 4P
    focus on key benefit
    position deensilbel
    POP
    POD

    Marketing Strategy

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