SCHEME FOR

Marketing Assistance and Technology Up-gradation Scheme for

Micro Small and Medium Enterprises (MSMEs)
The Scheme:MSMEs sector has emerged as a highly vibrant and dynamic sector of the Indian
economy over the last five decades. MSMEs are not only playing crucial role in
providing large employment opportunities at comparatively lower capital cost than
large industries but also helping in industrialization of rural and backward areas,
thereby, reducing regional imbalances, assuring more equitable distribution of
national income and wealth.
It may be mentioned here that Marketing, a strategic tool for business development
is critical for the growth and survival of MSMEs. Marketing is most important factor
for the success of any enterprise. It is one of the weakest areas wherein MSMEs face
major problems in the present competitive age. Due to lack of information, scarcity of
resources and unorganized way of selling / marketing, MSME sector finds problems
in exploiting new markets.
Objectives:The objective of this programme envisages that some of those clusters of MSMEs,
which have quality production and export potential, shall be identified & encouraged
and assisted through this scheme to achieve competitiveness in the national and
international markets. The programme aims at improving the marketing
competitiveness of MSME sector by improving their techniques and technologies
promotion of exports and to provide a check on imports also
Activities:The broad activities planned under the scheme include Technology up gradation in
Packaging, Skills up gradation/Development for Modern Marketing Techniques,
Competition Studies of threatened products, Special components for North Eastern
Region (NER), Identification of new markets through state/district level, local
exhibitions/trade fairs, Corporate Governance Practices, Marketing Hubs and
Reimbursement to ISO 18000/22000/27000 Certification.

Under this Scheme, one of the activity is to provide marketing platform to manufacturing
MSMEs through their participation in State/District level Exhibitions organized by the State
Government/District authority/local Associations by providing financial assistance to the
participating MSME Units .The details are given below.

(i)

New markets through State/District level local Exhibitions/Trade

fairs.
Objectives: To provide marketing platform to manufacturing MSMEs through their
participation in State/District level exhibitions being organized by State/District Authorities/
Associations.
Proposed activities and implementation methodology: Screening-cum Steering
Committee(SSC) supported by the office of the DC(MSME) will identify and approve
manufacturing MSME clusters/units for participating in State/ District level local
exhibitions/Trade Fairs on the basis of the responses received through the MSME-DIs,
Industries Associations, and NGOs.
The following items will be admissible for reimbursement under this activity:
(a) Pavillion/stall/space charges upto 6.0 sq. mtr. 50% cost will be reimbursed by GoI.
(b) To and fro actual fare by shortest distance/direct train (limited to AC II tier class) from the
nearest railway station/bus fare to the place of exhibition for one person-50% of fare will be
reimbursed by GoI.
(c) For SC/ST/Women/Physically Handicapped entrepreneurs the assistance will be up to
80% for the items (a) & (b) above.
(d) The total reimbursement will be max. Rs. 30,000/- per unit for the SC/ST/Women/
Physically Handicapped entrepreneurs, while for the other units the max. limit will be Rs.
20,000/- per unit.
The applicant MSME Unit will submit its claim along with required documents to the local
MSME-DI office for reimbursement in the prescribed format.

For more details please contact The Director, MSME-Development Institute, Narsapur X Roads,
Balanagar, Hyderabad either in person or on phone( Nos. 23078857/23073926(D)/9866231970)