HIMALAYA HEALTHCARE CUSTOMER SURVEY

1. Name
______________________________
2. Locality
______________________________
3. Age ________
4. Occupation/ occupation of husband/father
______________________________
5. Monthly Income
<15000
15001 30000
30001 60000
60000 100000
>100000

6. Which skincare product do you use?

______________________________
7. What do you look for in a skincare product?
______________________________
8. Do you like Herbal or Ayurvedic products or do you believe in allopathic
products?
Herbal/ Ayurvedic
Allopathic
9. What do you buy a skincare product for?
Fairness
Moisturise
Pimples/ Acne
Oily skin
Glow/beauty

10.How satisfied are you with the current product?

Highly
dissatisfied

Dissatisfied

Neither
Satisfied nor
dissatisfied

Satisfied

Highly
satisfied

11.Have you heard about Himalaya skincare products?

Yes

No

12.Do you use Himalaya products?

Yes

No

13.How did you come to know about Himalaya products?

Product display
TV/Newspaper ads
Internet
Friends/family
14.Would you recommend Himalaya skincare products to friends and family?
Yes

No

15.Which is your preferred location to buy a skincare product?

Medical store
General store
Supermarkets
Exclusive stores
Online

16.How far from your home do you have to travel to buy a skincare product?
____________________
17.Have you tried purchasing skincare products online?
Yes

No

18.Do you think the packaging of Himalaya products is appealing?

Yes

No

19.Suggest one modification to the packaging of the products.

___________________________________________________________________________
___________________________________________________________________________
________________
20.Do you feel the pricing of Himalaya products reasonable?
Yes

No

21.Have you ever been to a shop to buy some other product and bought a
skincare product?
Yes

No

22.If you are not a Himalaya customer, what are the reasons for you to prefer
the current skincare product brand you use?
1. _____________________________________
2. _____________________________________
3. _____________________________________