Advertising agency case study

Saatchi & Saatchi

Saatchi & Saatchi is a global communications and advertising agency network
with 140 offices in 76 countries and over 6,500 staff. It was founded in London in
1970 but is now headquartered in New York. The parent company of the agency
group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the
New York Stock Exchange until 2000 and for a time, was a constituent of the FTSE
100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it
went private. Their goal is to be revered as the hothouse for world changing
creative ideas that transform their clients business, brands and reputations.

Some Saatchi & Saatchi adverts

Head & Shoulders: Sofia Vergara
Head & Shoulders: Beckham Jr.
Heads & Shoulders: Giovani Dos Santos
Bathstore: Silent Loo App
Visa: The Heart
HSBC Premier: Life Writes The Best Stories
HomeAway: Its Your Vacation. Why Share It?
Marie Curie: Light In The Darkest Hours
Bathstore: Duck
Pampers: Pooface
Rekorderlig Cider: Silver Skaters
Toyota: Take Me For Granted

TV Adverts

Similarities

Head &
Shoulders:
Beckham Jr &
Head &
Shoulders: Sofia
Vergara

These two adverts have

got a lot of similarities. In
both of these two TV
adverts they are both
selling the same product
which is head and
shoulders shampoo. In
both of these TV adverts
they use famous people. In
one of the TV adverts the
use David Beckham and in
the other TV advert they
have used Sofia Vergara.
They have used famous
people to help them sell
more of the products. For
example David Beckham is
role models so if people
want to be like him and he
uses this shampoo then it
will make people want to
get the shampoo because
he is using it.

My Saatchi and Saatchi TV advert idea

My Saatchi and Saatchi TV advert idea is for co co butter. They could get a famous
person such as theiry Henry. Theiry Henry is a famous role model to a lot of
people so by using a person like this it fits in what Saatchi and Saatchi TV adverts

because they use famous role models to show that they use it. So if Theiry Henry
uses the co co butter then people would want it because their role model uses it.