I.

NAME OF THE BUSINESS

Our business shall be known as SHAWRAPPED: Sarap in every bite. Shawrapped, comes
from the word "SARAP and WRAPPED which means that in every bite you take will surely
give you a satisfying taste that you will never forget.

II.

ABOUT THE LOGO

The logo of our product was inspired from the

famous Beef Shawarma from the middle east. We made
a Filipino twist in this product. We incorporated different
flavors such as Chicken, Pork and Fish with some
vegetables so it may be suitable for the Filipino taste.

III.

LOCATION

Our location is at Polytechnic University of the Philippines, Sta. Mesa, Manila. We picked out this
place as a stepping stone for our dear product since it is surrounded by students, faculty and admin from
this school. A great location and market target for our business entry.
IV.

ABOUT THE COMPANY

SHAWRAPPED: SARAP IN EVERY BITE was made because we, as the owners are looking for new
flavors of this particular Beef Shawarma and we also believe that other people has the same thought like
us.
V.

COMPANY MISSION/VISION STATEMENT

Mission Statement
Our Mission is to introduce a Filipino Version of Shawarma that will surely hit the Filipinos taste
buds. It is also our mission to give a healthy twist to it but still acceptable to our target market and
also pocket-friendly.
Vision Statement
Our vision is to become a successful business that will operate around the nation and ultimately,
across the global market place.

VI.

PROJECT'S GENERAL OBJECTIVES

Our objective is to make the finest Shawarma to get fast spreading good word mouth by the
citizens. We also aim to give value and taste with quality ingredients. Also, to produce a product that will
capture the interest of the health conscious costumers.
VII.

PROJECTS SPECIFIC OBJECTIVES

Our short term objective is to earn an income and to make and sell 300 pieces of Shawrapped
products every day.