I.A.

Enumeration
1.Whatarethemacroenvironmentalfactors?
a.
b.
c.
d.
e.
2.WhatarethecharacteristicsofaUBianentrepreneur?
a.
b.
c.
d.
e.
f.
g.
3.Whatarethetypesofstakeholders?
a.
b.
c.
d.
4.Give4desiredbusinessoutcomes.
a.
b.
c.
d.
I.B.Modifiedtrueorfalse.Underlinetheword/swhichmakesthestatementfalseandgivethe
correctword/s.
___________1.Surveyisthemostpreferredinstrumentforindepthqualitativeresearch.
___________2.InQuestionnaireDesigneachquestionshouldbeclearandeasy.
___________3.Ethnicbackgroundsandreligiousbeliefscouldnotaffecttheculturalbeliefs
ofpeople.
___________4.MarketSegmentationclassifiespeopleaccordingtotheirlevelofexpertiseinusing
aproductoraservice.
___________5.MarketMappingwouldalsoallowentrepreneurstodiscovermarketstrategythat
arerelativelyunservedorunderserved.
___________6.Analyzethedataisthesixthstepsinconductingsurveyresearch.
___________7.Thebusinessgoalsshowthepastandlongtermprospectsoftheirenterprises.
___________8.Thefrequencypolygonisconstructedbymakingthefrequenciesonthehorizontal
axiswithadotcorrespondingtothevaluesontheverticalaxis.
___________9.Psychographicsdefinesthecustomer'smotivations,perception,preferences,and
beliefs.
___________10.Socialclassesandreferencegroupnotoftendictatewhatisacceptableor

unacceptablebehavior.
II.Differentiatethefollowing:
1.HistogramandFrequencyPolygon

2.DemographicsandTechnographics

3.MarketSegmentationandMarketAggregation

4.EnterpriseStrategyandEnterpriseDeliverySystem

III.Evaluating
Problem1.Ms.Aayisengagedinthebusinessofbuyingandsellingcars.Sheisalreadyatthe
peakofherbusinessventureandwishestoexpandherbusiness.Sheconsultedsomeofher
friendsandthesearetheirsuggestions:

Ms.CecillesuggeststhatMs,Aaywillopenupacarwashbusiness.
Ms.DendensuggeststhatMs.Aayshouldsellsparepartsforcars.
Mr.Kenkensuggeststoopenanotherbranch.

WhichoftheabovesuggestionswouldbebestfortheexpansionofMs.Aay'sbusiness?Why?
Problem2.Ms.Sharahasacandyshop,notsatisfiedwithherprofits,shewishestoseekout
otheropportunitiestoincreaseherprofits.Shespokewithhercolleaguesregardingherconcern,
theysuggestedthefollowing:

Mr.RaysuggeststhatMs.Sharawillmergeherbusinesswithhiscoffeeshop.
Mr.ClydesuggeststhatMs.Sharawillreducethesizeofherproductwithoutreducingthe
price.
Mr.Tomsuggeststhatshewouldincreasethepriceofherproduct.

WhichoftheabovesuggestionswouldincreaseMs.Shara'sprofits?Why?

IV.Creating
Chooseoneproblem,want,orneedamongthoseenumeratedinyourgroup'sMarketResearch.
Provideasolution/stoaddresstheproblem,want,orneed;proposeproductsand/orservicesto
supportyoursolution/s;andexplainwhyyourproduct/servicesupportsyoursolutionandwhy
yoursolutionaddressestheproblem.Indicateyourgroupnumberafteryourexplanation.